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Emails, an integral part of our lives today, are also a valuable tool for businesses with a strong marketing bent of mind. Over half of the planet (roughly 4.3 billion) has an email address and most of them check it, regularly, either for personal or professional purposes. This provides marketers the perfect platform to try and introduce their value offering to prospects over email, and develop a strategy to have a percentage of these email users turn into paying customers.
Remember, though, that sending emails to random people, after buying an email list is akin to shooting in the dark, and that too, blindfolded. Your email list must be of people wanting to know more about you, so your emailing list, for business purposes, must be complied after an opt-in from the user. It is also legally complaint this way.
However, to give yourself an even better chance of conversion, you need to have a deep knowledge of the email funnel. To transfer valuable knowledge of the sales funnel to colleagues, top management or other clients, if you are a consultant, email funnel templates are a must-have.
An email funnel is one of the best tools to drive sales and customer engagement, but sales funnels have also been of good use to businesses for decades. Access the best in-class sales funnel templates with a click here and convert more customers into prospects.
In this blog, however, we offer you best-in-class email funnel templates to take you deep into the structuring of the funnel. You also get the chance to illustrate, with examples and flair, the parts of the funnel and which kind of email content to send at which stage of the customer’s journey.
The 100% customizable nature of the templates provides you with the desired flexibility to edit your presentations. The content ready slides give you the much-needed structure.
Let’s take tour of this fascinating universe.
Template 1: Five-level Email Marketing Funnel
In an email funnel, the critical thing is tailoring the content of the communication to each customer, or creating the five major levels of the funnel, as this PPT Presentation aptly illustrates. The actionable template illustrates the five subscriber stages, which start with awareness. The subsequent stages are consideration, conversion and loyalty in the middle of the funnel. The bottom of the funnel has the last subscriber stage of advocacy. This actionable content ready presentation template offers email tips, where the idea is to be everywhere your target audience (traffic in email marketing parlance) is. In the subscriber stage, the content of the email must give subscribers a peak into your value offering. A world-class tip for these stages that this slide allows you to share and showcase is the creation of time-triggered and action-triggered emails. Finally, the presentation template showcases your mastery over email marketing, with the tip of NOT sending too many messages to customers in the loyalty and advocacy stage of the funnel. Let them do it for you, their way. Download now to highlight how much you know about the email marketing channel, which is primarily content-driven.
Template 2: Marketing Leaky Funnel Broken CRM Linkages Sales Leads Going to Bad Emails
This PPT Presentation is the perfect solution to the pain point of your business of not closing enough deals, without you understanding the real reason for it. The answer, of course, is a marketing funnel as this actionable presentation demonstrates. Wow your stakeholders with this presentation where you can list seven major causes leading to leakage in marketing, and your customer relationship management systems. The biggest reason is that your business marketing funnel might not be following any long-term nurturing sequence. It could also pay to check the persistence level of your sales team. Calls going over to voice mail also signal a leaky marketing funnel, where email and other channels are also falling to deliver. Use this presentation template to wow clients, and help them tackle perennial business concerns!
Template 3: Email Marketing Funnel PPT PowerPoint Guide
This PPT presentation on email marketing funnel goes into significant detail, starting from goals you want from email funnel marketing. We start with intent, planning, awareness, familiarity, building relationships and evaluation. The last three stages take the customer from conversion, consideration to loyalty and advocacy. The funnel’s green design is a huge plus, as it signifies the positive intent with which the customer is led into the journey of interacting with the products and services your business offers.
Template 4: Strategic Marketing Plan Essential Email Marketing Activities in Sales Funnel
This comprehensive email marketing activities in sale final template gives you the calendar of the mail to be followed according to the TOFU, MOFU and BOFU. These are, of course, the Top of the Funnel, the Middle of the Funnel and the Bottom of the Funnel. Illustrate and explain why lead nurturing through direct email works in TOFU (done through an opt-in to ensure people want to receive your mails). The calendar of emails followed is the same across the funnel: 3 days and 7 days after being added to the list named as #1 for TOFU, #2 for MOFU and #3 for BOFU as a convention. Another unique thing of BOFU is that trials and demonstrations can be sought and delivered at this stage of the email funnel. Use this presentation template to illustrate your expertise of email marketing campaigns to drive business and speed up customer acquisition.
Template 5: Comprehensive Marketing Strategy for Email Marketing Funnel
This presentation template allows you to link subscriber stages in the email marketing funnel to specific goals. Use this to also outline the strategies that you will need to map to each goal. For instance, an awareness stage goal may be to increase brand awareness by 50%. The associated strategy will encompass sending an email detailing the brand value statement with the mission and vision. Use this actionable PPT presentation to highlight ways to increase conversion rates through targeted emails to your business growth on an exponential path and raise main-fold the profitability of your business.
FAQs ON EMAIL FUNNEL
Do email funnels work?
Email Funnels work, period. This marketing tool is actually known to be working better than other channels in vogue. Studies have shown that this methodical way of turning prospects into customers has had an increasing rate of return over the past decade or so. This means people read their emails, are engaged with these and act on content businesses choose to send them. The key quality differentiator in email funnel working is the process through which you built your email list in the first place. It must be through opt-in, and again, as is the norm through double check-in, to ensure the signee is really interested in your products and services. With this due diligence, the email funnel works much better than other marketing channels is a well-known business truism.
Is sales funnel an email marketing?
Yes, email marketing is an example of sales funnel tailored to the medium/channel per se. A sales funnel is, in fact, the much broader umbrella field of moving a prospect to become a paying customer. The starting point in a sales funnel is reviewing the sales funnel, which is the case as well with an email funnel. It is just that emails are so convenient and so integrated into people’s routines that a well-crafted pitch on the medium has a better chance of conversion than other channels. Email, in fact, is more hands-on as here you bring your products and services closer to the customer, and even insert a Call-To-Action (CTA) in the email content.
How do you structure your email funnels?
The structure of an email funnel is critical to the success of the marketing effort. Each business can divide the funnel into the five major stages a customer goes through of awareness, consideration, conversion, loyalty and advocacy into sub-sections of customers as per their own experience. For instance, for a digital marketer the two kinds of customers in awareness stage may be: Viewer and Fan-follower; this awareness needs to be created using ads and get the prospect to OPT-IN to be on your email list. After this, you nurture the prospect through direct email, as is the Top-of-the-Funnel (TOFU). In the middle and bottom of the funnel, the customer is sent auto-responder emails in the middle, before we move in for the real push with the human at the bottom. This structure has been known to work best, but businesses tweak this around to suit their own analysis and scenarios.
