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In today’s hyper-globalized world, international expansion is the norm rather than an exception. Growth-oriented companies, over time, aim beyond their national boundaries to generate more revenue, gain capital sources, diversify, reduce costs, and acquire world-class talent.
Thanks to advances in digital technology and the rise of e-commerce, it has become more feasible for businesses, both big and small, to tap into global markets, and aim for long-term success.
Profitable business expansion, however, requires planning and direction. This is where an international expansion strategy comes into play. Even leading businesses fail to expand without an effective global expansion strategy.
For instance, Starbucks failed in its foray into the Australian market, as it ignored and underestimated the locals’ attachment to their own tastes. The company incurred a loss of $143 million and had to close 70% of its stores.
The lesson: Businesses must adopt robust strategies that consider local culture and customs before executing any kind of expansion. Over-reliance on instincts and lack of planning can result in delays, extra costs, wasted resources, and business failure.
If you are in a position to lead your company through global expansion, SlideTeam presents a complete deck that can assist you in developing and presenting a well-thought-out strategy in four steps.
Senior management can use this PowerPoint presentation to see the contours of a tactical international expansion plan. This information is bound to impress them with its likely impact. Let’s begin with the concept and their respective templates and slides.
Creating an International Expansion Strategy
An international expansion strategy is a formal, multi-level plan that a company uses to enter an overseas market, establish a growing presence, and earn more profits. It makes growth more structured and sustainable. A well-designed growth strategy mitigates expansion risk and encourages efficient use of resources, timelines, and capital for global expansion.
Slide 1: Title Page
Begin your PowerPoint slideshow with this cover slide that gives an idea of the theme used throughout the presentation. It ensures uniformity in design and keeps your audience engaged. Download it now!
Slide 2: Table of Contents
Include this PPT slide for a table of contents outlining steps and things to consider as part of your international business expansion strategy. This slide will assist you in creating a strategic framework and getting your audience ready for what is ahead. It's a must-have document to generate curiosity.
Slide 3: International Business Expansion Strategy Steps
Before getting into specifics, it's critical to highlight major phases. This PPT layout will inform your viewers in advance if the steps are relevant.
It’s time to go through each of the four steps of the International Expansion Strategy in detail. We have added various slides to illustrate how each step works.
Step 1: Target Market Research and Prioritization
The first step of creating a tactical strategy is to conduct a target market research and analysis and set your priorities based on what it shows. This step is crucial to understanding how to reach the right audience with the right pitch.
Slide 1: Target Market Size
To conduct target market research, you must first have an idea of the size of the market. Once you've gathered the information, display the market size in a simple way, using this attractive design. This PPT provides an overview of market size and prospects.
Slide 2: Target Market Size and Growth Rate
The next step is to check if the market is growing or not and find out the rate of growth. Use this slide to represent this information through a bar graph. Once you download it in a PPT file, you can edit the numbers, and the graph will adjust the bars according to it. Download this handy slide now!
Slide 3: Overall Market Outlook
You must also consider having a look at the overall market growth rate and outlook. This slide shows trends in mature markets, big emerging markets, and fast-growth emerging markets. Grab this PPT graphic to showcase your study on market outlook.
Slide 4: Target Market Profile
Understanding the customer is a business aspect you can't ignore at any cost. You must understand the profile of consumers, their needs, buying behavior, and what you want them to think/feel/do. This PPT design covers these essential aspects of the target market profile and helps you present these in a tabular format.
Slide 5: Market Adoption Curve
Define the kind of customers who would benefit from your product or service as early adopters, early majority, late majority, or laggards. This market adoption curve can help you tailor your marketing efforts to each adoption group. This slide is ideal for segmenting the customer types. Get it now!
Slide 6: Market Research PESTLE Analysis
This slide displays the PESTLE analysis which shows, how favorable are the political, economic, sociological, technological, legal, and environmental factors for your business in the international market. Use this template to outline key external factors that can influence your strategic planning.
Slide 7: Porter’s Five Forces Analysis
Use this Porter’s five forces analysis template to describe the competitive environment of your business. You can use it to create a strategy to increase your staying power. You will also understand if your products/services can survive in the new market.
Step 2: Go-to-Market Model Research
Once you finish target market research and analysis, the go-to-market model for international expansion is next. This plan helps you define ideal customers, coordinate your messaging, and position your product for launch. Download this design and take your presentation to the next phase of the expansion strategy.
Slide 1: Value Proposition Analysis
The value proposition highlights why a customer should buy a product or service from that particular business. Use this value proposition template to explain how your product fulfills a need; communicate the specifics of its added benefit, and state the reason why it's better than similar products in the market. Get it now!
Slide 2: Value Proposition Analysis
This value proposition template allows you to mention the dimensions of your value offering and their rank from a customer’s point of view. It includes elements such as product quality, packaging, ease of use, price, effectiveness, etc. It allows you to evaluate your product vis-à-vis competition. Get it now!
Slide 3: Value Proposition Matrix
A matrix can be used to identify your product’s value to the customer and the competitive advantage the company has in offering that product. Use this value proposition matrix template to identify areas for improvement and create a strategy on that basis. Grab it now.
Slide 4: Go-to-Market Analysis
Use this go-to-market analysis template to understand the distribution, sales, servicing, pricing, and channels in the new market locations.
Slide 5: Functional Requirements
The final element of the second step is to evaluate the functional requirements of your business before entering the international market. Using this slide will show what your company's present condition is and what are the changes needed to implement growth. It also identifies potential hazards that come with the global expansion of your firm. Get it now!
Step 3: Analysis and Prioritization
Now that you are done with go-to-market analysis, the third step is analysis and prioritization. Here, you start narrowing down and finalizing expansion geographies. Score each location on the basis of your funding and resources, and according to the scope of the target market and go-to-market analysis. Use this slide to introduce your third step towards designing a workable strategy.
Slide 1: Score Potential Target Geos
This slide includes a matrix to score each new potential location on the criteria of market opportunity, target customer, investment, risk, and legal aspects. In this PPT structure, you can analyze five different locations in one space. Grab this slide today for an effortless evaluation.
Slide 2: Focus Markets
After the scoring and ranking for potential locations are done, it’s time to focus on the markets with the best result. You can use slides to pinpoint the most preferred potential market on the map. Get it now!
Slide 3: Expansion goals
Create your expansion goals after prioritizing your geographics. You can use this PowerPoint slide to describe your current worldwide sales and your target market. It's a pretty appealing design to depict objectives.
Slide 6: Expansion Timeline
Structure your expansion timeline with the help of this clutter-free PowerPoint graphic. It lets you define the timeline for five years. It will help you ensure that you enter the international market gradually without missing any crucial steps in between. Get it today!
Step 4: Developing and Executing Expansion Plan
After you have completed the market analysis and have decided your priorities, it's time for the final step, i.e. developing and executing the expansion. At this stage, you have to create a robust strategy to enter and capture the markets. It requires the mobilization of resources and the identification of partners. Introduce the fourth step of the international expansion strategy with the help of this stunning slide.
Slide 1: Product Strategy
This framework helps you determine the product strategy and includes factors such as product description, features, benefits, economies, and budget. Use this PPT slide to plan for a successful launch. Download now!
Slide 2: Marketing Strategy
This is a marketing strategy template that helps you represent the plan in a tabular format. It covers specifications for owned, earned, and paid channels for market outreach. Budget allocation and matrices are also included. Use this design to implement your marketing plan with flair.
Slide 3: Sales Strategy Pipeline
This PPT graphic includes the sales strategy template, which plots out activities in the pipeline, such as campaigns to generate traffic, visitors, trials, and closed transactions. This slide is a must-have for an in-depth look at your sales approach.
Slide 4: Sales Strategy Goals
Use this well-structured PowerPoint template to spell out your objectives for locations. It compares the previous year's goals with the current year's outcomes and calculates the percentage change. Get it right now!
Slide 5: Sales Strategy Initiatives & Budget
This slide is appropriate for displaying initiatives and budgets and boosting sales. It includes a variety of sales promotion ideas, such as telemarketing, internet advertising, trade exhibitions, and canvassing. It also aids in the allocation of expenditure for each sales campaign. Now is the time to get it!
Slide 6: Local Partner Selection
It is important to choose local partners to get and maintain your hold on the international market. Hence, this is a must-have slide to decide the criteria for the selection of the local partner. This slide can help you analyze and evaluate the seven potential partners at the same time. Use this design to select the best local partners for your business.
Slide 7: Geographic Expansion Plan Summary
After you've described your four stages for creating a strategy, it's time for the summary. This lovely PPT slide can be used to highlight the key takeaways from your presentation. This instructive paper explains what an overseas expansion entails.
Slide 9: Thank you Slide
Now that you have gracefully described your international business expansion strategy, and the key takeaways are shared, you can end the presentation by thanking your audience for being supportive.
The road to the global expansion of business is full of twists and turns. With an accessible strategy, growth becomes more planned and sustainable. Therefore, plans should be framed properly to make the business more capable. This helps with expansion risk mitigation, efficient usage of resources, timelines, and finances.
Now that you know how to create a foolproof expansion strategy, why not put this knowledge into practice. Download this presentation now and begin your planning on ‘How to dominate international markets. You can customize the colors, theme, text, and font style as per need.
Contact our design services team here if you want to create a customized PowerPoint presentation for your business.
P.S: If you are looking for business growth strategies for the post-covid era, here’s a handy guide replete with stunning templates.
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