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Today, your company has high revenues and profits. You are confident that it will continue to grow for the next five years and beyond. But what about your current and prospective competitors? This smug business attitude may be a psychological relief, but how much truth is there in it? Are you right in presuming that growth will come? Well, the answer is NO!
In your hurry to relax, you have overlooked many other possibilities. One of which is that new market entrants with nearly identical products and services to yours are a real threat. What if they eventually outperform you?
At this point, an innovative visualization strategy known as "Strategy Canvas" enters the picture. This new strategy was developed in the book "Blue Ocean Strategy" by two eminent business theorists, W. Chan Kim and Renée Mauborgne, helming the concept while also giving it a practical shape.
With over one million copies sold, this book has become a "must-read" for anyone involved in developing business strategies.
But what does this strategy actually say?
A strategy canvas is a visual representation of how a company's key competing factors compare to the industry benchmark. Its central tenet is that long-term success comes from creating your own uncontested market space rather than competing in a crowded marketplace.
A strategy canvas is essentially a line graph that plots functions/factors against their importance for a company or organization, with competitors or industry benchmarks superimposed. The information so gathered can help formulate a competitive strategy.
This also helps businesses determine which aspects of competition to invest in. It is also useful in developing a business strategy for differentiation. Companies can map their competing factors and compare them to those of the competition.
SlideTeam brings forward these detailed Strategy Canvas PPT Templates to give you a eureka moment.
The 100% customizable nature of the templates provides you with the desired flexibility to edit your presentations. The content-ready slides give you the much-needed structure.
Use these designs to evaluate opportunities and competitors and to create a brand-new value proposition. To cut a long story short, it is the one thing necessary!
Take a tour now!
Template 1: Communications Strategy Canvas
Don't know where to begin when it comes to defining your audience, messaging your core competency, and designing a strategy? We've developed a communications strategy canvas to help you build a strong foundation for your brand. This slide holds brand communications, external communications, a framework for communication strategy, and so on. Download now and create a common ground for developing high-quality communication strategies, both within and across organizations.
Template 2: Internal Communications Strategy Canvas with Key Communication Activity and Channels
Forward planning is essential in internal communications. This is one area of business where winging it is simply not an option. You have to be decisive. With our strategy canvas, you can visualize your internal communication approach. It will assist you in selecting and improving internal communication channels, identifying risks and challenges, and highlighting areas for improvement. Get it right now!
Template 3: Company Strategy Canvas for Customer Value Proposition
Customers choose your company over another because of your Value Proposition, also referred to as the USP (Unique Value Proposition). Use our PPT Slide to solve your customer's problems or meet their needs. This is a framework that can assist in positioning a product or service around what the customer values. Get one for your organization right away!
Template 4: Framework for Communications Strategy Canvas
Use our well-designed PPT Template to map out and comprehend the scope and resources required to build your communication strategy. This framework takes care of the purpose, resources, communication, implementation plan, etc. To actively participate in reaching the goal, everyone must know where the ship is heading. This slide is the perfect pick for you to arrive at your end goal. Download now!
Template 5: Internal Communications Strategy Canvas for Upcoming Project
A good communication strategy is critical to the success of any project. You can easily create one for your organization using this strategy canvas. This slide serves as a guideline for disseminating project details to interested parties. Inclusive of key communication activities, team resources, communication channels, and a lot more, this design is a complete package. Download it instantly.
Key Takeaway!
A Strategy Canvas will assist you in developing a strategic structure to generate new demand and create exponential growth. It is a very useful tool that can assist businesses in developing successful strategies to increase the popularity of their products or services among customers.
If you and the major industry players are all using the same strategies, this is an excellent opportunity to differentiate. Therefore, creating your current or as-is strategy canvas provides a starting point for change. Be equal to the challenge, and do it now!
P.S.- Find better prospects who turn into customers faster with our Top 10 Business Development Strategy Templates.
FAQs on Strategy Canvas
What is a strategy canvas?
Strategy Canvas is a critical diagnostic tool as well as an action framework for developing an effective Blue Ocean strategy. It graphically depicts an organization's current strategic landscape and prospects in a simple image. Chan Kim and Renée Mauborgne created the strategy canvas. It is meant to serve as a reminder that businesses can both be differentiated and low-cost.
What is the primary goal of a strategy canvas?
A strategy canvas is essentially a line graph that plots functions/factors against their importance for a company or organization, with competitors or industry benchmarks superimposed. In this manner, information can be gathered to aid in the formulation of a competitive strategy. We wish to be competitive, but on our own terms, and ensure that competition does not morph into a customer getting more of the same. Competition has to improve the market, or it becomes a zero-sum game.
How to make a strategy canvas?
To create your own Strategy Canvas, follow four simple steps.
- Determine the competition.
- Determine the competition factors.
- Assess the competition.
- Chart your competitive differentiation.
In each of the four steps, the important thing is to do the steps well. In determining the competition, ensure it is the best kind of business opposition you face. Ditto for all the other steps.
