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    Whether you're climbing Mt Everest, the world’s highest peak, or rebranding a company, breaking a massive task down into smaller bits makes it easier to execute. The same is true for business projects; a huge project becomes eminently manageable once you know how to divide it, allocate it to team members and assign […]

If you are in charge of your company's operations, you second-guess every solution and subject these to two simple questions:   1- Are we on the right track?  2- Are we going to achieve our goals on this track?   At its core, operations are about simplifying complexity and continuously moving an organization toward excellence. […]

Do you remember the scene in 'Wolf of Wall Street' where Leonardo Dicaprio throws money in the street? That is precisely what you should not do in the case of digital marketing. Even if you have that much money, you should budget your digital marketing activities to avoid running out of funds.   In today's […]

Managing a project’s scope is analogous to driving an automobile. The machine will veer off the road if you do not keep your eye on what is ahead. Similarly, if your focus blinks just that bit from the project scope of your business, you will slip badly on timelines. A scope management plan highlights the […]

Marketing is an exceptional skill to acquire. Modern marketers must be equipped with a diverse set of tools and heuristics. Creativity, analytical thinking, data analysis, and project management are part of it.   You can, of course, delegate some tasks, but you must also ensure every department is on the same page as your vision. […]

"Fail to prepare, prepare to fail," goes the adage. American Founding Father Benjamin Franklin coined it in the late eighteenth century, and it is still as relevant today as it was then. You know that in order to achieve your ultimate goal, you must first devise a project management plan. The project could be a […]

In perhaps the world’s most famous insights that paved the way for humanity to chart uncharted waters through shipping, Archimedes’ EUREKA remains etched in the collective memory of the universe.    Businesses might not need their EUREKA moment on such a scale. The growing importance of customer service, however, requires enterprises to be profoundly insightful […]

A lesson plan is the foundation of effective teaching practice. It is a recipe for disaster to walk into a room full of young people and expect them to engage and respond right there and then. You'll get there by trial and error, where a few quick notes in your day planner will suffice. However, […]

Are all your Fridays occupied with handling emergency tasks that could have been tackled on a Thursday? You need a weekly calendar for your business if this happens every other week.   What is the solution, you ask?   A WEEKLY CALENDAR!   It is nothing more than organizing your weekly activities and tasks. This […]

How is your production line currently performing? Do you know its efficiency? Are there any concerns? Where are the bottlenecks?   Manufacturing operations are intricate. Even the smallest manufacturers can struggle to keep track of everything, let alone know about their multiple production lines and locations.   Imagine having a real-time view of your entire […]