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Zestful is a One-of-Its-Kind Employee Rewards Management Platform for startups, SMEs, and large enterprises.
Employee Satisfaction Survey by Glassdoor to Help Manage Your Managers
A 2015 Glassdoor survey revealed that Four Out of Five Employees Accepted Perks Over a Pay Raise.
The Founder and CEO of Zestful, Matt Vogel, decided to test all these surveys.
He set up a short poll and emailed it to tech employees across the globe. He asked whether they would go with a "$130 Salary" or a "$100 Salary With Perks Such as Gym Membership, Meal Delivery, and Monthly Allowances for Fun activities."
What's strange is that the perks of all together cost approx. $6, and 80% of the participants opted for the second option.
Vogel mentions this email campaign results on the company's official company website.
The short poll puts weight behind Vogel's saying that when it comes to recruitment & retention, employee perks have a crucial role to play.
The impact of employee happiness on an organization has been studied by Harvard Business Review and the Wall Street Journal.
But, the billion-dollar question is what perks have to do with happiness, especially if an employee has a high-paying job.
Wouldn't they love to have extra cash for buying things themselves?
What Does Zestful Say?...
Zestful suggests that the rewards and perks offer value beyond the dollars and cents.
Ever since the launch of Zestful, the company has offered a myriad of customized packages to businesses of diverse sizes.
The zestful platform allows companies to build their package based on their budgets and business models.
Impact of COVID-19 on Zestful
When the pandemic hit the United States, Vogel, the CEO of Zestful, was anticipating a significant downturn.
Therefore, the company was cautious about the next business move. Although the Denver-based employee rewards platform was stable, having raised $5 million from seed funding and its client base expanding.
During the initial months, approx. 20% of their business clients postponed or canceled their reward programs. Despite this, the company's bottom was reasonably stable.
We Haven't Been Changed, Vogel Said in Early May. All of Our Projections Are Roughly the Same, and Our Outlook is Fairly the Same.
Vogel was beginning to understand that the company's strategies had to be tweaked to accommodate the changing interests due to the COVID-19.
So, Zestful empowered their business clients to create their reward program without a reimbursement process.
Companies can customize which categories or specific products their employees can spend on, from Netflix to Uber memberships.
Our Most Popular Program Before Covid Was Fitness and Health, Vogels Said, With Gym Memberships Accounting for the Majority of That Spending, and those Have Flipped the Other Way. Now, 70 Percent of Those Fitness Budgets Are Going Towards Virtual fitness.
As the company embraced the ongoing pandemic with optimism, the earlier customers who suspended their programs returned.
Maybe 15 Percent or 20 Percent of Companies That Left in March Are Starting to Come Back, He Said. Another More Significant Piece is That Budgets Are Coming Back.
We Are Going to Go Back to Some Form of Normalcy, but I Think the Default Will Be Remote-First, He Said. The Same Will Go for Perks. by Default, We're Going to Invest in Things That Work for Everyone, Including the Folks That Are Working Remotely.
How Did Vogel Acquired Funds for Zestful Startup?
Vogel raised $1.2 million in seed funds, even though they had just about Zero Clients.
Vogel said before the company's seed funding round, he reached out to founders of 50-100 startups that raised money with almost no traction before its seed funding round and learned from their experience.
You Need to Be Able to Tell a Good Story That's Convincing Enough to Show That Traction is Right Around the Corner, Vogels Said.
Vogel also revealed that he thoroughly analyzed Y Combinator — An American Technology Startup — pitch decks to have a good idea on how to draft a powerful investor deck.
I Always Wished I Saw More and More Decks That Were Like This, Vogels Said. Where It Was More Like, They Didn't Have Anything. How Do You Convince Investors to Invest in You Without That Traction and Without That Household Name?
He believed that to drive investors' interest in a startup, the founder needs to establish a sense of immediacy around the business's problem.
You Need to Be Able to Tell a Good Story That's Convincing Enough to Show That Traction is Right Around the Corner, He Said.
Here's Zestful's Original Investor Elevator Deck That Helped Them Raise Millions, So Let's Scroll Down to Learn About the Crucial Slides.
Slide 1: About Zestful as Emerging Rewarding Platform
Zestful's original pitch deck's company overview slide is divided into four segments.
The first segment introduces the company with a convincing one-liner, and details, such as:- When Was It Founded? Where is Its Headquarters? and More.
The second segment is the vision statement of the company and a well-designed picture of the company.
The third segment is the key features of the Zestful platform at a glance, like Personalized Gifts, Free Lunch Credits, Travel Rewards, Etc.
And, the last segment presents the core members of the organization, with the likes of Founders and Head of Engineering.
Download Zestful Pitch Deck Template
Slide 2: Addressing Initiation of Zestful Platform
Initiation is a critical stage in the development of any organization.
During this phase, the basic foundation for the organization is established and begins to grow and develop the capacity for action.
However, it is also a time of great vulnerability, as it can be challenging to gauge whether the organization will succeed or not. This is particularly true for new organizations, which often face significant challenges in their early stages.
Zestful explained how it started building the employee rewards platform in this slide.
It goes back to when Vogel, the CEO of Zestful, conducted the short poll email survey that we discussed earlier in the article, how 80% of the Tech Employees Choose Perks Over a High-Paying Salary.
Download Zestful Pitch Deck Template
Slide 3: Key Characteristics of the Zestful Card
In this slide, Zestful presents crucial details about its employee reward card.
These key characteristics include Real-Time Tracking of Transactions, Product Filtering, Card Allowance, and Product Allowance.
The image mapping means of demonstrating the features make it super-easy for investors with zero technical knowledge to understand the concept of Zestful.
Download Zestful Pitch Deck Template
Slide 4: Determining Key Opportunities Associated with Zestful
The slide lets the angel investors and venture capitalists know that the Zestful platform is way more than just company perks, and Zestful puts forth the key opportunities they are exploring.
For instance, their client base also includes homeowners who wish to give allowances to their tenants.
Similarly, co-working space providers give allowance in nearby coffee shop vouchers.
Even families can track allowances and product spending using the Zestful card.
And, not to mention, parents can allocate money to their children using the zestful alliance management solution.
To boil down, the slide provides provide details about each opportunity in brief.
Download Zestful Pitch Deck Template
Slide 5: Addressing Various Features Associated to Zestful Card
The Zestful Card offers a variety of features, and this slide sheds light on all these.
The Features Associated With the Zestful Card Are as Follows:-
- Spend Notifications
- Travel Rewards
- Personalized Gifts
- Referral Cash Bonus
- Free Lunch Credits
- Extra Funds on Zestful Card
Download Zestful Pitch Deck Template
Slide 6: Profitable Revenue Model for Zestful Platform
Zestful relies on three different methods to generate revenue.
First is the monthly subscription, which is $5 per card.
Second is the transaction fee, which is 0.5% of every transaction made using the Zestful card.
And, finally, 5-10% cashback on purchases.
Download Zestful Pitch Deck Template
Slide 7: Clients Associated with the Zestful Platform
The slide mentions the big clients associated with the Zestful platform, proving its progressive concept of employee rewards.
Zestful have included the logos of the clients to make this slide memorable.
The company also introduced the two major clients with name, company, designation, and more details.
Download Zestful Pitch Deck Template
Slide 8: Key People Involved in the Senior Management of Zestful
When preparing a pitch deck, it is essential to include a slide that showcases the key people involved in your senior management.
This slide will reassure your potential investors that you have a strong team in place to steer the business in the right direction.
The senior management slide in Zestful's pitch deck lists the names and titles of the key people in the company's leadership team, including the CEO, CTO, and Head of Engineering.
Download Zestful Pitch Deck Template
Slides 9: Addressing Key Requirements for Zestful Platform Growth
This slide presents an overview of the requirements to help the Zestful platform grow or, in simple words, how funds will be utilized.
These requirements include a sales team to reach out to every firm in the US, and a dedicated customer support department is required to ensure the smooth onboarding of new clients.
And a pool of experienced engineers to focus on enhancing the payment technology.
Download Zestful Pitch Deck Template
Slide 10: Addressing Future Initiatives by Zestful Platform
The Future Initiatives slide in a pitch deck is a snapshot of the company's plans for the future.
This slide usually contains a high-level overview of a few initiatives the company plans to pursue.
Download Zestful Pitch Deck Template
Wrapping Up
With Zestful Original Pitch Deck, you'll be able to create a one-of-a-kind presentation that will stand out from the crowd.
You can tell them your story in an authentic way and show off what makes you different without feeling like it's bragging. It is designed for entrepreneurs who are passionate about their business and want to make sure they get noticed by investors or customers.
