Bill Gates once said, "A business that fails to innovate is destined to fail." But how can you foster innovation in an already established industry? Read on to find the answer.


Going through industry reports can sometimes feel like deciphering those dusty old newspapers. Numbers get rusty, charts get blurry, and you're left wondering what it all means for your business. But worry not—this blog will help you crack the code! 


Are you taking full advantage of your data? Find out with our Top 7 Market Analysis Report Templates! 


Templates that Act as Your Constant Amidst The Ever-Shifting Sands of the Market!


These templates are the structured frameworks for dissecting and comprehending the intricacies of different industry sectors. They encompass essentials for strategic planning, including market trends and opportunities, competitor analysis, regulatory landscapes, technological advancements, and consumer behavior insights. These 100% customizable, ready-to-use templates give you a starting point and offer a systematic approach to gathering, organizing, and synthesizing crucial data, empowering businesses to make informed decisions.


Here's some more good stuff:


  • Level Up Your Strategy: These templates help analyze everything from market trends to competitor moves, allowing you to craft winning strategies that align with your strengths.


  • Informed Decision-Making: They organize data into clear sections, making it easy to evaluate options and make informed choices. Whether you're entering a new market or launching a product, these reports become your decision-making BFF.


  • Stay ahead of the Curve: Our templates keep you updated with regular industry analysis. Spotting trends, predicting customer shifts, and keeping tabs on rivals has never been easier.


  • Risk Mitigation: Use these templates to Identify potential risks, such as regulatory changes or market dips/ jumps. By anticipating challenges, you can have a plan B ready, saving yourself from unpredictabilities.


  • Speaks the Same Language: Our templates act as common ground for everyone in your company. By providing a structured framework for evaluating industry dynamics, they facilitate alignment and consensus-building.


Let’s start!


No more tedious reports! Our Top 10 Industry Report Templates offer a smarter way to strategic planning. Check these out here!


Template 1: Trends and Opportunities in the Information Technology Industry

This report discusses current developments and directions within the IT industry, identifying the potential growth areas or areas where companies can capitalize on the current market trends.


Use this template for:


  • Industry analysis: Understand the current state of the IT industry, including key trends and challenges.
  • Competitor analysis: Learn from your competitor's strengths and weaknesses to craft a goal-aligning business strategy.
  • Target market analysis: Identify your ideal customers and tailor your pitching/ marketing campaigns to resonate with them.
  • Market opportunity analysis: Discover new growth opportunities for your business.
  • Industry Landscape analysis: The template’s featured financial statements, KPIs, and analytics dashboards will help you gain insights into your business performance.

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Trends and Opportunities in the Information Technology Industry Market Analysis Report


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Template 2: Industry Analysis PowerPoint Presentation Slides

This template is your chance to peel back the layers and explore the hidden trends and customer desires driving your market. ‘NOT’ filled with boring bullet points, this bundle covers eye-catching visuals and organized data that'll help you laser-focus your strategy. Its market analysis template features the value chain analysis section which lets you see how every step contributes to success, who the big players are, and how to outmaneuver them. There’s more! This cheat sheet is filled with PESTLE analysis, a competitive force model to segment your market, insights on market profitability, and potential challenges. Grab it now!


Industry Analysis


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Template 3: Analysis of Grains, Fruits, and Vegetables Industry Report for Food Manufacturing Sector

This template offers a comprehensive snapshot of market dynamics within the food manufacturing industry, focusing on key elements like top food grain production states, total food and vegetable production metrics, key export destinations, and innovations in processing equipment. Such analysis equips businesses with valuable insights for strategic planning, market intelligence, risk mitigation, and competitiveness enhancement (both domestic and global). Food manufacturers can use this template to keep a close eye on production, distribution, and export activities. They can proactively identify risks and capitalize on emerging opportunities, ultimately driving growth and sustainability in the valuable market intelligence of the food industry. Get it now!


Analysis of Grains Fruits and Vegetables Segment in Food Manufacturing Industry


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Template 4: Process of Conducting Market Analysis for Business

Business is like riding a wave; to ride it well, you must understand the ocean. This slide explains the currents, tides, and potential treasures hidden beneath the surface. It depicts a four-step process for conducting a business market analysis. 


  • Industry Overview: By understanding the market size, industry trends, and growth industry drivers, a business can position itself to leverage upcoming opportunities. 
  • Evaluating the Competition: A business can develop a competitive advantage by understanding its competitors' strengths and weaknesses by running a detailed competitive analysis and analyzing their marketing strategies.
  • Identifying the Target Market: Understanding the target market geographically, demographically, psychographically, and behaviorally allows a business to tailor its products/ services to better meet the needs of its customers. 
  • Sales Forecast: Using historical data and calculating the compound annual growth rate can help a business set realistic goals and track its progress.

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Process of conducting market analysis for business


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Template 5: Market Size of The Information Technology Industry: Worldwide

Who knew the tech world was such a goldmine? Explore it all with this comprehensive overview of the global IT landscape, showcasing projected revenue and compound annual growth rate (CAGR) across various segments. Its revenue by segment graph provides an analysis of business process outsourcing (BPO), IT consulting & implementation, IT outsourcing, and other IT services. You can use its ‘key intakes’ section to record projected revenue and market trends,  track CAGR, and assess its competitive positioning in the industry. Download it right away!


Market size of information technology industry Worldwide


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Template 6: Growth Drivers of the Information Technology Industry

Did you know the global IT industry is projected to be worth over $8.3 trillion by 2025? But what sets the stage for such immense growth? This template outlines the key drivers fueling this IT sector expansion, such as the shortage of IT personnel, increasing demand for cloud services, data migration, and IT infrastructure. This information encourages businesses to adapt, capitalize on new opportunities, identify the growing competition from new service providers, and anticipate market trends. It's a flexible framework for presenting crucial information, making it easier to stay competitive. 


Growth drivers of information technology industry


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Template 7: Industry Drivers

This slide gives a holistic view of the key forces (present and potential) shaping your business landscape, including those spanning technological, economic, social, and political domains. It highlights technological drivers such as the integration of data sources with big data analytics and the evolving IoT reference architecture, showcasing the industry's commitment to innovation and digital transformation. Economic drivers like increasing per capita resource use and others demonstrate the financial dynamics shaping market trends. Social drivers, like consumer trends towards mobile-only apps and a growing mindset towards sustainability, show a shift in what people prefer and value. Political drivers, such as rising geopolitical volatility, emphasize the impact of regulatory and geopolitical factors on industry operations. Grab it now!


Industry Drivers


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Template 8: Competitive Forces Model

The Competitive Forces Model slide equips you with the tools to navigate this complex terrain. It evaluates market profitability by analyzing the various forces exerting influence upon it. It assesses five key factors: the threat of new entrants, the bargaining power of suppliers, the threat of substitutes, the competitive rivalry, and the bargaining power of buyers. Each force is evaluated based on specific criteria, such as the availability of skilled employees, capital requirements, supplier concentration, product innovation, customer loyalty, and buyer sensitivity to price changes. This analysis enables businesses to identify potential threats and opportunities within their industry landscape and allows them to formulate strategies for maintaining competitiveness, optimizing costs, and enhancing profitability. Grab it now!


Competitive Forces Model


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Template 9: Value Chain Analysis

Are you curious about how to transform raw materials into customer satisfaction? The Value Chain Analysis unfolds the inner workings of this process, dissecting the key activities into support activities and primary activities that create value for your customers. The slide goes beyond a simple flowchart and delves into both primary activities, like inbound logistics, operations, outbound logistics, marketing sales, and service. The support activities include firm infrastructure, human resource management, technology development, and procurement. This classification allows businesses to identify areas of strength and scope for improvement, enhancing operational efficiency and competitive advantage. Get it now!


Value Chain Analysis


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Template 10: PESTLE Analysis

This slide offers an in-depth examination of the external factors influencing a business, covering political, economic, social, technological, environmental, and legal dimensions. It also covers factors such as fluctuating consumer preferences, environmental safety policies, workforce presence and wage levels, employment laws, and political agreements like the Anti-Counterfeiting Trade Agreement (ACTA). These factors allow businesses to assess their operating environment and anticipate potential opportunities and threats, enabling organizations to adapt and thrive among evolving external forces. Download it right away!


PESTLE Analysis


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Seize the Future cuz Innovation Knows No Bounds!


As technology and AI development races, globalization peaks, and consumer preferences evolve, the importance of industry analysis report templates cannot be overstated. Embracing a systematic approach towards industry and market analysis enables organizations to not only survive but thrive in today's ever-changing business environment.


We hope that by now, we have broken the misconception that established industries are slow and innovation-averse. This blog has shown you that even traditional sectors can be hotbeds of opportunity. With the right tools and a keen eye on trends, you can be the one to disrupt the status quo and propel your business forward.  


So, if you are ready to ride the wave of change, ditch the fear, and embrace the knowledge of these templates – who knows, you might just be the next big innovator!


Analyze, Identify, Adapt: These Top 10 Industry Overview Templates are made for every Business Stage. Check them out here!