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You've landed on this blog post because your startup idea is thriving, and now you wish to take it to the next level by bringing in venture investment, right?
What's great, you've set up your business with funds from your savings, family, friends, and possibly an angel investor who believed in your prospect.
In simple words, you bootstrapped the company with no external capital.
Now, it's time for the Series B Funding Round.
But before that, it is imperative to know what this financing round is, and let's find out.
What is Series B Funding?
Once the business has unveiled its product/service in the market and generating revenue, entrepreneurs take the leap from development to expansion through Series B funding.
They require cash flow injection to promote or refine their brand and develop a range of products to reach a broader audience base.
Series B financing has a significant risk because a business that has excelled in a smaller market may not survive and grow in a larger market.
Businesses find it baffling to educate their potential audience about their brand and compete with companies with a steady cash flow.
To ease this risk, entrepreneurs often ask for more equity.
However, businesses have to ensure that equity and valuation are maintained during the Series B funding round to win the trust of venture capitalists.
How Long Does Series B Funding Last?
It can last for a few months or even a couple of years, and the period largely depends on the purpose of funds.
Series B financing aims to last till it oversees significant scaling and successful launch of new products.
In a nutshell, Series B funding stays until the business is empowered to sustain its growth through its revenue only.
How Does Series B Funding Work?
Let's Throw in a Quick Statistic-
As per Industry Experts, the Average Business Valuation is $58 Million for Us Companies That Seek Series B Funding.
Series B financing is way more complicated than Series A, as now investors seek proof of how successful your startup is.
Since the core aim of Series B funding is profit generation, the business seeking funds must put forth a concise plan in their pitch describing how they will utilize the funds.
The Series B funding pitch deck should provide the company's performance against the sector's average and revenue estimate projections to score high on the investor due diligence process.
Who Can All Take Part in Series B Financing?
The key members, even for Series B funding, remain the same.
Some of the early investors from Series A often love to extend their business stake by participating in the Series B round.
New capital venture capitalists specializing in later-stage companies also enter the Series B financing round and private equity firms.
Series A investors can invite new investors to the Series B financing round.
One key thing to note is that the new investors will purchase the company's shares at a higher price than previous ones. We will learn how to create a winning Series B pitch deck presentation in the next segment.
Best Series B Pitch Deck Explained
Here Are Vital Slides to Include Your Series B Funding Round Presentation:-
Slide 1: The Cover Slide
The cover slide has to make a solid first impression. There is no need to be too creative with this slide.
Typically, there should be a high-resolution image that applies to the agenda of the presentation. This will help to gain the interest of the investors at an early stage.
Don't forget to mention the company's name along with the title of the presentation, "Series B Pitch Deck."
Slide 2: Table of Contents
Often the most neglected slide in an investor presentation, the Table of Contents slide, if put together engagingly, can go a long way in getting the attention of the inventors in the room.
A straightforward Table of Contents highlighting topics as a listicle against their relevant icons makes for a superb Table of Contents slide.
Slide 3: Team Overview
Contrary to popular belief, your team slide should be placed within the first few slides of the investor presentation.
The team slide should feature the key people that were instrumental to your company's success. These include the CEO, CTO, VP Marketing, VP Customer Success, VP Product, and VP Sales.
Unless you aim to bag a renowned name, never include a board of members or investors on this slide.
You can add a professional headshot of each key individual.
Having an Annual Recurring Revenue bar graph will serve as valid proof of your business idea's success.
There could be a section for crucial details of your company, such as When the Company Was Founded? Where is the Headquarters Located? And more on the left corner.
Slide 4: The Problem
The problem slide in the Series B pitch deck can make or break the whole investor presentation.
How you present the problem your prospective customers are dealing with draws the fine line between getting funded or proposal rejection.
You must explain clearly yet concisely the problem as we have done in the 100% editable template.
A couple of supporting images will effectively communicate the message to potential investors.
Slide 5: The Solutions
Now, it's time for real business talking, the solution slide.
If this slide is not solid and attractive, you won't go too far with fundraising.
The solutions should be crystal clear with minimal text.
A good solution slide will elicit curiosity among the presentation audience.
Most entrepreneurs mistake describing their product and features rather than illustrating how their solutions will address the customer pain points.
Slide 6: The Proof Of Business Success
The "Growing Volume of Our Product" holds a key forte in a Series B funding pitch deck, and it is a way to demonstrate that your startup idea is successful in the market.
This slide must be as simple as the name suggests, including a bar graph showing monthly increasing product volume.
Slide 7: Our Position In The Organic Market
Taking from the previous subheading, this slide aims to further gain the trust of venture capitalists in your Series B financing round.
Provide a glimpse of your product's organic position in the market, focusing on exclusive marketers, proven records, technology, etc.
For instance, a Passionate Community of 800k+ Marketers.
Another example is the Proven Record of 4* Growth for the Past Eight Years.
Slide 8: Investment Value Proposition
The investment value proposition slide illustrates what value your product/service offers to the customers, and it should answer the audience who benefited from your product/service.
For instance, in our template, it is SMEs, and next is what benefits they are getting.
If you haven't identified the value proposition of your product/service, then sit down and make a list.
Further, the slide can provide a holistic overview of the needs, opportunities, bank relevance, and market overview.
Slide 9: Competitive Analysis
Investors often get frustrated with a competitor analysis slide having long stories.
Many entrepreneurs explain their product features, and some even claim no competitor.
A qualitative comparison table that presents an in-depth look at the market is the right approach.
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The comparison has to be in terms of the features with your company at the extreme left-corner ticking all the boxes.
You must base the competition analysis on comprehensive market research because investors are often well-versed with the top market rivals.
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