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Customer Reviews
You must have seen several social media Ads of MasterClass, especially the one featuring Gordon Ramsay — A Renowned British Chef — on YouTube.
It is captivating like a Hollywood blockbuster trailer, and the video has over 21,030,207 Million Views.
In case you haven’t seen the Ad, here’s the video.
Before We Go Any Further, It is Imperative to Know What Masterclass Is?
Launched by an MBA student of Stanford University, David Rogier, MasterClass is a leading American online education subscription platform where learners from diverse fields have access to pre-recorded lectures & study materials devised by industry experts.
The MasterClass comprises a wide variety of classes, spanning from writing, cooking to sports.
Recently, the company has expanded into video game design, politics, and economics.
The tutors also hold live classes for a better understanding of the topic.
The courses on MasterClass are available for annual subscription.
In 2020 and then in 2021, MasterClass bagged two awards from Webby Awards, further strengthening its global brand identity.
How Was The Idea of MasterClass Sown?
In 2015, MasterClass was unveiled by David Rogier along with Aaron Rasmussen.
The entrepreneurial journey of David began pretty early in his life, at the age of 13, when he developed a search engine and sold it for a high profit.
David had the opportunity to garner entrepreneur experience from taking several executive roles before landing at Stanford University. When he came across his fellow-mate and co-founder of MasterClass, Aaron Rasmussen, they both explored various business possibilities as they became close friends.
Coming to the central idea of MasterClass. According to David, her grandmother is responsible for it.
How?...
Her grandmother was in Poland, Krakow, when she was only 16. One summer, David’s grandmother and mother went away on vacation while the father stayed back for work. Unfortunately, the Nazi forces attacked Poland, and their father was killed.
After the entire episode, David’s grandmother and her mother moved to NYC, where grandmother worked as factor labor.
To achieve better standards of life, like an average New Yorker, she decided to enroll in a medical school.
However, all her college applications were rejected. After that, she decided to give the Deans of Admissions a call to enquire why her applications had not been rejected.
Several Deans Hung Up Their Call, and One of Them Said:
You Have Three Strikes Against You. You Are a Woman. You’re a Foreigner. and You’re Jewish.
But, she didn’t hold back; she kept trying until she became a successful doctor. All this story was narrated to David at a young age by her grandmother.
She Said To David:
David, I’m Trying to Tell You That Education is the Only Thing That Someone Can’t Take Away From You.
With Grandmother’s story as an inspiration, David launched the MasterClass platform with the motto- “Everyone Should Have Access to Genius.”
The Journey of MasterClass
Success wasn’t easy for MasterClass, as the market competition was neck-throat fierce, with dominant players such as Udacity and Coursera having a solid user base.
So, David knew to stand out in the crowd, and he had to make MasterClass a unique concept in the online education industry. Otherwise, the road to survival was next to zero.
The unique value proposition of MasterClass, unlike Udacity and other education portals, was that MasterClass empowered each student to create their course.
What’s terrific is Serena Williams teaching how to play tennis, Hans Zimmer educating on music composition, and so much more.
MasterClass- Funding and Investor Details
MasterClass has raised $461.4M over TEN funding rounds, and the latest funding round was on 1st July 2021.
The MasterClass is funded by 40 investors, with Empede Capital and Cosmic Venture Partners being their most recent investors.
In the next segment, we will be sharing the MasterClass pitch deck.
Reviewing MasterClass’s Original Pitch Deck
Here is the audience-captivating investor deck. The pitch deck targets its potential investors with behavioral, geographic, psychographic, and demographic information.
MasterClass’s investor deck features an impression solution slide and crucial slides such as competition, team, and financials.
To know further, let’s have a rundown of the essential slides.
Click here to explore the world's largest collection of Pitch Decks!
Slide 1: The Cover Slide
The title slide of MasterClass is elegant, right from the high-quality image that relates to the education theme to the agenda of the presentation in bold “MasterClass Investor Funding Elevator Pitch Deck.”
The MasterClass logo is added in a highly-visible font on the right top-end.
Slide 2: The Table of Contents
The Table of Contents for the MasterClass pitch deck has a straightforward design with the topics mentioned as a listicle.
The image on the left-hand side is engaging for the potential audience.
Slide 3: About the Company
The slide is dedicated to introducing the company to the audience with a powerful Vision and Mission Statement.
The other details are also provided in this slide; when was the company founded? How many members does MasterClass have? And other fundamental information.
MasterClass’s about slide also put forth the area of expertise, such as Data Analytics, Analytics, and Web Development.
Slide 4: Major Problems Faced by Customers
This is the problem statement slide that most investors pay great heed to when deciding on whether to decide whether to invest or not.
The slide is divided into three key halves.
One is for the “Want.”
The second is for “Fears,” and the third is “Needs.”
For instance, the “Want” includes Career Development Platform Providing Customized Learning.
The Fears of Skill Gap, Lack of Support, etc. And finally, the “Needs” could be Quality Experts.
Slide 5: Target Market
The MasterClass’s Target Market slide segregates their market in terms of “Geographic,” “Psychographic,” “Behavioral,” and finally, “Demographic.”
For each target market, MasterClass provides vital details.
For example, their target audience is in the age group 17-45 when it comes to demographics, and the interests of their audience include blog reading, watches, and nutrition videos.
Slide 6: Solution Offered by the Company
The slide uses three key parameters — Benefits, Features, and Experience — to demonstrate the viability of their solution.
Slide 7: Addressing the Marketing and Sales Strategy
Yes, in the previous slide, MasterClass has exhibited that its product offers value.
But, the million-dollar question is how would they take to the prospective users? All this is explained through this dedicated slide.
To improve MasterClass’s visibility, drive leads, make sales, and improve the bottom line, the company invests considerable time in Paid Social Media, PPC Strategy, and SEO.
Under SEO, the company will create a well-vised campaign to boost organic searches.
Whereas, in the case of PPC Strategy, the company will invest in most keywords the users will type to search-related solutions.
Slide 8: Our Competition
The competition slide is something an entrepreneur cannot overlook in their pitch deck
.
This slide serves as an opportunity to showcase your superiority in the market while being honest.
The format of MasterClass’s competition slide can be edited and used when pitching your startup idea.
Slide 9: Financial Projections
Finally, we have the financial projections slide.
The slide has two graphs to illustrate the company’s growing Revenue, Profitability, Cumulative Cash Flow, and Cash Flow for the past five years.
This slide makes a strong investment case that investors can easily trust.
What’s The Present Scenario of MasterClass
Recently, in May 2020, MasterClass raised $100 million to gain more celebrity content.
Overall, MasterClass is on the right track of growth trajectory.
As per the latest report, $800 million is the present valuation of MasterClass.
The company is investing heavily in its marketing strategies to expand its reach on the global front.
SlideTeam- We Help Startups Succeed
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You can also download the original MasterClass investor deck and edit it to pitch your idea with confidence.
To have a FREE demo for this product, reach us at 408-659-4170 or Inbox your query at [email protected].
Download the free MasterClass Pitch Deck PDF.
Click here to explore the world's largest collection of Pitch Decks!
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