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Goddard, an American engineering and industrial design firm, initially struggled to find quality leads for supplying their medical devices online. In fact, their website attracted many unqualified and junk contacts.
But once Ironpaper, a B2B digital marketing agency, began to make critical SEO updates on Goddard’s website, they gained 2361 Google positions across relevant keywords within eight months. Also, the company now ranks among the top 100 for 50 strategically targeted terms.
So whether you own a business or serve a client, it is critical to design an actionable SEO strategy. It will make your website crawlable by search engines, accessible by users, and optimized for speed.
Check out our Comprehensive Training Curriculum on SEO by clicking here to create SEO experts from your audience members.
Download Content-Ready SEO Training PowerPoint Deck
But how to create a foolproof SEO strategy for your business? What are the exact ingredients that you need?
To help you get started, we present here 10 structured steps featuring our comprehensive SEO strategy templates. These content-ready PPT templates will help you dominate the organic search results and capitalize on your strengths. Besides, the designs can be easily edited and shared using Google Slides.
So let’s explore them one by one!
Step 1: Determine the objectives
Knowing what you want to accomplish with SEO is as crucial as knowing what not to do. So ensure to finalize the goal of your campaign, its page rank, traffic, conversion rate, tools, and more. This PPT design will help you share the information with your team members. Therefore, download it right away!
Step 2: Perform keyword research
Make your SEO campaign successful by identifying relevant keywords that are not currently ranking for specific pages of your website. You can determine the best “short-tail keywords” and “long-tail keywords” to include in your content and metadata by using keyword research tools like Google Adwords Keyword Planner, SEMrush, Spyfu, and others. Pick this design and begin your research immediately!
Step 3: Create a strategy
Spend some time researching your competitor’s website, identifying their target keywords, and evaluating the site structure and their optimization techniques. Consequently, you can use this information to create a robust SEO strategy to get an edge over the competitors. This SEO strategy proposal will accelerate the process. You can download, edit, and share it with your management instantly!
Step 4: Conduct an on-page optimization audit
Once you have a strategy, review each page on your website to ensure that it is up to date from the content perspective and has been thoroughly optimized. Besides, you can analyze the website on parameters like page titles, title tags, meta descriptions, content length, keyword density, and more. Choose this PPT design to create a meticulous audit report.
Step 5: Create a content strategy
In this step, you have to determine the purpose of your site content. Does it provide valuable information about the topics related to your business? Is it potent to generate leads by capturing visitor contact information in exchange for access to more detailed content? Use this information and create a content strategy that supports your overall SEO strategy. This PPT template will be of great help. Therefore, download it now!
Step 6: Check the on-site navigation
Here, you have to check if all the pages link back to the homepage, and you can navigate between pages easily. This functionality will help the user experience your website efficiently. Select this invigorating PPT template and create an easily understandable process. Download it and share the importance of effective navigation.
Step 7: Make the most of social media
You can analyze if social media sharing buttons help drive more traffic and increase conversions. Consequently, you should share unique content on Pinterest, Facebook, Twitter, and Google+ with custom images. Also, you can create a YouTube channel and upload captivating videos. This template will surely help you strategize effectively.
Step 8: Create an SEO-friendly site structure
Your website's internal linking structure can significantly impact the amount of organic search traffic generated over time. A logical site structure will make it easy for visitors to navigate your website, find additional information, and determine whether they want to purchase your product. Choose this amazing SEO strategy template for your e-commerce business and get started!
Step 9: Draft the content curation strategy
One of the best ways to attract visitors to your website is by creating valuable content that could be shared with the target audience or contributed to online industry discussion forums. Choose this visually appealing template and ensure to compress the content according to different platforms. This SEO PPT design will help make a clear and crisp plan of action.
Step 10: Monitor your success
You can monitor the results of your SEO strategy by checking your target keyword’s ranking for every month. Stay abreast with SEO news and best practices. Also, make required adjustments and always keep looking for new opportunities through research. This template will help you highlight the overall success efficiently.
Over to you
Now you know that SEO is an integral part of your overall marketing strategy. It will help you attract additional traffic and generate more revenue. Our well-structured SEO strategy templates will save your time and effort. So you can experience their unlimited access by purchasing from our monthly, semi-annual, annual, and annual + custom design subscriptions here. Rest assured that the benefits of these SEO strategy templates are worth all the efforts put into achieving the best for your business.
P.S: You can also optimize your content marketing strategy by exploring this handy guide replete with pre-designed PowerPoint templates.
