Brand Communication: 11 Slides To Effectively Communicate Your Brand In The Market

Planning to advertise your brand? Heard of brand communications? It is one of the promotional tools through which you can make your brand’s name in the market. Influence customers and stakeholders by opting brand communication strategy. It shows various tactics and techniques which can help in brand building.

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Let us show you the main 11 brand communication slides that you need to consider while creating a brand image in the market.

Brand Product/ Service:

Stand out from the crowd and attract audience’s attention by catering to your target audience. Decide what does your target audience want and offer them products or services that they cannot say no to.

Strategic Positioning:

This slide lets you lay out a plan to position your brand in the market. Once you figure out your competitive analysis, list down the factors which will help you introduce your product. Structure a plan, mention your product’s key focus areas, how your product is different from others. Answer these with the help of above slide and you can strategically design a plan to position your brand in the market.

Brand’s Mission Statement:

Showcase the mission statement that truly reflects you and your brand. Your mission statement should be clearly able to explain what you do and what value do you offer to your clients. Briefly explain what your brand does through the mission statement.

Brand Architecture:

This slide lets you present different brands you have within your organization. How these brands are related to each other and support each other. Brand architecture enables you to target the needs of the customers, reduces marketing costs, and clarifies brand positioning in the market.

Brand Elements:

Brands are more than just a name and logo. There are so many ways through which a customer can experience a brand. Such as smell, touch, color, tone, character, packaging. Try to include all these elements to create a better and richer brand experience for a customer.

Brand Personality:

A brand personality is something that a customer can relate to. Assign human traits to a brand so that customers find similarities between their own and brand’s personality. Ideally, there are five types of brand personalities. Categorize your brand based on these personalities using above slide.

Brand Positioning:

Create such an impression in customer’s mind that they quickly associate themselves with your brand. This slide will help you evaluate your product based on the commonly used parameters such as target customers, value proposition, key benefits, price and more. Place your product accordingly which will eventually let your brand stand apart from the rest of the brands in the marketplace.

Competitive Analysis:

See yourself if your brand stands at the top or not. Compare your brand with competitors based on quality and value proposition. Move circles as per the requirement.

Brand Budgeting:

Setting up a budget is important for a brand to avoid unnecessary spending. Major areas that you could budget for are brand designing, product packaging, advertising and more. Above slide will help you manage the funds. You can add or delete the points according to your need.

Brand Tracking - Product Awareness:

Track your brand’s presence in the market using a questionnaire. Above slide is an example of product awareness (phone) among its users. Monitor brand’s performance, awareness, experience and its usage with few questionnaire and inferences.

Brand Tracking- Experience & Usage:

Another way of tracking down the brand’s performance is by monitoring the customer’s spending habits on a brand and their loyalty towards a brand. Evaluate their awareness, usage, brand attitudes and purchase intent.