The Guide to Create a Coworking Space Pitch Deck in 2021

Did You Know that the first Coworking space was setup in Berlin, in 1995, popularly known as hackerspace?

The Coworking space sector is booming by leaps and bound on the global map.

Many industry experts believe the boom is only going to become impregnable from here, despite the ongoing COVID-19 pandemic.

Let’s Look at Some of the Eye-Popping Statistics:-

Did You Know the global market of the Coworking space industry is approx. $26 Billion in 2019?
There are around 19,000 Coworking spaces across the globe. (Expected to Reach the Mark of 26,000 by 2025).
Flexible workspace has grown at a Rapid Rate of 23% Since 2010.

COVID-19 Pandemic Has Accelerated the Trend of Flexible Workspace

The industry is young. The future is bright, said Steve King - Emergent Research, at the Global Coworking Unconference Conference

With startups, SMEs, and even big businesses emphasizing hygiene, health and positive work-life balance for their workforce, the demand for Coworking offices will continue to increase.

Thus, playing a crucial role in the “New-Normal” or the “Return-To-Office.”

Coworking spaces are cost-efficient and flexible in uncertain times of the pandemic.

The Future of Coworking Space in 2021 & Beyond

We expect to see a growing number of flexible workers try coworking – and a growing number of employers embracing Coworking as a tool to help their increasingly mobile and flexible workforce to do their best work,
Money Magazine

Demand for Coworking space is rising among enterprises of all sizes for scalable flex and low-risk workspace. Companies are leveraging the advantage of office decentralization and flexible space-as-a-service.

After facing a slight drop in the Coworking occupancy rate during the first half of 2020, it has stabilized and will gradually increase in 2021 and beyond.

In the last one-and-a-half-year, the city-life has become less appealing, therefore Coworking spaces in non-metropolitans are popular amongst businesses that focus on overall work-life balance and wellness.

Our research — which is ongoing — suggests that the combination of a well-designed work environment and a well-curated work experience are part of the reason people who cowork demonstrate higher levels of thriving than their office-based counterparts, Harvard Business Review

The open-style workspace layouts will become outmoded. The design elements such as touch-free fixtures and ample space following the norms of safety regulations will be the new normal as businesses plan to update their private, enclosed offices.

Several hospitality brands are in pursuit of indulging in newer partnerships and hotel-based flexible workspaces. Leading hotel groups like the Rotana Hotels in Dubai connect with Coworking providers to offer greater access to flexible workspace options.

Coworking Is the New Way to Work

The number of coworking spaces worldwide in 2018 doubled from 2015’s total. This tells us that coworking is more than a fad; it’s an unstoppable international phenomenon, Said Yifu Huang - Coworking Resources

Apart from COVID-19 impact, the soaring commercial real estate costs, and organizational embracing cloud-enabled workforce culture, the stage is set for the space-as-a-service business model to progress.

Via Giphy

Now, the concept of Coworking space is not a fad, and it is going to thrive for long.

The demand for Coworking spaces will gradually increase in the next few years.

Now, It Is the Right Time to Take a Plunge Into the Coworking Space Industry

We can deduce that starting a Coworking space provider business is a lucrative prospect from the above. However, to launch a Coworking space business, you need a good amount of funds.

A few years back, Coworking space was merely a synonym of shared office space, but now things have changed.

The organizations adapting to Coworking culture have high-end expectations in terms of amenities, which include Biometric Door Access, CCTV Camera Surveillance, Reception Support, Pantry Service, Library, Event Space, and More. Therefore, even if you have a large business space, monetary support must invest in these modern amenities.

So, How to Acquire Funding?

Reach out to angel investors and VCs with your business prospect and get funded. To convince your potential investors, draft a well-researched, insightful and aesthetically appealing Coworking Space Pitch Deck to present your business idea compellingly.

And, in this article, I’ll guide you on how to prepare a strong, thorough and engaging investor deck for your Coworking space business prospect.

Let’s check out this easy-to-implement guide with a 100% Editable Template.

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Slide 1: Details About the Flexible Coworking Space Provider

This slide is where the host introduces the company to the investors in the room. The company details have two four sections.

The key insights section on one left corner provides information such as what the company does in a one-liner, how many locations it is operating, business size, and more.

The section on the right corner is a bar graph that illustrates the company's accelerating growth.

Now, coming to the second half of the slide, the section on the left corner mentions the names of the key target markets such as San Francisco and New York City.

And, the section on the right corner puts forth reasons that suggest the company offers an affordable, flexible workspace solution.

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Slide 2: Key Statistics Associated with Flexible Coworking Space Provider

Investors require adequate proof that compels them to financially support a business idea, venture, or product development, and the key statistics slide do exactly that.

Right of the average revenue number, the company’s employee strength in the number of members worldwide plays a crucial role in demonstrating that the company has a dominant hold in the flexible workspace sector.

The slide features attractive icons and clean typography, making the information easy to read. You can download the template and edit the numbers with a few clicks.

As a piece of advice, don’t overdo unnecessary information that could make the investors lose their interest initially.

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Slide 3: Rendering Flexible Workspace to Clients

This slide aims to showcase precisely how the Coworking space provider works. It also presents macro and global trends, impactful ecosystem, significant opportunity, and more.

Although many investors do not care too much about such details, when the slide is on the projector screen, it does establish the company’s authoritative image since it knows the ins and outs of the flexible workspace industry.

The appalling design of this slide would motivate your audience to look and quickly read through the information.

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Slide 4: Benefits of their Flexible Coworking Space

The slide provides a glimpse into their business clients' perks if they opt for their Coworking space.

Or, in simple words, it shows what your customer receives from your Coworking space service.

The slide has three sections.

One is the space, the other is the community, and finally, services.

Benefits under each heading are listed as bullet points to make all the information memorable.

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Slide 5: Target Market Potential

Through this, you introduce your target market and explain the opportunities for success to your investor audience.

In other words, a compelling chance to present your research and show how the company meets the target market's demands.

For instance, the slide has a well-defined bar graph that demonstrates the gradual increase of the Coworking space culture over the past five years and puts forth what’s expected in the next five years.

On the left-hand of this slide, a section mentions the key takeaways interpreted from the graph, such as co-working space would be Worth 30% of the Total Global Office Market by 2025.

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Slide 6: Addressing Diverse Client Profiles

The client profile slide in the Coworking Space Pitch Deck calls for extensive market research and survey data to showcase the company's ideal target audience.

Well-researched client personas will empower your company to run successful marketing and advertising campaigns and create a robust investment case to draw funds.

For example, we have segregated the clients' profiles into two categories in this slide template.

One is based on the business niche — technology, real estate, finance and insurance, and more — and the other is following their business size — creative freelancers, startup founders, small business owners, and small support teams.

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Slide 7: Rise in Independent Workforce and Work Transformation

Today, the independent workforce is a robust, growing and evolving segment. The independent workforce is a broad term for Contractors, Self-Employed, Gig Workers, and consultants.

Flexible Coworking spaces are perfect for individual professionals with an entrepreneurial mindset — those who have ditched the paycheck lifestyle and the myth of job security.

The slide explains what benefit the Coworking space service provider offers to the independent workforce. These include simplicity & affordability and freedom & flexibility.

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Slide 8: Value Proposition

A value proposition summarizes the value that your product/service presents to prospective clients.

It is different from the list of features; instead, it defines the qualitative advantage in the real world. Like, by opting for a Coworking space over a standard lease, The Clients Will Have Significant Savings of 25%.

The slide compares the Coworking space model with the standard office lease through graphical visualization.

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Slide 9: Key Partners

To gain the trust of your prospective investors, list all the key partners of your company with this slide.

We suggest you not provide details of your clients; keep their business logo as done in this template slide.

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Slide 10: Competitive Landscape

The competitive landscape is best shown in a tabular form.

Choose your comparison parameters carefully to plot out how you stand out from the top four to five market rivals.

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Slide 11: SWOT Analysis

Your company’s SWOT analysis is an integral part of your investor deck.

A SWOT analysis is a powerful tool to change the mindset of your doubting investors. It presents a holistic view of your company’s strengths, weaknesses, along with opportunities and threats.

The SWOT analysis is represented in Four Quadrants and Each One With Bullet points.