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What makes Nike so popular among the youth? Or why women all over the world want to have at least one Louis Vuitton bag? Apart from their looks, status, and symbol of success, it is their brand influencers who made these products irresistible for customers. These influencers cultivate a loyal and engaged audience due to […]

Do you know WordPress hosts around 60 million blogs, and 43% of websites rely on WordPress for their operation? And it is strongly expected that content marketing industry is only going to grow in the next four years.   Therefore, it would be safe to say we can see getting more blogs published, media galleries […]

The latest report released by Staffing Industry Analysts, observed a notable increase in the number of staffing firms generating over $100 million in revenue in the US. This year, the count stands at 251, up from 225 in the previous year. Notably, healthcare staffing firms comprised 30% of the firms on the list, while IT […]

Starbucks has long been recognized for customizing cups with customers’ names, a practice thought to have started way back in 1971. Surprisingly, it was not until March 2012 that Starbucks officially introduced the personalized drink naming tradition. This practice engaged customers and increased sales for the coffee company.   The key takeaway is that you […]

Who would have thought Heinz (a Tomato Ketchup Brand) and Absolut Vodka (an Alcoholic Beverage) would make such a great pair? Both the brands were able to create a product that was already popular on social media (Thanks to the popular model Gigi Hadid’s recipe on Tik Tok). They launched a limited-edition of tomato vodka […]

Here is a news for you!   It’s 2023 and Facebook Marketing is still a thing!   Facebook serves as the primary hub for researching brands. So much so that six of every 10 Facebook users explore local business pages on daily basis and a typical user dedicates nearly an hour each day to this […]

Do you know there were 70.4 million freelancers in the USA in 2022? And, this number is expected to grow to 73.3 million by the end of 2023. In fact, today, freelancers account for over 36% of the US workforce. What makes freelancers crucial in today’s professional landscape?   Freelancers offer specialized skills and services […]

As per the report by Freshdesk’s Future of CX, the pandemic made people use digital ways to get help. Now, in 2023, people like using digital services, but they still want good customer service from companies no matter how they ask for help.   When the pandemic broke out in 2020, Amazon understood that customers […]

Facebook is the official social media provider for the ongoing Rugby World Cup in France in 2023. Facebook is helping the tournament become an even bigger, exciting event that people all over the world can enjoy and talk about on social media.   This is the power of media sponsorship. Media sponsors provide assurance of […]

We all have been there, when we protected and justified our opinions. We emphasized how worthwhile our thought is. Be it choosing a career or house! Justifying your viewpoint is not only a part of our personal lives. It is valid in business endeavors as well. The only difference is that you need to provide […]