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Consider this: You have manufactured the most comfortable chair and fine-tuned all the minor and major details related to it. Now, it's time for the most important question—at what price should you sell it?   Pricing a product is not just about calculating the percentage of profit you want. It's an intricate process that requires […]

A distribution strategy is the method by which a product reaches the customer. It includes everything from wholesalers to retailers to franchisers and any online platform. 80% of organizations believe that having an effective distribution strategy makes all the difference in being cost-effective and increasing overall profits.   Deciding on a distribution strategy depends on […]

There are hundreds of companies in the market today that offer similar products and might promise similar results. Why should a customer choose your product or service over the others?    Positioning is about setting a standard for your product, one that differentiates your brand from the rest of the market. A definite positioning strategy […]

When we plan a trip, we consider multiple options to ensure every aspect, from transportation to accommodation, aligns with requirements and budget. We analyze travel routes, compare prices, and schedule flights, trains, etc., to secure the best deal. Other expenditures are also carefully budgeted to enhance the overall experience. Here, every decision contributes to the […]

Having access to the right talent at the right time is the key to staying ahead in the business landscape.    Picture this: You have a game-changing idea for a project, but your in-house team is overworked and lacks the necessary skills to execute it efficiently. Here, staff augmentation will prove valuable. Rather than putting […]

Are you looking to develop a successful strategy for digital banking? Perhaps you've tried, but nothing has worked out. If it helps, we've all been there; we understand how much work that necessary expertise may need. Fortunately, the story doesn't need to end there.    In a setting with numerous potential paths for digital banking, […]

The term "360 strategy" is not new, but it has attained a lot of traction recently.    Did you know that, on average, consumers visit over 900 distinct touchpoints while looking for a car? The client journey, which consists of several touchpoints, may be rather demanding.  Brands must utilize various forms of data and insights […]

Imagine you're working on a challenging project with several processes and links that appear daunting. Explaining processes to employees and coworkers may be a tedious effort. This is where vertical flow charts come in! They serve as step-by-step instructions for complex operations. Whether we're manufacturing products in a factory, caring for patients in a hospital, […]

Google Cloud Platform (GCP) is a significant provider of cloud computing services, delivering an extensive range of tools and solutions to consumers, organizations, and corporations worldwide. Founded in 2008, Google Cloud Platform has swiftly developed its infrastructure, services, and capabilities, establishing itself as an industry leader in the cloud computing market.   One of the […]

"In the age of information, industries that embrace analytics and proposal dashboards will lead the way in shaping the future." - Satya Nadella, CEO of Microsoft Corporation.   From manufacturing and banking to healthcare and retail, almost every industry is experiencing a seismic transformation fueled by data-driven insights.   Industries that embrace this paradigm change […]