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When a company expands, there are several ways it can organize its current and future branches. This is needed for better management and to foster trust and loyalty across their portfolio. Let’s dig in for a moment on the structure and organization of a company's brands within its portfolio:
- Monolithic Brand Architecture: All products and services are marketed under a single banner with no distinct sub-brands.
E.g., Google, Apple, IKEA, Virgin Group, etc.
- Endorsed Brand Architecture: The parent brand lends its name to its sub-brands, products, and services. This provides credibility to the sub-brands.
E.g., Nestlé, The Walt Disney Company, Unilever, The Coca-Cola Company, etc.
- House of Brands: The sub-brands have their own distinct identity and target a specific demographic.
E.g., Procter & Gamble (P&G).
- Hybrid Brand Architecture: This is a varying combination of the previous three structures, which delivers better flexibility and adaptability to the parent company.
E.g., Marriott International, General Electric (GE), Volkswagen Group, etc.
Companies today aren’t business as much as they are a lifestyle. Learn and execute your own branding flavor with our templates with a click on this blog.
Given the importance of the brand architecture you choose, it is critical that it is communicated well to all stakeholders. This translates to better and sustained implementation. An engaging and immersive presentation will do the work for you!
Enterprise Structure PPT Decks
SlideTeam presents the 10 best Brand Architecture Templates. These curated presentations have slides that are content-ready and 100% editable.
No more spending hours on research and struggling with new design tools in Microsoft PowerPoint. Just download the template you love, edit it with your own details, and voila, you are ready for the next meeting!
Lay out your brand strategy in proper detail in the form of a playbook with our pre-made ready to download PPT Templates here!
Let’s look at these ready-made PPT Presets and find the one that suits your needs!
Template 1: Pros and Cons of House of Brands Architecture Multiple Brands Launch Strategy in Target
We touched on the benefits of brand architecture in the introduction but this PPT Slide presents a comprehensive pros and cons list. With a visually appealing left-right symmetry, the pros and cons are listed on the left and right side. The pros include targeting a broader audience, risk mitigation, more room to take risks, and a limited negative image for the whole brand. The cons include being a tedious process, increased marketing expenses, sub-brand isolation, and risks for consumer confusion. You can change, add, or subtract from the list at any moment.
Template 2: Pros And Cons of Endorsed Brand Architecture Marketing Strategy to Promote Multiple
A similar template with more details and a new layout. Use this PPT Preset to provide further information on the pros and cons of a specific brand architecture, the Endorsed brand. With greater space, you are able to neatly present a greater density of data, depending on your audience. The two categories are visually balanced in the slide. Gran it from the link below.
Template 3: Brand Pyramid Architecture PPT Diagrams
This PowerPoint Slide delivers the components that make up a brand’s architecture in the form of a brand pyramid. At the base are the product attributes, a more tangible element. Going up, we come across the emotional and higher-order benefits of the brand/products/ services. At the top is the information on the elements that give the brand a unique character that consumers can relate to. Grab this slide to showcase the makeup of the brand with an immersive 3D pyramid.
Template 4: Brand Portfolio Strategy and Brand Architecture Branding CD V
This 61-slide PPT Deck presents a comprehensive strategy to begin branching out. It divides the information into four sections: Brand portfolio, brand portfolio strategy, brand architecture, and case studies.
- The brand portfolio outlines the benefits, structure, and role of the sub-brands.
- The strategy presents an actionable plan to expand. Beginning with the need for the strategy, we look at the 3Cs, guiding principles, stages, checklists, and more.
- The architecture showcases how the parent brand and sub-brands connect to each other.
- The case study uses the Coca Cola company. It presents the brand’s revenue contribution analysis, tier-three system, and strategy.
Get this template now.
Template 5: Brand Architecture PowerPoint Template Bundles CRP
With a quaint blue-yellow color theme, this PPT Deck delivers the brand architecture model for stakeholders who are new to the concept. Its 32-slide size promises a detailed presentation. Each slide focuses on a particular topic including the guidelines, the different types of models, best practices, challenges & solutions, real case studies and examples, comparative analysis, and much more. Download this deck now from the link below.
Template 6: Pros And Cons of House of Brands Architecture Launch Multiple Brands to Capture Market Share
With stakeholders, it’s all about the art of persuasion. Use this PPT Slide to present a bold showcase of the pros and cons of the brand architecture model. The layout is neat and visually appealing to keep the audience’s attention. Get this template right away!
Template 7: Pros And Cons of Hybrid Brand Architecture Co-Branding Strategy for Product Awareness
Each brand architecture model comes with its own advantages and disadvantages. This PPT Theme presents the same for the hybrid type. This model that mixes the best of all other structures helps companies adapt better to the changing market trends, if that is the need. Grab this PPT Set now!
Template 8: Developing Brand Leadership Capabilities Different Types of Brand Architecture
A comparative analysis always clears things up. Use this classic black and white PPT Template to compare the four brand architecture models. It will act as a quick reference for stakeholders. With a long list of examples for each structure type, the learners will know what the classification means in context and reality. Download now.
Template 9: Brand Architecture PowerPoint Graphics
No matter the architecture, a hierarchy always exists. Present it using this colorful PPT Slide. Beginning with the Masterbrand, each level delves further and further into the child or sub-brands. There is ample space for a large structure and various comments and remarks. Make this template yours today.
Template 10: Brand Architecture Organization Individual Allocation Structure Portfolio Distribution
This simple 8-slide PPT Deck allows you to deliver a quick yet comprehensive breakdown of brand architecture. It quickly answers the how, what, and why of the classification of your choice. There are slides to compare the various types, their allocation, objectives and portfolio rules, spectrum, and more.
How Would You Like to Expand?
Depending on your business, the target market, the market trends, and more, any one of these brand architectures can help you expand.
Once you’ve decided, it becomes easier to bring people on board, align their purpose, and implement the changes using our Brand Architecture Templates.
Extending the definition of architecture a bit, you can find a treasure trove of ready-to-go to visually showcase the structure of several concepts with our templates in this blog here!
