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“Alstom, a French multinational rolling stock manufacturer, signed a long-term maintenance contract with Alpha Trains Group, one of Europe's leading rail vehicle rental companies. The global leader in smart mobility has been entrusted with the maintenance of a portion of Alpha Trains' locomotive fleet on the European corridor for the next eight years,” as you […]

Remember the “Ice Bucket Challenge” in 2014? All around the world, people were dumping buckets full of ice water on their heads and committing to donating money for a good cause. It went from a fundraising campaign to a viral Internet sensation in no time. Over 17 million people, including Bill Gates and former US President […]

TikTok currently boasts 800 million active users worldwide with over 2 billion downloads on the App Store and Google Play, a  stupendous feat for a platform launched in 2016, which now competes with the likes of Facebook (2004), Twitter (2006) and Instagram (2010). TikTok, however, wasn’t always at the forefront of the internet’s viral culture; […]

“Being simple is so complex,” this adage rings true for all businesses in their search for increased project productivity. Globally, businesses all around the world have embraced Scrum to increase project effectiveness without adding a lot of effort to the process. Using this framework, organizations can divide complex issues into manageable tasks, assign each assignment to […]

“Grow the toothpaste tube hole to achieve a 40% increase in business,” Colgate, an American company known for its dental hygiene products, paid $100,000 for this idea that was written on a small slip of paper in the 1950s. Colgate’s example of how to raise toothpaste usage is the ideal illustration of how ideas help […]

“Avis is only number 2. We try harder.”  In the early 1960s, American car rental company Avis ran this ad campaign, causing a sensation in the market. It was just so extraordinary (this remains true even today) for a company to use its second-best positioning in the market to signal the intent to be the […]

“A budget is telling your money where to go, instead of wondering where it went.”– Dave Ramsey, one of America's most trusted financial advisors.   Tracking company’s internal expenses, with methodical accuracy, is an essential skill that entrepreneurs who want make the most of their money have to master. A cost-effective budgeting requires number crunching, […]

Nearly two decades ago, global media brand Ad Age named Apple as the marketer of the year (2003), based largely on the success of its iconic iPod. What made this announcement remarkable was that Apple had introduced the product just weeks after 9/11, while the country was battling the 2001 recession.   This kind of […]

There is anecdotal evidence that pretty much every adult on the planet is familiar with the Coca Cola logo. The simple red and white color scheme and cursive font have earned the beverage company a global reputation and off-the-charts recognition.   Building your brand image and working on your brand strategy are important throughout the […]

To perform better, generate value, and produce superior business results, all organizations must drive business excellence and concentrate on creating organizational skills. These capabilities help ingrain excellence, particularly in an organization’s leadership, strategy, customer focus, information management, workforce, and operational procedures. Businesses must focus on developing a process for laying out a precise route toward […]