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What are the odds of your startup facing failure?   Let’s delve into a comprehensive analysis of statistics related to startup expenditures, funding, and industry-specific information.   The failure rate for new startups stands at 90%. Just 10% of newly-established businesses manage to survive their initial year. When it comes to failure, 3 of 10 […]

Does your business conduct transactions through digital channels?   Then, you must spend hours and hours on conversion rates, funnels, customer journey, and more to comprehend the purchasing process. Because small changes in conversion rates can mean millions of dollars to the business. Thus, it is vital for marketers to have reports and dashboards at […]

How many times have you heard the phrase: Happy to help you, pleased to be at your service or any other expression that conveys willingness to assist you.   This is one of the ways to show customers that businesses are working towards delivering an impeccable service to you. You name what you want and […]

New Year! New Targets!   This is one of the common practices that organizations set for teams to increase their morale and motivation to work. However, it is easier said than done because many businesses face difficulties in increasing sales despite abundant customer queries and footfall?  You and your sales team brainstorm and try to […]

Do you know transparent reports attract more funding? Yes! The greatest asset for nonprofit organizations is clear numbers. Numbers that your donors and stakeholders can understand and connect to the impact you are having on the world at large. Sources say seven of 10 donors seek information about the nonprofit’s impact. However, according to HubSpot […]

Email marketing is one of the best options to show your customers that you care about them. By designing lucrative and appealing email campaigns, you go beyond offering your services. You connect at the human level, engage them and persuade them to open your message.   Statistically, marketing through Emails offers Return On Investment (ROI) […]

Do you know your happy clients? These are clients that are satisfied with your brand and look for more products, services, and offers from you!   Every organization keeps tabs on their customer database to nurture client relationships. However, majority of the businesses tend to target the number of audiences rather than emphasizing the needs […]

What is the purpose of your website?   To create awareness among consumers about your products? To provide information to the audience? To drive traffic and generate sales? Every website is unique. The goal of a website varies across website categories. A well-defined website strategy helps in establishing a clear purpose for it. Whether it's […]

Wrestling through a chaotic and stressful life, people look out for a space to relax and unwind. To fulfill this demand, spa and wellness boutiques have come up, and emerged as the favored spot for many. From college students to professionals to CEOs, everyone is wants a place that delivers impeccable spa treatments to replenish […]

Do you spend your weekends juggling through sheets and emails to record and collate data of your marketing efforts?   And then, what happens on Monday morning?   Either you ask for more time or you end up presenting inaccurate data.   In both the cases, you lose your time, credibility and come across as […]