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There is no way around it - chatbots are automating most businesses ever since their inception. While still in their infant stage, chatbots are impossible to escape from, considering how they are revolutionizing sales and branding support; all AI integrated and AI approved! Given that over 1 billion people exchange messages with companies across the globe; with a majority of them being mean texting machines a.k.a. Millennials, chatbots are the face of the future. They are shaping the scope of brand communication in a world undergoing monumental shifts on its road to recovery from the Coronavirus.
In the past, cookie targeting, social media campaigns, email marketing, etc, were some cornerstones to buzz marketing, helping your brand establishment. However, the times have changed and so have the methods and techniques. Email and social media have become oversaturated platforms, too noisy to segment personal from the branded. And cookie targeting approach, well, it is tainted with low conversions. In the face of these ongoing changes, the struggle of converting leads, sign-ups, and sales into loyal customers of the brand is a real challenge. The pandemic has also reshaped customer thought processes - they are smart and informed enough to choose their products wisely. Their expectations from customer support have also made them gravitate towards services that are transparent, reliable, personalized, and more attuned to their needs. They want to opt for those brands that are available 24/7 at their service - not an hour later, nor tomorrow!
This is why conversational marketing is the new paradigm to brand marketing and promotion! It is not only the new marketing frontier but also the customer service frontier, customer experience frontier, and brand building frontier, because neither content nor social, but messaging is the true king nowadays!
What is Conversational Marketing?
Conversational marketing refers to a hyper-personalized, two-way dialogue approach that helps in nurturing and strengthening customer relationships through chatbots, live chats, real-time video calling, and a lot more. It helps the businesses in evolving their broadcast-message-style to a more personal one over various messaging channels like Facebook messenger etc. These messaging apps have a vast user base with over 4 billion monthly active users, thus helping you stay connected with your customers always. So messaging is not a trend of the season, it is a shift, and that too a majestic one!
Ultimately, conversational marketing is all about acquiring feedback and willingness to listen to your customers. So, if you are offering live-chat support and have chatbots implemented, then you are closer to the ideal conversational marketing strategy. However, if you are still stuck with broadcast messaging, then it is high time to get started with bots and chats to keep your organization up and running! As Baron Concor, the chief director of Pizza hut, puts it:
If people are spending most of their time in messaging apps, we have to think about how to meet them where they are. People always gravitate to what is easiest.
World-famous brands have shown the way to a successful bot strategy
1. Sephora’s Virtual Artist - Bringing AI to your doorstep
The upscale beauty brand Sephora has brought AI to a large audience by introducing its Sephora Virtual Artist. This AR functionality allows the customers to “try on” beauty products by uploading their own photos. It is designed using facial recognition software and features in their Facebook Messenger bot. Besides being fun and accessible, this AR functionality offers something that is of high value - “a try before you buy service” giving a “visual makeover” to a shopper’s life!
With the right mix of beauty enthusiasts and a solution to an ever-elusive search, Sephora Virtual Artist is indeed a sales driver!
2. Domino’s AnyWare - For a delicious customer experience
Back in the year, 2015 Domino’s encouraged its customers to tweet and text pizza emojis for making orders. This concept evolved with Domino’s AnyWare service, allowing the customers to place their orders using a variety of online options like Facebook Messenger, Twitter, Alexa, Google Home, and many more. This versatile AR functionality added one more feather to Domino’s cap by proving that the company will do anything to meet its patrons’ preferences and will not slack off whether it concerns online or offline services.
Personalization and an in-depth understanding of the customers have made Domino’s a leading pizza outlet in the world. It also ensured that the customers come back to them with their favorite menu items with a single tweet, like, or word! As easy as pie, isn’t it? Yum’s the word!
3. SlideTeam’s Live Chat Support - For giving our customers a sigh of relief
As the world’s largest provider of PowerPoint templates and visual content, SlideTeam and its customer support wing make sure that its customers experience the best with the LiveChat feature on our website. Available at our customers’ disposal 24/7, the LiveChat functionality is the lynchpin of our client relationship management and brand reputation.
So, what are you waiting for? It is time to leverage your chatbot conversation. For starters, check out these creative conversational marketing templates that will turn the tables for sure.
10 Conversational Marketing Templates to Download and Use
Template 1
This template offers a quick guide to what conversational marketing is and how to leverage it for maximum benefit. Unlock higher customer engagement rates and greater visibility by deploying this template. Designed on the principles of a good conversational marketing strategy, this template can be used as an explanatory tool and shared with a large audience. It also helps you streamline your dialogue-driven activities and techniques making them more suited to your workplace environment.
Download Getting Started With Conversational Marketing To Promote Your Business Complete Deck
Template 2
You can use this template to explain why chatbot marketing can be a game-changer for your business. It acts as an information tool, helping you shed some light on chatbots and their usage. It provides a brief preview of what the future of marketing entails in the face of automation. This is a pre-built template, but it provides enough room to make adjustments. All you have to do is download it to present to your peers now!
Download Using Chatbot Marketing For Capturing More Leads PowerPoint Presentation
Template 3
Boost your bot strategy with this creative one-pager that features rich graphics and visuals. This is a great example to showcase the benefits of holding good personalized communications with your customers; resulting in a higher level of satisfaction, higher user engagement ratio, and, ultimately, better sales and revenue. Yes, everything with a single template, so grab it now!
Download One- Pager Conversation Guide Product Sheet Presentation Report
Template 4
If answering redundant questions takes a toll on your marketing team and customer support team, then this template is the one to go for. It does a great job of explaining the entire framework of conversational marketing by using chatbots, live chat systems, emails, and many more. It also helps in showcasing why to choose the conversational marketing path and its advantages like real-time talks to upsell your business value.
Template 5
The first “chatterbot” Eliza was developed in 1967 to showcase effective communication between humans and machines. Chatbots have been in use ever since, helping companies achieve a high level of customer engagement. This template has been designed on similar lines, showcasing the growth and evolution of chatbots among the digital community.
Download Using Chatbot Marketing Capturing More Leads The Growth Of Chatbots A Snapshot PPT
Template 6
The engagement and boost of energy that chatbots bring in a marketing campaign can be highlighted with this template. It is a great design to amp up your conversational marketing presentation with a pre-built interface. Not only does this template come with in-built features but also supports multiple alterations as soon as you download it. So grab it now!
Download Using Chatbot Marketing Capturing More Leads Marketing Funnel Template PPT
Template 7
Explain the importance of automating mundane tasks using this template. It goes well with every conversational marketing template to explain its benefits and how it differs from traditional marketing. This template is also applicable to chatbot marketing programs because of its descriptive and highly comprehensible interface. Not only this, the large content boxes provided in this slide also gives enough room to add your desired content.
How Use Bots Your Business Marketing Traditional Marketing Vs Conversational Marketing PPT
Template 8
Conversational marketing is the fastest route to growth and this template helps explain this concept as descriptively as possible. It helps shed some light on chatbot marketing and how it capitalizes real-time conversations, thus building long-term relationships. Therefore, download this template to entice Millenials and other tech-savvy individuals to take the conversational marketing route.
Download How Use Bots Your Business Marketing Conversational Marketing An Introduction PPT
Template 9
This is yet another template that capitalizes chatbot marketing and its positive response in generating more leads. With such a thorough slide, the topic can be explained very easily. Not only that, but you can also present data and statistics for a high retention rate, all thanks to its minimalistic design. Different months can be targeted and comparison data can be presented to display some telling numbers using this slide.
Template 10
With the world leaning towards automation, this is another template that helps you explain chatbot marketing and its principles. It mainly caters to the benefits of using bots, thus making it suitable for marketing, chatbot marketing, and conversational marketing presentations.
Download Multiple Benefits Of Chatbot In Customer Service
Why conversational marketing now, and not a little later!
We live in a world where buyers are the kings and these kings need everything at a single click. So if you are unable to deliver, they will find your alternatives. For years, businesses have ignored this fact, slipping into a shareholder-first mindset rather than the customer-first mindset, which is nothing more than a false dichotomy. So it is time to scale up to become a more future-oriented brand by letting bots be your guide and conversational marketing your growth engine. End result - tight-knit relationships and a futuristic brand that perseveres!
