0 Comment
Customer Reviews
The customer is always right! Well, nowhere is this statement truer than in perception and product positioning. Businesses will spend hundreds or even thousands of dollars on building a product they think will be perceived as fashionable, only to find that people see it as crass.
The solution to this pain point of being perceived correctly then, ironically, is not to work at changing customer perception (an impossibility on the scale of you and me escaping gravity), but to create and measure the existing customer perceptions and map it to your product. Find that space where you think your perception will be so valuable that it will ring in the cash registers.
It's about finding the perfect fit between your product map and the customer's perception. You can also do it through product positioning maps that you can find here.
Moving on our path of perceptual mapping, remember it is a scientific marketing concept that involves a study of the competitors' perceptions to arrive at a business space you can conquer. Our templates on perceptual mapping show you how to go about it in detail and with satisfaction.
The 100% customizable nature of the templates provides you with the flexibility to edit your presentations. The content-ready slides give you the much-needed structure.
Let us take a tour of these templates now!
Template 1: Perceptual Mapping PowerPoint Presentation Slides
Use this presentation template to showcase your A-Z expertise in perceptual mapping of any product or service. Illustrate how the concept and practice of perceptual mapping stands with market positioning, which involves answering the question of what is the product? Then, the slide marks out the other elements that go into perceptual mapping through the market positioning analysis. The other questions to be answered are also highlighted like market category that the product targets, competitive alternatives, and key benefit of the product whose perceptual mapping the business wants to conduct. Then, this complete deck also highlights product strategies like consumer durable sector and the services sector. The template on competitive landscape, with explanation also highlighted, forms the USP of this PPT Presentation. Finally, you can list the product positioning sample template on the low and high price and quality quadrants.
Template 2: Hamburger Commerce Positioning with Perceptual Map PPT PowerPoint Presentation
This presentation template lists a typical positioning map of many corporations on price and quality metrics. In this case, the reading from the perceptual map template is crystal clear. Competitor 1 is low quality, high price; competitor 2 is high quality, and very high price (perceptually, in customers’ minds - mind you); competitor 3 is low price, low quality and your brand is reasonable high quality, at a good quality level. The idea of drawing up a perceptual map is to see which space you can target as a brand. In this case, the map maker has two choices: lower prices at the same quality or up quality at the same prices. Use this template to draw up and take a call on upping your customer perception quotient, the way you want to, now! Download to get access to this practical tool for business success.
Template 3: Shoe Business Competitive Analysis Using Perceptual Map PPT Slides Picture
This PPT Presentation is a perfect example of a perceptual mapping concept put into practice for a shoe business, with the ABC company choosing its variables to carry out an analysis. The four parameters chosen are performance, fashion, cheap and expensive (the low and high, as we know can be junked). Use this single-slide template to illustrate how in the shoe business (in the customer perception), almost all of the competition to ABC is performance-oriented and expensive (with 5 of 10 firms on the competition list huddled there, the conclusion is inescapable). Companies producing cheap shoes also abound; there is the massive space for fashion shoes, whether cheap or expensive or performing can be decided later, willing to be explored is the recommendation that is staring at the face of the ABC Corporation from this Perceptual Map of the business. Download now to fill in the data, make information count, and improve your perceptual image to reap a rich harvest.
Template 4: Product Positioning Perceptual Map Quality PPT Presentation File Display
Use this presentation template to create a perceptual map according to your needs, with the circles completely customizable in movement. This design is the USP of this presentation template and is something you can use to decide where to place your brand. Always remember that in perceptual maps, businesses make decisions based on perceptual preferences of customers, but you can decide the parameters on which you seek the perception. Questionnaires and seeking rankings from consumers are the main ways you desire to conduct an actual perceptual map survey on the ground.
Template 5: Product Positioning Perceptual Map Matrix PPT PowerPoint Presentation Portfolio Tips
Again, the highlight of this presentation is the precise segmentation it provides, and the clutter-free design is an added attraction. The deep blue and the light blue icons (the circles) serve to categorize your competitors or the businesses you are analyzing into mind maps that you have of them. The templates' wonderfully customizable and flexible nature means that these could also be different products from your stable. The actionable PPT Presentation also provides guidelines for moving around these circles according to your preference and the results of the surveys you conduct. Download now to decide on a new destiny for your business, or a new perceptual identity.
IN LIFE, EVERYTHING IS ABOUT PERCEPTION
Come to think of it, everything in life is about perception. That is where the difference of opinion has the room to cement itself, and one business gets branded as classy. At the same time, another languishes (in the customer's mind, remember) as being too low-brow or cheap or one with slow service. Perceptual maps, as above, will help you stay on top of this psychological anomaly and ensure you are consistently winning business and can manage perceptions before it is too late. Another field where consumer perception matters today is how diverse and inclusive companies are.
To ensure you are on the right track and taking all the benefits that diversity and inclusion bring to a business, SlideTeam brings you a comprehensive, hands-on course on becoming a more diverse, productive, culturally vibrant organization. Click here to access that training curriculum (with training material included). Master diversity, inclusion, and equity using this single resource.
FAQs on Perceptual Maps
What are the two types of perceptual maps?
The two major types of perceptual maps deployed across the marketing industry to create a niche for the brand are standard maps and multi-dimensional maps. Normal perceptual maps are across two dimensions and usually can study only two variables; in a multi-dimensional perceptual map, you can do a more thorough analysis across many variables on a single visual. The knowledge of excel or an expert operator, however, may be required. Businesses usually conduct many perceptual mapping surveys on simple maps and then arrive at a conclusion.
What is the aim of perceptual map?
A perceptual map aims to help businesses understand where to wrest competitive advantage in their market while learning about customers' perceptions. Knowing these elements is critical to letting companies appreciate their place in an ecosystem and take steps to change or be ahead of the curve. A perceptual map help decides the future branding strategy of a business while also offering practical tips on areas or segments where there is no competition yet. Overall, a perceptual map is a great business tool that can work to energize a business and help it change strategic direction before market forces push it to do so.
