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Search Engine Optimisation (SEO) reports are a great way to put an end to guesswork and improve the quality of information based on which marketing decisions are made.
Actionable data from your team’s analysis of an SEO report is critical, especially for the decision-makers at the top rung of the organization.
Check out our Comprehensive Training Curriculum on SEO by clicking here to create SEO experts from your audience members.
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A technical SEO report shows the results of an audit, in the two formats of site-wide and on a page-by-page basis. Areas, where there is room for improvement, are represented graphically.
A technical SEO audit aims to analyze critical components of the process per se. These are the items that influence whether websites rank highly or not and their audience search experience.
Having an objective third-party perspective for SEO analysis can help businesses get a concrete idea of avenues that lead to growth and revenue.
By going through presentation best practices and reviewing critical components of a well-structured SEO report, you will feel more confident in your decision-making capacity.
Let’s start going through the components of the SEO report PowerPoint presentation.
Content Analysis
Do you know exactly what your pages are doing to drive business? Which landing pages and blog posts bring in consistent organic traffic? Which pages return a high bounce rate or low conversion rates?
Content analysis is a huge part of SEO. You need to know how to perform content analysis, utilize Google tools in your analysis, and use this information to create an SEO content strategy.
It is the foundation on which your SEO content strategy will be based. This presentation template will guide you through the process of performing content analysis and creating an SEO content strategy based on your findings.
Keyword Ranking and Opportunities
Keyword opportunities: Which are the most profitable? How many searches does a keyword account for?
With the keyword ranking and opportunity SEO KPI template, you'll be able to measure the potential for improvements in search rankings relative to visibility and competition.
This metric is based on comparing your current rankings to Google's estimated search traffic volume, and competition ranking –both considered by Google to be critical components of success for websites ranked highly in search results.
Keyword Search
Take control of your search traffic using the Google Keyword search planner template. This simple but powerful tool allows you to understand what keywords are available to use in your SEO campaign.
Search traffic comes from people looking for brands, products, and services online. So it's essential to know which keywords are driving traffic and how this is converting into customers.
Whether you're looking to increase traffic or simply take inventory, the keyword search planner template will provide invaluable insights.
Page Load Analysis
The page-load analysis template provides a suite of tools for measuring web page performance. Using this PPT template, you can track the number of statistics, including page speed, uptime, and user satisfaction.
Competitor Analysis
Before you get started making changes on your website, it pays to know who your main competition is. You need to understand who you need to surpass when it comes to organic search traffic and keyword rankings.
A competitive analysis is a detailed, top-to-bottom examination of your competitors that mainly focuses on the visibility and rankings of their various websites in search engines.
This PowerPoint template will give you essential data to help inform your SEO strategy, including keyword opportunities, backlinks, social media activity, and web traffic estimates.
A competitive analysis template aims to find your competitors' strengths and weaknesses to know where you can beat them and how you can “level the playing field.
Competitive Link Analysis
A competitive link analysis template allows you to crawl your competitors’ sites directly to discover valuable backlink opportunities that they may be using to outrank you organically.
This presentation slide will explain how you can use competitive link analysis strategically to beat them at their own game.
Invest in this Presentation to create an effective link-building and content strategy for your site.
Traffic Analysis
Are you keeping track of your website traffic? If you’re not, you should be. A website traffic analysis template is one of the most telling metrics a company tracks.
Businesses invest so much time and effort into creating valuable, customer-focused content. But, if no one is seeing it, they might as well not have bothered.
The template dashboard is very user-friendly and allows you to generate reports on many websites.
It shows the daily traffic a site has had and the pages or posts that received the most views.
The dashboard displays the highest performing content on your sites, which tells you how well-trafficked a page is (and thus how valuable) and directs your attention to what type of content is garnering the most interest.
Social Media Presence
Strong and effective social media accounts are one of the best methods of connecting to your target audience.
As a marketer, it’s vital to understand the importance of having a solid presence on such platforms, and it is equally important to know how to measure its effectiveness.
The social media analysis presentation slide allows you to examine how practical the approach you’re currently taking is and how alignment it is with your business goals.
You can target your audience more effectively and tailor your approach accordingly by investing in this presentation.
The Bottom Line
A technical SEO audit report will give you an overview of the issues that need fixing. The PowerPoint presentation can help you resolve these issues even without intimate SEO knowledge.
This detailed step-by-step slideshow based on an actual technical SEO audit is designed to help you find the best method for your organization.
The benefits of a technical SEO audit report are just too significant to pass up. Let's take one step closer to improving your brand's organic traffic with the helpful checklist.
P.S: Read this template blog to stay ahead of your competition, learn about advanced SEO strategies, and generate more leads for your business.
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