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There is no denying that cryptocurrency is the future of global finance.
2021 was an incredible year for crypto, with Bitcoin hitting all-time high multiple times.
The second most popular digital currency, Ethereum, has also recently achieved its all-time high.
The Biden administration is keen to regularize the cryptocurrency by defining new favorable norms.
Meanwhile, the interest in electronic currency has skyrocketed across the globe, covering entire Europe America, and even expanding to the Asian market.
Several industry experts believe that the year 2021 was a breakthrough for cryptocurrency, and the year 2022 would prove to be even more prolific.
Now is the Right Time to Setup a Crypto Exchange
Cryptocurrency trading is drawing the attention of individual investors and companies worldwide. Plus, the potential returns are proving to be much better than traditional financial investments.
It is anticipated that this trend will continue as the cryptocurrency industry evolves into an existing sphere that creates a lot of buzzes. All this is more than enough to support the massive growth of the crypto exchange, which was thriving in the past decade.
The top-rated crypto exchanges, such as Binance, have reported millions of dollars in revenue.
So, now is the time to capitalize on this upward trend by setting up a profitable cryptocurrency exchange.
How Do I Get Started?
There are primarily two options.
One is to develop a dedicated crypto exchange from scratch or invest in white-label software.
White Label Software
The white-label software is tried and tested to work as a crypto exchange.
The most significant advantage of opting for white-label software is that you don't have to deal with technical requirements & implementation. In addition, it is a more affordable option.
Build Your Software
Hiring a dedicated team to develop customized software is highly recommended if you want to stand out from the crowd of crypto exchanges out there.
The software developed from scratch could reflect the brand's unique identity and offer more advanced features to enhance the user experience.
Research the Market Competition
The crypto exchange market is red-hot and becoming fiercely competitive with each passing fiscal year.
Many new crypto exchanges are taking a plunge into this space and establishing themselves to be the best in the industry. It is a no-brainer to conduct comprehensive market research and dig in to garner as much information about your market rivals.
Figure out the factors that make you the best and what you can do to improve.
Provide tools and features such as real-time pricing and various cryptocurrencies to help people make a successful investment.
You could include a feature that becomes the Unique Value Proposition of crypto exchange.
Decide Operational Limits
Although cryptocurrency is gaining a dominant hold around the globe, there are still several countries that are in the process of embracing it or haven't shown any interest.
In most, there are laws & regulations related to the cryptocurrency exchange. Therefore, it is paramount to be well-aware of the rules in the geographic location where you will be operating.
It would be beneficial to contact a lawyer with expertise in crypto regulations. And they will ensure that specific requirements of the logical territory will be met.
Ensure that you regularly update your legal documents licenses and stay aware of evolving laws.
Marketing Plan
Developing a crypto exchange platform is merely the beginning; the next step is to devise a plan to promote your platform.
Investing in Google Ads and paid social media marketing could help you attract a broader audience base.
Also, you must not overlook the significant benefits of traditional marketing. Market the unique features and facilities to establish a hype around your crypto exchange.
How to Raise Funds?
Most entrepreneurs encounter an obstacle in raising funds to build a feature-rich cryptocurrency exchange like Binance or promote it.
Before binge-watching the Shark-Tank episode and preparing a list of potential investors, it is indispensable to walk through our well-crafted guide to create a powerful cryptocurrency business pitch deck to drive funds.
Click here to explore the world's largest collection of Pitch Decks!
So, Let's Scroll Down to Learn About It:-
Slide 1: The Cover Slide
Being the first slide, it needs to be attractive and relevant to the agenda of the investor deck.
In our pitch deck template's title slide, we have the image of Bitcoin on the right-hand side, while the aim of this presentation is "Cryptocurrency Business Pitch Deck" on the left-hand side. The company name is also there in the slide.
So, overall the cover slide needs to be impressive yet straightforward to kick start the presentation in style.
Download Cryptocurrency Exchange Pitch Deck
Slide 2: Table of Contents
Moving onto the second slide, we have the table of continents. It is a must-have table of contents slide right after the cover slide as it will make the audience in the room aware of the topics to be discussed throughout this funding elevator deck.
Typically, avoid adding too many details to this slide. The names of the topics are enough to make a robust table of contents slide.
Download Cryptocurrency Exchange Pitch Deck
Slide 3: About the Company
No investor deck is complete without the About The Company slide.
It serves as a formal means to introduce the company to prospective investors.
This slide provides various details, such as the Vision & Mission Statement of the Company, Year of Establishment, Headquarters, and Employees.
This slide is 100% editable, and you can update the information as per your cryptocurrency exchange business.
Download Cryptocurrency Exchange Pitch Deck
Slide 4: User Benefits
This slide aims to demonstrate the several user benefits of your product, such as cryptocurrency exchange, to your potential investors.
The perks can be classified in terms of Safety, Transaction Fees, Transparency, Customer Support, User Interface, and Choice.
Each perk is explained with bullet points to make a strong case for the product.
Download Cryptocurrency Exchange Pitch Deck
Slide 5: Competitive Landscape
Before an investor considers investing in your business, they probably want to access market competition, and you can make their job a lot easier through a comprehensive competitive landscape slide.
Using this slide, illustrate the features or factors that make your crypto exchange stand out in today's beck-throat competitive market. Never make the mistake of undermining your market rivals.
Show why you hold the edge. For instance, you offer a secure log-in, excellent customer support, a better user experience, and more.
The competitive landscape represented through the tabular is the most tried and tested approach.
Slide 6: Our Business Model
Including the business model in an investor presentation is crucial to explaining how your company operates to potential investors.
The business model provides information on the Revenue Stream, Cost Structure, Partnerships, Products, Customer Relationship, Key Activities, and Channels.
Download Cryptocurrency Exchange Pitch Deck
Slide 7: Go-To-Market Strategy
The Go-To-Market Strategy Slide highlights the strategies you have invested in to boost the user base.
The best market strategy in today's digital epoch is to go with different channels, such as Social Media, Paid Ads, Referral programs, Postings & Events, Direct Outreach, and more.
Slide 8: Future Initiatives
Through this slide, the company presents a roadmap of the future initiatives to the prospective investments.
The future initiatives include The Release of Version 2.0 of their mobile App between March-May 21, and the company will roll out the Payment System and Stacking Feature on Jan 22.
Download Cryptocurrency Exchange Pitch Deck
Slide 9: Financial Projections
The company's financial projections can make or break the investor deal. Therefore, be careful to provide real numbers backed by extensive research to support your claim during the presentation.
Use the graphical approach to make the financial projections slide as meaningful as possible.
Don't forget to include the Income Statement summary table in this slide.
You can also mention key takeaways at the bottom end of this slide, such as the company's Annual Turnover is more than $60 million.
Download Cryptocurrency Exchange Pitch Deck
Final Words
Is drafting a pitch deck not your cup of tea?
Contact SlideTeam as we have a panel of analysts with years of industry exposure, PPT specialists, and content curators ready to devise a well-documented, tailored investor presentation to help you translate your cryptocurrency exchange startup idea into reality.
We offer unlimited access to our expertly crafted #PowerPoint #templates.
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Our created pitch decks are an impressive amalgam of visually-gripping graphs, images, and statistics to articulate a brand story.
Download the free Cryptocurrency Exchange Pitch Deck PDF.
To book a FREE consultation with one of our experts, feel free to reach out to us at 408-659-417 or you can always Inbox your question at [email protected] - we promise you a quick response.
Click here to explore the world's largest collection of Pitch Decks!
