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Just like the sound of your name perks up your ear even across a crowded party hall, can there be a way for businesses to always be at the back of a customer’s mind? Well, yes, and the answer is personal marketing.    Personal marketing is a business marketing discipline that tracks people's shopping or […]

After a point, all customers ultimately look for the experience in their shopping rather than the actual product or service. It is, of course, a given that the products and services are top-class.    However, customer money and attention are increasingly going to brands that offer the best User Experience (UX) within these excellent services […]

Jobs! We all have one that matches our inclinations and talents. What gives a formal structure to job task execution is an employment contract. To its core, an employment contract is a written-down version of what’s expected of an employer-employee relationship. It can be a legal requirement as well, depending on the geography.   A […]

Do you remember when you last had two hours of your day pass by without using any software of any kind? Well, NEVER is the most likely answer.   Yes, indeed. Software is as much a part of our lives as air and water. We use it to order our food, pay our bills, look […]

The Ford Car was a revolutionary concept, produced as it was using the assembly line concept. The new-fangled method of production made it possible to complete a car in mere minutes, instead of the laborious hours it used to take previously. The assembly line, thus, changed the world’s idea of production and productivity. Emulating the […]

Information management is the in-thing today, with businesses looking for smarter ways to handle humungous amounts of data. Having a plan to do this is important, or corporations can sidetracked into following side-alleys, while missing the important bit in their efforts to capitalize on opportunities or neutralize threats using an information management plan.    Another […]

It is said that businesses must always have lawyers and accountants before the need is felt to hire one. And, with these being professional services, it is clear that there is a cost to having their services at your disposal.   If there was a one-time cost and after that, if you did not need […]

All efforts businesses make are geared towards creating customer conversions, and getting them to pay for your product or service. It is, thus, important for enterprises to have a mechanism to track what actually brings in that action, and second to be able to track the variables that govern conversions.   It is actually a […]

Hardly anything more concrete surrounds us than the walls around us. Paint is an important way that people and businesses make the walls around them more inhabitable and welcoming.   If you are in the painting contract business, you must tap into this urge to make your order book crowded and clients impressed and happy. […]

The Public Relations (PR) world is a complex one; it is the one area of business, where there are no second chances at making a comeback from a disaster. Everything else in business can be repaired except a tarnished image.    Good public relations skills or strategy has the capacity and the power to be […]