What Makes Turo's Pitch Deck So Successful?

Ever wonder how some startups manage to get millions of dollars in investment?

Turo is one such company.

Their secret?... A well-crafted investor presentation. This document lays out the company's vision, goals, and strategy - all in a way that's easy for investors to understand. If you're looking to raise money for your startup, you must create a presentation that wows potential investors.

Fortunately, we have drafted a quick guide to help you out. Read on to learn how to create an investor presentation that will make your startup shine:

About Turo

Turo is a web-based mobile app that connects people who need a car with people who need to rent out their car. It was founded in 2009 by David Vivero, Jesse Farmer, and Ian Cheung.

The company is based in San Francisco, California. As of 2018, Turo had over 5 million members and more than 200,000 vehicles listed on the platform. Turo allows people to rent cars from individual car owners versus renting from a traditional rental car company.

Turo offers two types of memberships: personal and business accounts. Personal accounts are for people who want to rent cars for personal use, and business accounts are for people who want to rent cars for business purposes.

Turo takes a commission from each rental transaction. As of 2018, the commission was 25% of the rental price, minus any taxes and fees.

The company has been criticized for its high commission rates. However, Turo argues that its commission rates are lower than traditional rental car companies. Turo also points out that its commission rates are transparent and that renters know precisely what they will pay before booking a car.

Turo has been featured in several publications, including The New York Times, Forbes, and Wired. In 2018, the company was valued at $1 billion.

Turo CEO on the Future of Car Sharing:

The Story Behind Turo

Turo is a car-sharing company founded in 2009 by Jonathan Tilmann and Shelby Clark.

The idea for the company came about when Tilmann and Clark were trying to find a way to share a car for a weekend trip. They realized that there wasn't a service that allowed people to do this, so they created one.

Turo is a different kind of car-sharing company in that it allows people to rent out their vehicles to others. This gives people the opportunity to make extra money by renting out their car when they're not using it. It also gives people the opportunity to have a different car to drive when they're on vacation or traveling for work. Initially, Turo was called RelayRides and allowed people to rent out their cars to others. In 2012, the company changed its name to Turo and began to focus on renting out cars from businesses instead of individuals.

Since its inception, Turo has proliferated. Turo is a leading car-sharing company with over 5,000 cars available for rent in over 2,000 cities.

A Quick Overview of Turo Funding

Turo completed a Series A round of funding in February 2015, raising $10 million from investors including Kleiner Perkins Caufield & Byers, Andreessen Horowitz, and Index Ventures.
In January 2017, Turo completed a Series B round of funding, raising $100 million from investors including Daimler AG, IAC/InterActiveCorp, and Liberty Mutual.
In May of 2018, Turo completed a Series C round of funding, raising $200 million from investors including GV (formerly Google Ventures), Accel, and automaker Renault-Nissan-Mitsubishi.
Turo is rumored to be completing a Series D round of funding soon, which would value the company at $1.5 billion.

Teardown of Turo's Original Pitch Deck: Highlighting Key Lessons

When building a pitch deck, it's essential to consider the key points that resonate with investors. In this teardown, we'll look at Turo's original pitch deck and highlight some of the key lessons that can be learned.

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Establish Your Value Proposition

When pitching your company, it's crucial to start by establishing your value proposition. Turo does an excellent job of highlighting that its service is unique and can save car owners money.

Focus on the Problem You're Solving

One of the biggest mistakes startups make focusing too much on their product and not enough on solving the problem. Turo highlighted the problem they're solving (the high cost of ownership and maintenance for cars) and explained how their service is a solution.

Make It Clear Why Your Solution Is Better Than the Alternatives

To convince investors to invest in your company, you need to clarify why your solution is better than the alternatives. Turo explained how their service is cheaper, more convenient, and more sustainable than traditional car rental services.

Demonstrate That There's a Market for Your Product

It is imperative to illustrate that there is a market for your product. Turo does this by highlighting the massive potential market for their service and explaining how their product can be used.

Showcase Your Team's Experience and Expertise

When pitching your company, it's a no-brainer to highlight the experience and expertise of your team. Turo has a well-defined team slide that presents the background of their team members and highlights their experience in the car rental industry.

Explain How You'll Use the Funds You're Seeking

One of the most important things you need to do when pitching your company is explain how you'll use the funds you're seeking. Turo explains how the money will be used to build out their team, expand their service, and improve their technology.

Have a Clear Roadmap for the Future

To convince investors to invest in your company, you need to show that you have a clear roadmap for the future. Turo does this by outlining their plans for the next five years and explaining how they expect to grow their business.

Anticipate and Address Potential Objections

Investors are often skeptical of new companies, so it's indispensable to be prepared to address any potential objections. Turo does this by anticipating and addressing some prevalent objections, such as the lack of a proven track record and the high cost of ownership.

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Here Are Ten Best Slides in Turo’s Investor Presentation:

Slide 1: The Cover

A remarkable title slide sets the tone of the entire presentation and the image co-relates to the whole idea of car-renting.

Besides that, the company logo, name, and agenda are mentioned.

Download Turo Original Pitch Deck

Slide 2: Company Overview

In this slide, explain what the company does. The business overview elaborates on the vision statement, but not more than two to three sentences. You can include a graph that shows an increasing user base with each passing fiscal year.

Define the core values, mission statement, and key highlights such as CEO and estimated annual revenue.

Download Turo Original Pitch Deck

Slide 3: Value Proposition

As the name suggests, Value Proposition is the value you provide to your customers. Keep it short and simple to understand, and avoid explaining points.

Download Turo Original Pitch Deck

Slide 4: The Pain Points

If your company is not solving user problems, don't expect it to survive for long in today's neck-throat competitive world.

Use this slide to mention the pain points as a listicle, as shown below.

Download Turo Original Pitch Deck

Slide 5: Team

Does your company have the right team to build and grow the product?

That's what investors look for when considering an investment prospect. Highlight the key team members mention their designation, professional snap, and other details.

Download Turo Original Pitch Deck

Let's Wind Up

Turo's pitch deck is a great example of creating an investor presentation that will get your foot in the door.

The slides are creative and informative, and they manage to pack a lot of information into a relatively short amount of time.

If you're looking to create a presentation for potential investors, take some cues from Turo's deck. Download it for yourself and see what makes it so successful!