An Insightful Presentation To Drive Organic Business Growth in 2021

What is Organic Growth in Business?

Organic growth is a method of business expansion using internal investment — finances brought up through sales — and a complex blend of resources, expertise, marketing, relationships & capabilities.

The marketing activities that drive organic growth are both sustainable & cost-effective compared to inorganic growth strategies.

Think of organic business growth similar to compounding investments that secure long-term results.

The organic growth strategies are elusive & counterintuitive.

Organic Vs. Inorganic Growth

Comparison	Organic Growth	Inorganic Growth
Advantages	It allows the business owner to maintain the current management style, ethics, and culture. Business grows at a manageable, steady pace. Less disruptive changes. Minimal risks as the expansion are backed by profits from sales. Internal growth is easy to manage.	When two businesses merge, the company's market share & assets increase. The company may benefit from the skills and expertise of the new staff. Growth is significant compared to the organic business approach.
Disadvantages	Market size remains unaffected by organic growth. It can take a long time for a business to grow organically.	Additional management may be required. Acquisitions contribute to large upfront costs. Inorganic growth may present substantial risk and additional debt.
Overall Verdict	Organic growth happens when the business is successful.	Inorganic growth happens when the business merges (or acquires) with another company.

At SlideTeam, our panel of qualified research analysts and creative PPT designers have studied & devised a practical presentation on organic growth. We addressed the assorted aspects of organic growth to mentor your business to propel naturally.

Whether you are the CEO or a senior executive in the company given the task to draft a comprehensive presentation on how your company can attain organic growth, scroll down and check out our slide deck presentation.

In this article, we will underline the crucial slides in this 100% editable template, which contains fifty-nine slides.

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Slide 1: Present State of the Firm

Well-before entertaining the thought of growing organically, the senior administration must be well-aware of the present-day state of the firm.

Only if the revenue numbers are rising in recent years, the company may consider organic growth.

We depict this same through this slide that the firm growth has been commendable in the last three years, along with net profits & net margin — also climbing in the right direction.

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Slide 2: Firm’s Market Share

At its essence, market share is the percentage of the market possessed by a particular company within a specific industry.

In simple words, the company's sales concerning total industry sales. Let's take an example, the industry market capacity is one hundred toothpaste, and a particular company sells sixty pieces of toothpaste. So, this means the company's market share is sixty percent. The formula for market share equates to a company's sales divided by total industry sales.

Coming to this slide, the firm's market share is 15% defined through a visually appealing pie graph. A note section on the right corner explains the market share graph's key takeaways to avoid any confusion.

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Slide 3: Business Priorities Crucial for Organic Growth

Organic growth is not an overnight affair, and it takes months of planning and execution to attain growth organically. In this slide, we display the priorities for different factors in tabular form.

We define the priorities with the help of the number of dots, with one dot meaning least priority and nine dots suggest the factor is of paramount importance. The factor of least priority is “Grow Sales,” and the highest priority factor is “Reduce Expenses & Increase Sales.” What action needs to be taken for each factor is also mentioned to guide your firm to plan a long-term strategy.

Each factor in the priority list has to be evaluated and enforced at its core to lay down a robust foundation of organic growth.

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Slide 4 : Selecting Suitable Organic Growth Profiles

As said earlier, organic growth is derived from internal resources, and the company can either opt for a single or multi-dimensional profile. The three organic growth profiles are:-

Investor

Investing in existing products/services along with commercial activities.

Performer

Performing well on the core capabilities, such as sales, marketing, and pricing.

Creator

Creating new products/services and taking advantage of company revenue gains to expand its operation.

We mention the strategy for each organic profile in the table. The company has to invest time and resources to decide which is the right organic profile to proceed with or opt for a combination.

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Slide 5: Market Penetration

The most preferred and least risky approach for driving organic growth is selling more existing products/services. And, what would be strategies to accomplish this goal? “Targeting the Market Share of Your Market, Rivals,” “Increasing Brand Loyalty,” and “To Increase Product Consumption.”

For each strategy, we define the actions to be taken. For instance, “To Increase Product Consumption,” the prices have to be reduced & promotional offers.

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Slide 6: Market Campaigns to Accelerate Sales

The agenda of this slide is to shed light on the various marketing campaigns being invested by the firm to bring more sales and boost the bottom line.

The Goal, Marketing Initiatives, Target Audience, Duration, and Estimated Costs are all conveyed through a well-structured table.

For example, the Goal of the campaign is to increase market share by customer gain. The Market Initiatives include social media, webinars, etc. The Target Audience would be customers already using your company’s other offerings. The Duration includes June-July devoted to campaign preparation, and so on. And, coming to Estimate Costs, it would be around $20,000.

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Slide 7: Altering Existing Products Price To Boost Sales

“The Moment You Make a Mistake in Pricing, You’re Eating Into Your Reputation or Your Profits.” said Katharine Paine — the founder and CEO of KDPaine & Partners

To boost sales, your company has to take a significant initiative, and that initiative could be to lower the product's price — only those that your team and customers feel are overpriced. Doing so increases the odds of scaling up sales of these products. However, your marketing team first has to put in a lot of effort to narrow down such products. Once done, a table will be drafted, as shown in this slide, to explain the entire strategy.

The table has five columns, first is the "Price Per Unit," "Over List Price," the third column is for the "Revised Price," and followed by the "Reason for Proposed Change," and "Forecasted Growth in the" last column.

We have added dummy data in the table for your reference. Edit and add numbers provided by your marketing department.

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Slide 8: Introducing New Products

Another way to increase sales revenue to fuel organic business expansion is by introducing new products/services in the market to explore new opportunities.

The slide presents the complete information on the new products already being launched recently and the promotional activity.

The slide also gives a holistic description of each product to put forth the gist for your audience.

The new product details are explained in tabular form. The first column is the product launch date, and other columns are ticking boxes that tell where the particular activity has been done, such as a press release, ads & promotion, and more.

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Slide 9: New Product Sales Forecasting

What fruits your company expects to gain from launching new products in the market is the motive of this slide.

The slide provides information about the expected sales of new products over the next few years.

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Slide 10: Entering New Geographies

Planning & strategically implementing a growth strategy to enter new geographies will not improve the company's bottom but also help your business survive the tough times — it could give a considerable competitive edge.

Through the world map, the new geographies the company will dive into are defined as Italy, Japan, the Middle East, Europe, etc.

There is a note section on the slide to highlight any crucial details, such as the company will set up sixty-nine new stores over the next five years.

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Slide 11: Selling Through New Channels

Adding new channels such as online shops, drug stores, beauty chain stores, and more could be a powerful way to promote your existing/new products to a vast audience base.

By doing so, your revenue will proliferate, increase in cash flow, and ultimately translate into organic growth.

The table in this slide divided channels into two segments, one is the online mode, and the other is the offline mode.

The online mode includes department stores, supermarkets, drugstores, etc.

The offline mode encapsulates online shops and eCommerce websites.

For each product, we mention whether the company is selling through that same channel or not.

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Slide 12: Product Repackaging to Serve New Customer Segments

Product packaging could be the main reason that the particular product is selling at a modest pace. For instance, you are a cosmetic brand manufacturing hair fall prevention shampoo in bottles, but the demand of your target market is small sachets.

So, this slide presents an overview of how the company is tweaking its packaging strategy to open new possibilities for each product.

And, this slide provides details of each product’s existing and new available packaging designs.

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Slide 13: Talent Requirement in Future

As your company is figuring out new ways to increase sales and revenue growth to support the company’s organic growth plans, getting onboard new talents is necessary.

This slide has a simple table that defines each department's present strength and the target employee strength.

For example, the marketing department currently has fifty employees, and the target is to increase it to fifty-five. So, five new marketers have to be hired.

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Slide 14: Skill Level Analysis For Each Employee

First, each department will conduct an internal skill analysis. The objective is to determine the need for upskilling the present workforce to improve employee efficiency & productivity.

The table of this slide is divided into parts, one is for employees, and the other is the skills required.

The skill level analysis for each employee is presented, in which skill they need more improvement, less improvement, and improvement required.

For example, employee one needs to improve customer orientation skills and less technical skills, data analysis basics, role modeling, and effective communication.

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Slide 15: Skills Level Analysis By Department

The slide table highlights the number of employees in each department that require upskilling and what skill.

For example, in the marketing department, ten employees need training for leadership skills, while seven employees in the sales team.

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Slide 16: Workforce Upskilling Plan

Once you have analyzed the current pool of talents, the next challenge is to formulate a workforce upskilling plan.

The slide provides a glimpse of different beneficiaries — senior officials & managers, clerks, etc. — nature of learning — in-house and external training — external training cost, and finally, count — number of males and females.

For example, the senior officials & managers will receive external training provided by external industry experts. The cost of training would be $750 per hour for each employee, and the count includes twelve males and eight females.

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Slide 17: Impact on Firm Growth

The slide depicts the impact of organic growth in terms of market share and customer bases through graphs.

The pie graph sheds light on the increased market share.

The bar graph illustrates the growth of the customer base (in millions) over the years.

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Slide 18: Impact of Workforce Skills

Did your investment in your current pool of talents pay off?

The slide will exhibit the impact of workforce upskilling through the "Sales Achievement Rate," which has increased from 60% to 83%, as mentioned in this slide.

The other aspect which has shown improvement because of workforce upskilling is "Employee Productivity Rate."

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Slide 19: Financial Projections

The last slide is reserved for financial projections. The projections are predetermined for the next few years.

The projections are a means to envision the improvements in different growth parameters such as target market, users, revenue, market penetration, and more.

Let’s Put the Lid On

There are no shortcuts to achieving organic growth, but you can go a long way in expanding your company organically with persistence and an intelligent thought process.

Devising organic growth strategies is baffling. Planning takes hours of internal discussion, and this 100% editable slide deck will save you and your team precious time and speed up the organic growth process.

To download this organic growth PowerPoint presentation slide deck for FREE, enroll for our membership starting at just $49.99.

We can also design a tailored presentation for you, connect with one of our designers to talk about your requirements.