The Inside Story Behind The 'Rise' of The Flowtab App (Pitch Deck)

What is Flowtab App?

Flowtab is an App for ordering drinks at nightclubs, bars, and hospitality venues, launched by Mike Townsend and Kyle Hill in 2011 based in California, United States of America.

This App allow people to order their favorite brewer along with their drink preferences, and not to mention, without having to wait in line.

They can also make the payment online.

The Flow tab App is synched with the bar's POS (Point of Sale) terminal to efficiently process the order with no delays.

The Story Behind Developing the Flowtab App

Flowtab was first conceptualized as a solution to a problem that struck a chord with the future founder's Mike Townsend mind at 2:00 Am in Coloft — A Los Angeles Coworking space.

Via Giphy

It all started with observing how troublesome it is getting drinks at crowded bars. People often wait in lines for an hour to get a $10 drink, and once they finally do, it is nearly impossible to flag down a bartender to get another.

With this in mind, Townsend drafted the mockup of a bar & nightclub drink ordering App and termed it Appletini.

But, later, the name was changed to the Flow tab.

After tinkering with the concept for a few weeks, Townsend discovered that people didn't just want to pay for a drink ahead of time; they wanted to be able to pre-pay for a group.

Flowtab was born as an iPhone and Android app. However, the App is only one part of the concept. He soon discovered that he had to tie up with bars and nightclubs to expand the App's reach.

The idea behind Flowtab is simple; if bars buy into this concept, they can ensure that people will spend more money when they go out.

On the flip side, their guests won't have to worry about not getting their drink on time.

In a nutshell, Flowtab is a win-win for people and bars.

Flowtab's mission is to kill the line and ensure people have a great night when they go out.

The Success of the Flowtab App

The Flow tab application released on the iPhone and Android Market in 2011 quickly rose to become one of the most popular applications with a user base of 5,000.

This App has been successful due to its ease of use and the fact that it is free.

It allows users to pay their drinks bill without waiting for the bill or worrying about carrying cash or a credit card.

Flowtab has gained dominant ground in San Francisco, with over 500 users in the first few weeks.

It has partnered with many bars in the area, including Gordon Biersch, Madrone Art Bar, and The 500 Club branches.

The App enabled bars and nightclubs to increase their revenue and has helped them cut down on wait times.

Flowtab partnered with a company called Boxed.com, which is a startup from the Y-Combinator incubator program. Boxed delivers groceries to customers, and Flowtab will now allow Boxed customers to pay for their groceries from within the App.

Flowtab is an excellent example of how technology can solve problems and benefit everyone involved.

Funding History of Flowtab App

Having an App idea but translating it into reality requires funds to hire a dedicated development team and promote the App to expand the user base.

This is where Flowtab's founder has tasted great success as they were able to convince the angel investors & venture capitalists to support the App development financially.

Their last funding round was on 15th August 2012, and they were successful in acquiring funds amounting to $50K.

Now, You Wonder What Helped Townsend and His Team Obtain Investors' Financial Backing?...

The answer is straightforward, a robust pitch deck with research-backed statistics & numbers along with visually-interpreting images & graphs.

Teardown of Flowtab App Pitch Deck

A great pitch deck is like your favorite book. You love it, you can't put it down, and you're sad when it's over.

On the other hand, a good pitch deck is like an okay book; it's fine, but some parts make you want to doze off.

Flowtab pitch deck falls under the first category. The messaging in the Flow tab pitch deck spells out the problem, the solution, the team, and what they expect from investors.

It shows a clear vision for becoming a significant market player and resulting in a considerable return on its investment.

To Know Further, Let's Scroll Down to Learn About the Key Slides Included:-

Slide 1: The Cover Slide

Flowtab pitch deck has a decent opening slide that features an image that showcases people brainstorming the App idea.

The agenda of the presentation "Flowtab Investor Funding Elevator Pitch Deck" is highlighted in bold.

There is also a motivational quote on the slide that will engage the investor audience.

The logo on the top-right corner is not distracting.

The company address and contact information are mentioned at the bottom in case the prospective investors wish to reach out to discuss the investment prospect further.

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Slide 2: About the Flowtab Company

Flowtab's About Slide introduces the App with a crisp and straightforward one-liner.

The high-resolution image reflects the concept of the Flow tab App.

The overall design of this slide is uncluttered to ensure that whatever information is easy to read and remember.

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Slide 3: The Major Problems Faced by Customers

This slide briefly describes what problem(s) the Flowtab App is solving for the various customer segments.

Flowtab has three user segments.

One is the Customers, and issues they face include "Waiting For Service" and "Forgotten Bar Tabs."

Second is the Bartenders and the troubles they have to deal with. It comprises "POS Headaches" and "Cash, Credits & Receipts."

And last but the least, Owners have to encounter problems such as "Credit Card Processing Fees."

The high-grade images demonstrate the whole idea of using the Flowtab App.

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Slide 4: Our Solution

The solution slide should be concise and compelling enough to make the reader take some action, and this is what you will find in Flowtab's pitch deck.

Flowtab works on the mantra Order, Pay, and Pickup. To further explain this mantra, they put forth valid bullet points.

These include "Order From Any Location," There Will Be No Cash Cards or Open Tabs," and" Targeting Drink Promotion and Upselling."

The slide also has two images one is of the Smartphone, and either is of the Tablet showcasing how the App Flowtab works.

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Slide 5: Our Business Model

Flowtab's business model slide describes the rationale of how an organization creates, delivers, and captures value.

One pie graph demonstrates the various sales channels for the Flowtab App and their percentage contribution.

For instance, T.V., Radio, Print & Billboard leading with 42% and Wholesalers & Retailers are second with 38%. Flowtab also put forth how they are utilizing revenue for different target markets.

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Slide 6: The Competitive Landscape

Flowtab has an exciting narrative with data-driven content to illustrate that they are best positioned in the market.

Flowtab App is compared with its four other competitors in terms of features, and this slide highlights how Flowtab stands out in the crowd.

As a piece of advice, describe how your business stacks up against the competition, rather than dismissing any competitors in the market.

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Wrapping Up

We hope you've found this article informative and interesting. If it has, you can sign-up for our membership for $49.99 to download Flowtab's presentation and have access to a total of ten presentations.

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