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Every business needs to curate the right set of strategies to ensure that they succeed. Amidst this, every growing market of cut-throat competition, having the right digital marketing strategies is the hour of the need.
Remember, the objective is not just to survive the tide, but win over it!
Thus, any lacking strategies will flush your business prospects down the drain.
Here comes the importance of having a Digital Marketing Playbook.
Accumulating the right set of strategies in a single place followed by its fruitful implementation is what the playbook will guide you through.
Knowing What Digital Marketing Playbook is
A digital marketing playbook refers to a playbook that includes all the key messages, modes of communication, optimization practices and other involved techniques that would help in giving the concerned business a massive boost and bring back respectable returns on profit.
Creating a Digital Marketing Playbook
Curating a Digital Marketing Playbook is not as easy as it seems. It includes detailed research of all the circumstances and possible results that can be achieved with the right strategies in place. While formulating a digital marketing playbook, consider the following tips;
- Discover the challenges and the solutions available.
- Mention that results achievable with such solutions
- Be consistent and clear about your prospective leads and customers.
- Discover the content that will help in better customer engagement.
- Set the right tone for marketing communication.
- Divide the roles and responsibilities within the teams of your organization.
Worried about crafting the right digital marketing playbook?
Slide Team offers a range of templates that will make your decisions easier. With such digital marketing ppt templates in place, you can curate the most efficient digital marketing strategies and achieve exponential results for your company.
The Cover Slide
Beautifully designed, this cover slide is an introduction to your digital marketing playbook including a high-quality cover image. Overwhelm your audience by providing details of your company in a succinct way at a single glance.
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Problem and Solution Slide
This template talks about the statistics of digital marketing industry. It also showcases how B2B traditional marketing was a problem and how it turned out to be a solution when digitalized.
It depicts how in COVID-19 times traditional marketing was unsuccessful as it led to cancellation of live events and loss of face-to-face prospects meetings.
Digital marketing has turned out to be a solution for those who encountered issues with traditional marketing.
Funds which were used for trade shows are now utilized for paid search, social media campaigns and emails.
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Digital Marketing Playbook - Use Cold Calling to Reach Prospects
This template talks about the email marketing strategy known as cold email. This cold email is an unsolicited email which is sent to prospects without prior contact.
It showcases the procedure of sending emails to the prospects in 3 steps, namely –
Prepare – It includes defining ideal target profiles, identifying target accounts, and sourcing contacts at accounts.
Prospect –it includes sending cold emails, work responses, setting calls with top prospects, scheduling demos/apps.
Begin Sales Cycle – It includes entering into new opportunities into the sales cycle, and adding prospects to appropriate nurturing campaigns.
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Usage of Automation Throughout the Sales Funnel
This template highlights different email marketing strategy such as use of automated email sequence for clients at various points of their customer journey.
The four step sequence includes –
New prospects – it includes all those prospects who are interested in the company’s product and are willing to share their email address, should be enrolled in the nurturing campaign to present extra marketing information to them.
New customers- it includes utilizing automated campaigns to on board new customers and deliver essential business and product information to them.
Past customers- it includes getting in touch with the old customers and clients by sending them automated messages.
Existing customers- it covers use of automated sequences to drive reorders and upsells from the existing client base.
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Using Existing Email List to Launch Retargeting Campaigns
This slide showcases that by uploading existing email list to various platforms like Google, Facebook, and LinkedIn, user can target those customers with display advertising. It also talks about creating a similar audience for future ads.
One can also incorporate this template to talk about retargeted advertising to target contacts.
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Build Personas
This template throws some light on building a buyer’s persona for an in-depth analysis of the prospective value propositions. Analyzing the value proportions includes both the decision makers and influencers who play an important role in this business strategy.
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Implement Tracking and Reporting to Measure and Analyze Campaign Performance
The slide mentions that while building the decision maker’s and influencer’s persona, you must consider their individual perspectives.
This particular template emphasizes the need for tracking and reporting to measure and analyze the performance derived from the campaign. The analysis takes every important opportunity metric like campaign stage opportunity, conversion funnel, landing page opportunities, etc, and many more to come to a decisive conclusion.
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Facts About LinkedIn as Number one for Lead Generation
This template focuses on highlighting LinkedIn as the best platform for generating prospective leads. The metrics and data mentioned in the slide prove to be convincing enough to utilize the opportunities available on LinkedIn. With such a high success rate, ignoring the platform won’t be a wise decision.
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Using Smart Bidding to Run and Optimize Campaigns Effectively
The template focuses on utilizing smart bidding for running and optimizing the campaign with the utmost efficiency and effectiveness. The strategies mentioned in the template along with their workable results help in understanding their decisive power to fulfil the goals to be reached by the organization.
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Drive Organic Traffic with SEO
This particular slide reflects the importance of Search Engine Optimization for driving organic traffic to the concerned website. The advantages mentioned in the slide will enhance the need for an on-point SEO strategy.
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Google Data Studio Reports
The template sheds light on the intricate Google data reports that highlight the effectiveness of having an on-point digital marketing playbook at hand. The diverse metrics concerning cost and impression, top campaigns and clicks and conversions will take you through a detailed journey of realizing the importance of utilizing the right digital marketing strategies.
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Conclusion
Digital marketing playbook is a tool you must have to understand your clear marketing strategies and acquaint your audience with the same. This playbook will arm you manage your marketing activities and would also provide guidance on best practices.
We have compiled such amazing digital marketing templates in this playbook that will help you create one for your company.
Reach out to us at +1-408-659-4170 for any queries.
