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“Going digital is no more an option; it is the default.” As stated by Natarajan Chandrasekaran, CEO & MD of Tata Consultancy services and a member of the World Economic Forum, these words are appropriate for today’s digital era.
Businesses need powerful web strategies to strive in this dynamic environment as the world goes digital. They must enhance their online presence to reach the targeted audience and improve the overall customer experience.
Web Strategy is the online marketing strategy organizations use to improve customer engagement, create a brand image and optimize the business plan. It defines business goals and outcomes with measurable factors to improve web engagement, conversions, and revenue. The online presence will enhance flexibility without physical presence and increase business reach to potential customers 24/7.
Having long-term strategic business plans can increase website traffic and make your brand stand out. The web, however, is not just limited to computers and laptops; there has been a significant shift in mobile devices and internet usage in the last decade. Users are now more aware and have more control over their website experience because of handy devices like smartphones and I-pads. Hence, web strategies should be created keeping these evolutions in mind.
Top 5 Web Strategy Templates with Samples and Examples.
As we already know how important it is for organizations to have a clear and robust Digital web strategy, let us explore some readymade templates for Web strategy planning and execution. Use these crafted templates to explain and guide your team about creating an effective web strategy.
Template 1: Web Audit Strategy Proposal PPT Template
Before you launch a website or add new features and services, you should have an implementation plan with measurable KPIs. Analyzing the content, website design, and usability will help review your web presence before launch. Use this readymade presentation on the website audit strategy as a complete guide on your initiatives for the website audit process. This PPT Deck emphasizes the audit scope, schedule, timeframe, project cost, and investment strategy. Download this template today!
Template 2: Web Strategies PPT Slide
This thought leadership slide will provide expert guidance and insight for delivering authentic and genuine content on your website. An integrated marketing approach will maintain a consistent business development strategy from branding to attracting a target audience and enhancing user experience. This template conveys web strategies by drawing inferences from facts. This slide presents integrated marketing as thought leadership in web strategies. Download this editable template to graphically present data and its analysis.
Template 3: Research and planning web strategy PPT
This research and planning web strategy PPT will help you develop your company’s online presence. It contains a long-term strategy for creating a unique website for your business to meet its goal and objectives. Explain the benefits of referral marketing through a well-researched process and planning. Use this PPT to describe the three main elements of web strategy: user needs, business objectives, and tools for creating web strategy.
Template 4: Five-Year Web Analytic Strategy Roadmap with Data Sources PPT
Below is a pre-designed PPT template containing a five-year web analytic strategy roadmap with data sources to communicate your ideas with an impact. The slide displays a detailed overview of the project, key deliverables, and milestones. As a perfect strategy-planning tool, it will help keep the project on track. This roadmap PPT can assist you in articulating the workflow, tracking the progress, and having a clear vision of the goal. Use this slide to measure the web strategy over five years with data collected under the brand funnel, buying behavior, and digital strategy. Get this PPT for a presentation with a roadmap planning.
Template 5: Mobile Web App Development Strategy PowerPoint Presentation
With the rise of smartphones, people tend to use mobile apps on the go, as they are handy and accessible anytime. The customer’s expectations are more from a mobile app than a website; hence a mobile app experience differs from the web. Use this template to explain the development of your mobile app web strategy. The template dispenses information by explaining the operating system, web browser, and web app. Download this PPT to explain the framework available to assist in the design and development of the mobile app.
Promoting a business online has changed our perception of doing business. Owners are now taking the web advantage to reach globally. A strong web presence helps in effective customer engagement, and the customers visiting the web are potential revenue-generating clients. It is vital to have a crafted digital web strategy to attract a specific audience. A web strategy will anticipate the customers' needs and effectively provide content of interest. It is the most advanced and best way to be closer to customers.
Frequently asked questions
What is web strategy?
A web strategy is the company’s engagement plan across digital channels to improve business benefits. It is an online marketing strategy to enhance customer services, sales, and revenue generation through digital media. It helps organizations build, develop and execute the digital process to target specific customers.
How do you create a web strategy?
A digital web strategy is different from a regular business plan. It is customer-centric and needs to engage specific customers for revenue generation. Start with market research and identifying competitors. Below are some important steps to develop a good web strategy.
- Setting of goals and objectives of business
- Select inventory of contents
- Identify target audience
- Plan and build website
- Analyze results
- Adjust as per customer needs
What should a web strategy include?
A good web strategy aligns all the team members, stakeholders, and customers. For a website to work well and successfully engage the audience, the below-mentioned key elements are crucial.
- Excellent visual design
- Good quality content
- Spontaneous navigation
- Credible content information
- Mobile device compatibility
