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Marketing can seem fickle. Sometimes, you do everything right and still end up unhappy with the results. Other times, people dunk themselves in cold water, and it raises millions of dollars for ALS research. There is no exact science to going viral, which makes marketing look like a game of chance, which it isn’t. There […]

"The best salespeople are not salespeople at all. They are problem solvers, life improvers, and solution providers."   In a world driven by connections and relationships, the art of selling goes beyond the traditional pitch—it's about understanding needs, overcoming challenges, and creating value. Yet, even the most skilled sales professionals can find themselves bogged down […]

"Planning without action is futile, action without planning is fatal."    This statement encapsulates the essence of effective project management, where the delicate dance between strategic planning and decisive execution determines the success of any endeavor. In project management, finding the perfect equilibrium is the key to unlocking efficiency.   Consider IBM, a global giant […]

Imagine you are armed with the insights that will help you shape business processes, functions, tasks, and more. Your decisions are fueled not by guesses but by a profound understanding of the trends shaping your domain. We're here to help you turn this thought into reality. Welcome to a new era of informed decision-making, powered […]

The saying it costs money to make money holds eternally true and no business can hope for longevity, without spending money and maintaining an expense dashboard. Companies aim for profit, but they encounter expenses necessary for survival. Operating a business involves having a dedicated team, influential leaders, business know-how, and, most importantly, a steady flow […]

With the pace and definition of work changing rapidly due to the influx of technology, employees must be more contemporary as they submit weekly reports. At varied times, employees might have to be on multiple tasks, and showcasing to their superiors how to tackle contradictory pulls and pressures is also vital. All of this and […]

"Good marketing makes the company look smart. Great marketing makes the customer feel smart."   In the world of digital communication, where every inbox is flooded with messages vying for attention, the essence of great marketing lies not just in the brilliance of the company but in the empowerment of the customer. It's about creating […]

“Information is the resolution of uncertainty,” said Claude Shannon, American engineer considered the father of information theory.    This quote from him puts the focus on what is good and relevant information. Relevant information is crucial for decision-making and effective operation at any business level. Proper implementation of accurate information can improve, manifold, the efficiency […]

The universal trait common to us is that we want to be heard and acknowledged with sincere attention and grace. This desire is amplified a million times when we are customers and have paid for a product or service. Hence, businesses of any size have to offer a customer service strategy that is mindful of […]

"Social media is just a buzzword until you come up with a plan" by Felicia Lin - Social Media Strategies   The potential of social media can only be harvested if you are smart enough to take advantage of its analytics. As a result, it has become quintessential for brands to extract unseen and unknown […]