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As the leader of a successful corporation, one must decide which products to invest in, which to improve and enhance, and which to retire. One must balance the needs and preferences of the customers with the costs and complexities of the operations and ensure that the products are in sync with the company’s strategic goals.
If all of this sounds overwhelming to you, then allow us to introduce you to product portfolio management. It involves studying current products and potential products based on their performance, profitability, and strategic value. Understanding this can help supervisors make crucial decisions about the products based on their value proposition and market potential.
Product portfolio management is an essential part of business and can benefit not just CEOs, but also product managers, product teams, and stakeholders. When done right, it can facilitate better collaboration within the company, bridging the communication gap while creating value for the business and the customer.
Are you preparing to launch a new product? Set a guideline for the process by perusing our blog on fifteen product launch templates. Click here to read it.
In this blog, we’re going to be looking at 10 Product Portfolio Templates that you can use to advance your portfolio management strategies, bringing your business a few steps closer to its broader goals. These templates are fully customizable and are easy to use, giving you minimum hassle when deploying them. Let’s begin.
Template 1 - Approach to Introduce New Product Portfolio in The Market PowerPoint Presentation
Use this PowerPoint Deck as an instrument of progress when you’re managing your product portfolio. Consisting of 56 slides, it has resourceful and engaging content within its informatively designed slides. Learn about the key emerging trends in the industry, as discussed in one of the initial slides. List your existing product portfolio in a systemized manner along with short descriptions for each product. Determine the lifetime value of product portfolios and learn to scrutinize your competitor’s portfolio and the markets they serve. Also present are slides for ‘customer segmentation based on firmographics’, an ‘employee hiring and budget allocation’, a ‘product portfolio roadmap’, and more. Get this template now.
Template 2 - Establishing and Offering Product Portfolios in New Territories PowerPoint Presentation
This PPT Deck is for you, if you’re looking to enhance your business methodologies with a better grip on your product portfolios. A slide detailing the ‘current standardization of product portfolio process’ serves to aid in your internal management, while a slide discussing the ‘current ability to meet product development targets’ could help in streamlining your development processes. A ‘product portfolio vision and selection criteria’ serves to add better structure to your portfolio management, while a slide dedicated to ‘globally analyzing the best performing products’ gives you the tools that you need to understand the market. Get it now.
Template 3 - Developing and Managing Product Portfolio for New Target Area Complete Deck
This well-designed PPT Set comes with 55 slides and has a wealth of substantive information that can aid you in your portfolio organization. There are slides in this comprehensively made deck dedicated to ‘allocating product and resources to the segmented accounts’, ‘categorizing different products using BCG matrix’, ‘product portfolio roadmap’, ‘pipeline management funnel to optimize sales’, a ‘product innovation checklist with entrance and exit criteria’, and more. Get this PPT Deck and incorporate its practices into your portfolio management apparatus for an increased visibility in the market.
Template 4 - Guide to Introduce New Product Portfolio in The Target Region PowerPoint Presentation
This PowerPoint Bundle serves to provide insights into the product portfolio integration that help companies manage their resources better and gain better returns. Present in this PPT are slides dedicated to various topics, ranging from ‘Industry attractiveness – competitive forces model’ to ‘determining the lifetime value of product portfolios’ and ‘product portfolio vision and selection criteria’. The information integrated into the various slides is organized into efficient, easily digestible forms, with the use of tables and graphs to further add clarity to the topics in discussion. Get this PPT Preset now.
Template 5 - Aligning Product Portfolios with Strategic Plans PowerPoint Presentation Slides
If you’re having trouble synchronizing your product development with your wider business strategies, then this PPT Deck is just what you need in this regard. Incorporated into this thoroughly built presentation are a multitude of vital tools and methodologies, that can aid you in giving a better shape to your portfolio. Some of them include an ‘innovation checklist with entrance and exit criteria’, ‘performance evaluation dashboards’, and a ‘product portfolio roadmap’ for better organizing within your portfolio. A whole section dedicated to ‘aligning product portfolios with strategic plans’ helps add guidance to your product management plans. Download this PPT now.
Template 6 - New Product Portfolio Management PowerPoint Presentation
This colorfully rendered PPT Deck comes with all of the tools and strategies that you need to empower your internal portfolio management. A ‘product analysis example’ helps to induce clarity within your different product functionalities, while a ‘strategic opportunity matrix’ discusses the vital components of a wider growth strategy. Also present is a ‘detailed analyses based on the SWOT methodology, a slide dedicated to ‘product performance’, a ‘category analysis’, ‘porter’s five forces model’, and a ‘new product portfolio management’ for increased effectiveness in this regard.
Template 7 - Product Portfolio Monitoring Dashboard Developing Managing Product Portfolio
This dashboard can be an effective tool in your business arsenal, giving you the right overview to manage your different products with efficiency and ease. It is split into many detailed segments with subheadings such as ‘portfolio budget’, ‘portfolio risks by impact’, ‘issue across portfolio by portfolio’, etc. Also present at the bottom of the slide are the key metrics, ‘allocated budget across portfolio’, ‘used budget across portfolio’ and ‘used budget percentage’.
Template 8 - Execution Plan for Product Launch Existing Product Portfolio and Their Sales Performance
Use this dashboard as a sophisticated means of monitoring and supervising your product line up, with the added benefits of monthly revenue and sales distribution figures. A graph highlighting the sales distribution is incorporated into the bottom of the slide, alongside another graph that compares your top five products with monthly revenue. Use the insightful metrics laid out within the slide to add rhythm to your product portfolio and build better management capacities. Get it now.
Template 9 - Categorizing Different Products Using BCG Matrix Developing Managing Product Portfolio
Use this template to manage progress within your development space, optimize value for your business and measure the potency of your internal resources. The slide comes with a BCG matrix graph that helps you contrast the business strength gradient against the market attractiveness gradient, thereby identifying the strengths and weaknesses among your products. Incorporate this slide into your management processes for an improved business tenacity.
Template 10 - Key Emerging Trends in The Industry Establishing and Offering Product Portfolios
This slide can help you underscore and explain the changing dynamics of the market, thereby updating your product portfolio to retain your competitive edge. The three major components of the slide are ‘investment in artificial intelligence’, ‘shift to edge computing’, and ‘hybrid cloud approach’. Deploy this PowerPoint Layout to create effective controls over product portfolio management in alignment with the shifting currents of the market.
Template 11 - Existing Product Portfolio Developing Managing Product Portfolio
This pre-designed slide allows you to manage your product portfolio with the help of an organized layout that includes descriptions. Lay out your different products with the help of this slide and describe their utility within the broader market. Streamline work efficiency around your different products and boost resourcefulness by integrating this slide into your business strategies.
Conclusion
By carefully managing their product portfolio, companies can boost their chances of success and expand profit streams. The marketplace is constantly changing, so companies need to be able to adapt their products accordingly. Download our pre-designed slides and integrate them into your business strategies to master the complex and ever evolving art of portfolio management.
Frequently Asked Questions on Product Portfolios
What is an example of a product portfolio?
A product portfolio is a comprehensive list of the different offered by a company. A few examples include Apple's product portfolio, which includes the iPhone, iPad, Mac, and Apple Watch, and Amazon's product portfolio which includes the Amazon Kindle, the Alexa home device, and all of its electronic products.
How do you write a product portfolio?
Step 1 – Outline your goals
Establish the goals that you wish to achieve with your product portfolio. This can range from boosting sales, expanding into new territories or enhancing customer satisfaction. Upon creating a list of goals, you can begin creating a portfolio that falls in alignment with your vision.
Step 2 – Survey your current products
Analyze what the products that your business currently has to offer, along with strengths and weaknesses? Upon building a good understanding of your present products, you can start thinking about how to build on them.
Step 3 – Research your target market
Knowing your customers, what they need and what they dislike is crucial before you begin. Upon getting a firm comprehension of your target market, you can begin creating products that will hold interest to them.
Step 4 – Isolate your competition
Get a firm view on the competing entities in the market and the products that they have to offer. Upon identifying your competition and knowing their strengths and weaknesses, you can begin tailoring your products in alignment with the needs of the target market.
Step 5 – Create a product roadmap
Outline the vision that you hold for your product portfolio over an extended period of time. Be sure to include crucial details about your products and the updates that you have in store for them.
Step 6 – Elicit feedback
Upon finishing all of these steps, be sure to engage with your employees and customers and elicit feedback from them. This is crucial to keeping your portfolio relevant and aligning it with the evolving needs of the market.
What is a product portfolio strategy?
A product portfolio strategy is a tactical approach to overseeing a business’s product offerings. It involves pinpointing and assessing the company's existing products, whilst creating new products to meet the demands of the market. The goal of a product portfolio strategy is to develop a range of products that caters to the needs of the target market and attains the core business goals of the company. There are a number of components to take into account when generating a product portfolio strategy. This includes the company's broader business goals, the competitive landscape, the company's resources, the company's risk tolerance, the target market, etc.
