Have you had a similar experience when shopping for a specific item that you needed assistance choosing which to purchase?

 

If yes, then this is where Brand value plays a vital role.

 

In today's world, various things are offered to people with distinct smells, looks, logos, etc. Brand Value enables us to buy items, clothes, and many more things of our choice as it is a buying assistance.

 

Brand Value

 

How Does Brand Value Work?

 

Brand Value works through various factors, which are explained below in detail:

 

  • Consumer’s point of view: The brand’s opinion is created by a client when purchasing a product, considering the quality, marketing experience, and whether it works ethically.
  • Brand Equity: Both Brand Value and Brand equity are similar terms as the Brand value is added from the consumer’s point of view. Brand equity is when the buyer is willing to pay more even if the competitor of the same product asks to spend less.
  • Brand’s Popularity: A brand is well recognized if the quality of the product is the same as promised. Further, it builds up trust among the Besides that, doing so becomes a solid foundation for the brand in challenging times.
  • Offering Distinct Products: If a brand offers different and unique items in the market. Further, it increases the value of a brand.
  • Brand Supervision: If a brand supervises everything from changing market trends to the buyer’s feedback. Therefore, it increases brand value in the market as a brand is updated with the variations.

In this blog, we have showcased thoughtfully crafted presentation slides on Brand Value that will provide essential statistics and expertise regarding the transformative nature of brand value.

 

Let's outline the important slides that address this topic:

Cover Slide

Our first template is the "Brand Value Measurement Guide,” which gives you a place to add and customize your company name!

 

The use of purple and green in this slide makes the deck look even more impressive. Green is linked to growth, and purple to uniqueness and invention. Therefore, creating a picture of distinctiveness and advancement.

 

Use our deck to get the most returns on your investment and monetary assets!

 

Brand Value

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#Top Brands by Brand Value

The slide illustrates the brand worth of the top leading international brands. Apple is first and foremost in value, followed by Amazon, Google, Microsoft, Walmart, Samsung, Facebook, ICBC, Huawei and Verizon.

 

It is essential to present Top Brands by Brand Value as it illustrates the buyer's point of view, market effects, and economic stability of a firm. Therefore, it enables us to understand the brand's recognition and rank in this highly competitive world.

 

Brand Value

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#Four Steps for Finding Your Brand Value Proposition

The slide displays four major stages to find out the value proposition. The four significant steps are as follows:

  • Examine everything that looks appealing
  • Understand the rival’s offering and buyer’s demand
  • Bring something innovative
  • Maintain a determined approach

Adding Four Steps for Finding Your Brand Value Proposition is essential, as doing so gives an idea of what makes our brand unique and how you can provide what a buyer demands. Ultimately, all this leads to brand loyalty among the clients.

 

Brand Value

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#Sample B2B Value Proposition Canvas

The slide highlights the B2B (Business-to-Business) value proposition canvas, and the significant elements that are part of the canvas are as follows:

 

  • Value Map
  • Customer Profile
  • Organization’s name and its products (Also the substitutes)

Adding Sample B2B Value Proposition Canvas is essential to understand buyers' needs by integrating goods and services.

 

Brand Value

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#Brand Health – Definition and Metrics to Track

The slide briefly explains the brand’s fitness and its primary performance metrics.

 

Let’s first understand what a Brand’s Health is.

 

What is Brand Health?

 

Brand health or wellness is measured by how well a company works as promised to the intended buyers.

 

Primary Key metrics are as follows:

 

  • Net Promoter Store (NPS)
  • Share of voice
  • Customer Satisfaction score (CSAT)

It is essential to highlight Brand Health as it gives a brief insight into the brand's current position and whether buyers are satisfied with the products and services offered.

 

Brand Value

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#Methods and Framework to Measure Brand Health

The slide illustrates distinct ways to measure a brand’s wellness, which are as follows:

 

  • Buyer’s point of view
  • Social hearing about the brand and its product
  • Reviews and poll

Additionally, the slide also displays the structure to calculate the witness of the brand, which is mentioned in the subsequent paragraphs:

 

  • Ranking of a brand as compared to its rivals
  • Ranking of a brand in an unpromoted market
  • Customer satisfaction and its promotion

It is essential to demonstrate Methods and Framework to Measure Brand Health as it briefs about the consumer point of view and, in return, takes measures to strengthen the brand strategies and make further decisions to sustain in the market.

 

Brand Value

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#Methodology to Identify the Potential of Distinctive Assets

The slide summarizes different methodologies that enable firms to examine their prospects for their current various resources.

 

The stages include:

 

  • In-detail examination of brand elements
  • Collect essential information
  • Calculating results with the help of the assets grid and also providing a remedy.

It is essential to display the methodology to identify the potential of distinctive assets as it strengthens the brand's popularity and creates strong connections with the buyers. This increases the brand's worth and ranking in this highly competitive market.

 

Brand Value

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#Measuring Brand Emotional Response – Logo Shape

The slide describes the polling results that inform us about the brand’s emotional response to the logo structure. Moreover, the slide also displays the structure’s three significant associations that are:

  • Fast
  • Successful
  • Unique

It is essential to represent measuring the brand's emotional response- Logo shape, as it influences the buyer’s mind, which further enables brand interaction and helps create a visual identity that appeals to the target market. Consequently, promoting brand engagement and loyalty.

 

Brand Value

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#Brand Perception Map: Mapping A Brand’s Life

The slide displays essential information about the Brand Perception map and its significance.

 

What is a Brand map?

 

It visually depicts how much a buyer likes your brand compared to the rival’s.

 

Significance of Brand Map

 

  • Enables examining personal brand’s perception
  • Assist in understanding how a buyer compares a brand with its rivals.
  • Helps in finding out the major differentiating factors

Additionally, this slide displays the Sample Brand Perception map to figure out how a buyer perceives their products:

 

  • Cheap
  • Costly
  • Quality

Describing Brand Perception Map: Mapping A Brand’s Life is essential as it lets us know the brand's position in the current marketplace. Ultimately, this allows us to alter the further plans to remain competitive by satisfying the clients.

 

Brand Value

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#How to Build Your Brand Equity

This slide displays distinct ways through which Brand Equity is developed, which are as follows:

  • Enlighten buyers with your brand via associations
  • Build a long-lasting bond with the buyer
  • Aware intended clients of the items being sold through different mediums

It is essential to demonstrate How to Build Your Brand Equity as these initiatives strengthen the brand's value in the marketplace and build unchanging customer loyalty.

 

Brand Value

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#Conjoint Analysis to Optimize Product Market Fit

The slide further illustrates information related to Conjoint examination, which can be used to use Product Market Fit properly.

 

What is Conjoint Analysis?

 

Conjoint analysis is a type of examination firms use to analyze how buyers determine the worth of their items and services.

 

Additionally, this slide also covers the advantages of conducting a Conjoint examination that is:

 

  • Enables the analysis of the importance of each attribute from an individual’s point of view.
  • Assists in calculating both buyer-level and firm-level equity simultaneously.
  • Gives brief information regarding tradeoff buyers and, on the other hand, analyzes any specific brand attribute.

It is essential to represent Conjoint Analysis to Optimize Product Market Fit, as this enables companies to identify the qualities and elements of their products that consumers find most attractive.

 

Brand Value

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#Asset Valuation Using Cost-Based Approaches

The slide briefs about cost-based approaches utilized for evaluating the worth of the assets.

 

What is a cost-based Approach?

 

The cost-based Approach evaluates the worth of the firm’s assets with the help of the buildings or the same kind of business.

 

Additionally, the slide demonstrates two distinct types of approaches that are:

 

  • Net Asset Value
  • Replacement costs

It is essential to demonstrate how cost-based methods evaluate assets since they facilitate better financial decision-making and provide accurate asset values across various sectors.

 

Brand Value

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#Market-Based Asset Valuation Approaches

The slide highlights market approaches utilized to evaluate the worth of the assets.

 

What is a Market-based Approach?

 

Market-based approaches are those used to analyze the worth by utilizing similar transactions or observing firms that are quite the same.

 

Additionally, the slide represents two different Valuation Methods:

 

  • Stockmarket multiples
  • Recent Transactions

It is essential to highlight market-based asset valuation approaches since they allow asset value to be determined using real-time market data and provide insightful information about current market circumstances.

 

Brand Value

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#Income-Based Asset Valuation Approaches

 

The slide gives detailed information related to financial-based approaches utilized for measuring the worth of the assets.

 

What are Income based methods?

 

Income-based methods are different ways to analyze the value of the business relative to the anticipated revenue.

Moreover, the revenue is analyzed through 4 valuation methods, which are as follows:

 

  • Discounted Cash Flow
  • Capitalized Earning
  • Economic Value Add
  • Leverage Buyout Analysis

It is essential to demonstrate that income-based asset valuation approaches help businesses and investors evaluate investments, determine fair value, and make educated decisions about buying or selling assets in various sectors and industries.

 

Brand Value

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Conclusion

For consumers, the brand value serves as a compass when making purchases. Therefore, Brand Value represents validity and trustworthiness, making it more than just a product or service. Additionally, all this assures buyers that they made a worthwhile investment, further leading to more purchases and creating a long-lasting connection with the user.

 

This template on Brand Value creates a gradually reliable message, making it essential for prospects. Check out our website for more content and download templates designed to your needs! Visit https://www.slideteam.net/ and enjoy an amazing experience.

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FAQs on Brand Value

Can Brand Value Influence Pricing Strategies?

Yes, brand value often influences pricing strategies. Substantial brand value allows brands to command premium prices, as consumers are willing to pay more for brands they trust and perceive as offering higher value.

 

How Do Brands Measure Their Brand Value?

Brands use metrics such as brand valuation, customer surveys, market share, brand awareness, customer loyalty, and financial performance to measure and assess their brand value.