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The advertising industry is a ferociously competing battleground and a fast-moving landscape that survives on trends.
Advertising firms are always on their heels to embrace results-driven strategies and streamline the Ad process to accomplish goals faster and fulfill their client’s demands. Here, deadlines are tight.
The results of advertising efforts won’t show until you invest time and resources into extensive research before launching a marketing campaign.
Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising. – Jef I. Richards, Professor, and Chairman of the University of Texas Advertising Department
What's The Present Scenario?
Today, the advertising industry today is in a state of metamorphosis.
Therefore, being an Ad firm, integrate advanced technologies & procedures, and encourage skill up-gradation to be a cut above your market rivals.
You Require Funds From Investors
You need a good amount of funds to adhere to the aspects as mentioned above of a successful adverting firm — whether investing in experienced copywriters or purchasing new software for R&D.
However, with so many advertising firms out there, getting the attention of angel investors and venture capitalists isn’t a stroll in the park.
So, What’s the Fundraising Plan?
Draft a graphics-enrich, insightful presentation to tell an exciting story to your potential investors.
Whether you are seeking funds to grow your advertising firm or raise capital to promote your product in the market, convincing investors to put their money for the prospect of gains later is the ultimate test of your presentation. Hence, raising funds through funding rounds is a stressful and challenging phase for every entrepreneur.
Investor decks are high-stakes presentations. Therefore, they require deep thought and attention.
Otherwise, a poorly designed investor deck would do more harm than any good.
How to Create a Pitch Deck for Your Advertising Firm in 2021?
An investor deck is a powerful fundraising tool that must be well-designed. To meet its real purpose, it must comprise eye-catching numbers and visual aids — such as graphs and infographics.
Here, in this article, we’ll enlist the KEY slides you must have in your advertising firm pitch deck. So, let’s scroll down and learn about these slides:-
Slide 1: The Cover
The cover slide on your investor deck is an accurate indicator of quality, and it showcases how much effort you have put into designing the entire presentation.
It’s like garnishing the dish before you serve it to your guests.
If you ignore the cover slide, your investor’s expectations for the presentation will significantly go down.
The cover slide has to be impressive yet straightforward when it is on the projector, so you get enough time to introduce yourself to your audience.
An ideal cover slide includes a high-quality, professionally designed graphic related to the advertising firm and the title of the presentation in bold to convey the right message.
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Slide 2: Situation Analysis for Advertising Firm
Stands for Strengths, Weaknesses, Opportunities, and Threats, a SWOT analysis is a framework to evaluate a company's competitive position and plan long-term business strategies.
The analysis assesses both the internal and external factors, along with present & future potential.
A SWOT analysis slide on your pitch deck provides a realistic look at a firm's strengths, weaknesses, and opportunities within the industry and potential threats.
The Strengths and Opportunities talk about the positives of the advertising firm, whereas Weaknesses and Threats put forth the negatives.
We should discuss the negatives in a manner that doesn't suggest your team's incompetence, instead highlighting the market problems such as "People Aren't Aware of Online Deals."
In a nutshell, the SWOT analysis slide is all about being optimistic against all odds to win more investor deals.
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Slide 3: Problems Faced by Advertising Firm
The problem slide presents the opportunity to explain the critical problems faced by advertising firms to their prospective investors.
These include low brand awareness, a limited budget for advertising, marketing ROI is hard to measure, and more.
The slide talks concisely as it puts forth the problems as a quick list, rather than wasting time on describing each problem to bore the audience. Because what your potential investors want to know is the solution to these, and that’s what makes you stand out from your competitors.
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Slide 4: Solutions Provided by Our Advertising Firm
Where there is a problem, there would always be a solution lurking around. In this slide, you toss out the solutions to the problems you had discussed with your angel investors in the previous slide.
For instance, “Limited Marketing Budget for Advertising” is one problem, and the solution is “Increasing Advertising Budget by 25%.”
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Slide 5: Services Provided by Our Advertising Firm
In this slide, give your investors an overview of your company’s services.
These comprise content marketing, website designing and development, social media marketing, and search engine optimization.
Make this slide concise, and don’t use technical jargon that your investors may not be aware of.
Use visual icons for each service to leave a lasting impression on the minds of your investors.
Make sure the services do not get lost in overcrowded spaces.
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Slide 6: Benefits Provided by Our Advertising Firm
This pitch deck slide outlines why your advertising company is so unique or, in simple words, its competitive edge.
What Benefits Does Your Advertising Firm Have for Its Clients?
Just because your advertising firm solves a problem doesn't mean there are no companies alike, or even the solution differs from the existing solution.
What's Your Secret Sauce? Use graphical icons along with one-liners to demonstrate your firm's unique value proposition.
For instance, one benefit is "Increased Visibility," and its one-liner is that "Our Company Raises the Traffic and Provides the Exposure Needed by the Client." The graphics clarify what each benefit is about.
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Slide 7: BCG Matrix for Our Advertising Firm Competitive Analysis
The BCG Matrix or the Boston Consulting group's product portfolio matrix assists businesses plan their long-term strategies, considering new growth opportunities by reviewing its portfolio of products/services where to invest, develop a product, or discontinue a service.
BCG Matrix is also termed as a Growth / Share matrix.
There are multiple BCG variants. The best BCG Matrix to include within a pitch deck is divided into four quadrants.
One is the "Challenges" quadrant, second is "Leaders," third is "Niche Players," and last is the "Visionaries" quadrant.
The BCG Matrix aims to show that your company is well-versed in the market's competitive scenario.
Do a lot of research concerning competitive analysis to draft a proper BCG Matrix slide.
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Slide 8: Our Creative Advertising Strategy
The advertising industry is results-driven, and no one can survive without a robust strategy that is tactically devised.
You need to delineate your strategy to the clients to close the deal and your prospective investors to win their trust and money.
This won’t be easy; illustrate each aspect, starting with pre-work activities, including building insights and understanding the brand concept and communication plans — creative expeditions to feedback.
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Slide 9: Advertising Budget Plan
The advertising budget plan slide is vital in an investor deck. It exhibits how and where your firm is investing funds.
Provide numeric data in an easy-to-read tabular form to drive your point home. Keep the budget plan slide succinct.
You need not explain why you are investing this much money for this activity; give the numbers.
Before the presentation day, double-check the numbers on this slide for accuracy.
What Are Your Firm’s Core Values? Use this slide to convey your values to your prospective investors.
Download Advertising Firm Pitch Deck Template
Slide 10: About Our Advertising Company
In the about slide, summarize your advertising firm, including - When was the firm founded? Additional information such as the company has worked with top brands and agencies, offer affordable prices, and more.
Download Advertising Firm Pitch Deck Template
Slide 11: Our Management Structure
Finally, we have a dedicated team slide. Give an introduction to your team with their profile information.
Don’t forget to add the snaps of each individual to showcase what your winning team looks like to your potential investors.
Download Advertising Firm Pitch Deck Template
Regularly Upgrade Your Pitch Deck - Download the 100% Editable Presentation.
While the core elements of your advertising firm would remain the same, as time flies, update the values, dates, and graphical data.
This advertising firm pitch deck presentation by Slide Team is 100% customizable. It can be repurposed, revised to suit your evolving funding needs.
You can always edit the numbers, remove graphs, or add anything new with a few clicks.
Download this investor pitch for free, Get Our Membership Only for $49.99, and access ten editable presentations.
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