0 Comment
Customer Reviews
What is B2B Sales Enablement & Demand Generation?
Is your ultimate goal to develop effective long-term customer engagement? If yes, then this set of templates displaying B2B demand generation & sales enablement strategies is going to do wonders for your business. Moreover, demand generation aids organization to focus on driving interest and awareness about their products and services among customers. It is a data-driven marketing strategy.
Whereas B2B sales enablement involves processes, interactions, and activities with the target prospects or clients related to sales.
How do you Increase B2B Demand Generation?
Let’s dive right into the methods of upsurging B2B demand generation in businesses. Henceforth, some of the key highlights to build a successful and competent sales enablement strategy are as follows:
● Always nurture high-quality leads
● For increasing brand awareness, use public relations
● Build brand awareness & develop an effective content strategy
● Take full advantage of a long-lasting social media presence
● Develop and post interactive & personalized B2B videos
● Build client trust by hosting online webinars & using case studies, etc.
What are the Good Ways to Generate Quality B2B Leads?
Most of the researchers say that it is really tough to generate quality B2B leads that will convert into genuine clients. But, we all know that once the organization gets to know about some good practices, they can nail it tremendously by grabbing the opportunity at the right time.
Consequently, take a look at those ways of generating quality B2B leads mentioned below:
● Set up a structure for a live chat on your website & get in as many conversations as possible
● Set up an advanced system of marketing automation to nurture the leads
● Join relevant & insightful social media groups
● Try to answer relevant doubts or questions & update your email signature consistently
● Generate more leads using webinars, e-books, white papers, etc.
● Generate referrals using present customers, etc.
Before we tour the PPT Templates, are you looking for a comprehensive module to train your sales team and improve their performance? Access our Sales Training Curriculum with content-ready, well-researched slides that will make your training program a terrific success!
Click Here to Download our Comprehensive Curriculum for Sales Training
Take a Glimpse on Sales Enablement & Demand Generation Template for Targeting Quality B2B Prospects
B2B demand generation template not just supports the manager but assists the whole sales team in developing training. Moreover, the sales enablement strategies aid businesses share effective enablement practices and build sales content.
The ready-made template for targeting quality B2B leads comprises of essential slides. We have given a brief for the most relevant slides, which one can’t afford to miss.
Furthermore, the deck acts as a great communication tool due to its well-researched content. It also contains latest icons, graphics, and visuals, making it an immediate attention-grabber.
Read it out!
Slide 1: Cover Slide
Optimizing B2B demand generation template details the attributes of present B2B buyers. Also, governs you in focusing on identifying their concerns, being skeptical before buying decisions, and having higher expectations as B2C customers.
Consequently, the cover slide for the deck shows an image related to the title, company name, and complete title of the template. All the slides and their content can be altered to suit your unique business setting.
Slide 2: Present Challenges Faced by Firm in Managing Potential B2B Buyers
Longer sales duration results in a high cost in managing potential customers is one of the present challenges faced by firms in managing potential B2B buyers. This slide provides details of the challenges firms face in managing potential customers. Some of them are longer sales cycles, rise in existing customer base loss, churn rate, & complete customer account loss.
Furthermore, customers leave the business entirely because of failure to meet customer expectations and failure to provide value to customers compared to competitors' offerings.
Slide 3: Key Statistics Related to B2B Buyer Purchase Pattern
60% of the buying journey is completed before the involvement of a sales representative. This slide exhibits details regarding statistics related to B2B buyer purchase pattern in terms of completion of buying journey, average people involved in buying decision, preference of social media platforms by B2B buyer, etc. Henceforth, key stats mentioned in the slide are as follows:
● 75% of B2B buyers prefer social media to reach out to vendors
● 80% of B2B buyers expect firms to render customized offers and experience
● 98% of customers prefer easy content access on supplier/seller website
Slide 4: B2B Buyers Focus on Identifying & Diagnosing Own Concerns
70% of B2B buyers make decisions in the journey prior to reaching a potential sales vendor. This slide showcases information regarding the characteristics of B2B buyers in identifying & diagnosing their own concerns. At present, B2B buyers are focusing on searching, detecting & diagnosing their own problems. Furthermore, focus on exploring your solution by developing requirements & shortlisting products based on your own terms.
Moreover, 94% of B2B buyers prefer buying online after deciding what to buy, and 95% of B2B buyers search online prior to product buying.
Slide 5: Addressing Different Touch-points in B2B Buyer’s Journey
B2B marketers ensure cross-channel engagement strategies to render information required proactively. This slide exhibits various touch points in a B2B buyer's journey through different platforms such as mobile, web, company website, events, sales, social media, email & print.
Additionally, buyer journey mapping is essential to determine a buyer's path to purchase. Firms need to develop an effective mix of digital & human touchpoints. Consequently, they must discover, buy, ask, explore, engage, research, decide, compare, trust, etc.
Slide 6: Gathering Essential Information from Buyer Persona Worksheet
Gathering essential information will help the business buyer better and create a customized environment for tailored messaging to target accounts. This slide informs regarding the data collected by the buyer to address demand generation & pipeline velocity. Furthermore, key facts included in the buyer persona worksheet are as follows:
● Prospects
● Blog posts
● Opportunity
● Webinars
● Lead to qualified accounts, etc.
Slide 7: Determine Essential Demand Generation Strategies
This slide presents essential demand generation strategies in terms of broad reach marketing and account-based marketing. Henceforth, key demand generation strategies include:
● Focus on moving the majority of prospects to the top of the funnel
● Consequently, alignment of marketing sales Initiatives to generate a specific portion of accounts
● Firms should focus on optimizing digital marketing engines through websites, etc.
● Moreover, marketing activities focus on catering to specific potential accounts
● Ongoing approach should focus on enhancing demand generation through inbound marketing tactics, etc.
Slide 8: Determine Characteristics of Effective Sales Content
This slide presents information regarding the characteristics of effective sales content. Consequently, some of the key characteristics mentioned in the slide are as follows:
● Actionable - Rendering content that enables B2B buyers a compelling reason to perform & allowing salespeople for sales process advancement
● Reusable - Rendering content that is accessible across various channels, programs, and delivery process
● Targetable - Rendering content that guides specific steps of the sales process, buyer types, and requirements
● Findable - Additionally, rendering content that is easy to find, view, understand, & feasible to work upon
● Trackable - Also, rendering content that can be measured in terms of usage, value & effectiveness
Slide 9: Buyer Enablement Design Principles Checklist
Buyer enablement design principles checklist allow organizations to describe parameters that are critical in nature. This slide showcases a checklist for buyer enablement to cater to critical and recommended design principles.
Consequently, different parameters are mentioned in the slide, along with check-boxes for yes, no, and comments. Henceforth, some of the critical design principles for buyer enablement include:
● Content is easy to use & effective
● Furthermore, content is credible & does not favor products over other suppliers
Similarly, recommended buyer enablement design principles include:
● Content is aligned to cater to customers’ emotional requirements, etc.
Slide 10: Content Planning Worksheet for B2B Buyer Nurturing
Content planning worksheets are prepared to keep track of different personalized campaigns. This slide illustrates details for a content planning worksheet for B2B buyer nurturing initiated for individual accounts. Additionally, customized content is in the form of webinars, blog posts, social media campaigns, press releases, PPC campaigns, etc.
Slide 11: Determine B2B Purchase Decision Maker Assessment
This slide highlights information regarding B2B purchase decision maker assessment in terms of decision maker role & type, interest & power, current support & flexibility, influence/buy-in, etc.
Furthermore, actions items & key success factors related to B2B purchase decision makers are as follows:
● Encourage data security features
● Exhibit market functionality
● Coaching on how CRM links KPIs to review
● Moreover, assign ROI calculator to show board
● Consider ‘power users’ to promote adoption rates among other users, etc.
Slide 12: Managing B2B Buyer Handling Workforce & Incentive Plan
This slide highlights details for B2B buyer handling workforce & incentive plans to manage B2B account management & retain an existing talented workforce. Consequently, the handling workforce illustrates a table that displays information for:
● Workforce Group
● Future staffing requirement
● Current workforce
● Handling issues, risks, and gaps
● Risk mitigation activities
Additionally, the B2B buyer workforce incentive plan includes 3 key facts in the slide, such as:
● Stock options - Render employees with exclusive rights to buy a specific number of firm’s shares. Also, at a fixed price for a specified period.
● Profit sharing - Incentive program for employee rewarding linked to their contribution to the firm's achieved profit goal.
● Staff recognition - Consequently, rewarding employees to encourage positive contribution & perks.
Slide 13: Selecting Effective B2B Buyer Account Management Solution
This slide exhibits details regarding B2B buyer account management solutions package selection along with packages on suitable parameters/features, marketing content, & cost considerations. Furthermore, key purposes of the packages that are mentioned in the slide are as follows:
● Strategic - Developing & executing highly customized programs for single users, building relationships, opportunities identification, etc.
● Lite - Additionally, developing & executing lightly-customized programs for a group of accounts with similar issues & needs.
● Programmatic - Tailor marketing campaigns for specific accounts, lead generation, etc.
Slide 14: Overall Performance Improvement across B2B Account Management Department
This slide presents information regarding improved overall performance by using clustered bar charts in terms of:
● Increased revenue generation
● Client engagement rate on social media
● Improved lead generation
● Moreover, enhances sales & marketing alignment, etc.
Furthermore, the bar chart highlights the overall performance of sales and marketing teams have improved. Moreover, there was a rise in revenue generated from 2020 to 2021, alignment between sales & marketing teams has improved, etc.
Slide 15: Determine B2B Marketing Activities Dashboard
B2B marketing activities can be tracked using dashboards. This slide displays dashboards catering KPIs related to campaign ROI, email, engagement, etc. Henceforth, key highlights mentioned in the slide for enabling sales include:
● Pie chart for ‘best from’ name presenting submits, views, average fields, etc.
● Engagement highlights showcasing open rates, open-outs, email sends, etc.
● Pie chart for ‘best email CTR’ name displaying sent, opens, open rate, clicks, etc.
● Marketing highlights exhibiting revenue, etc.
● Best performing assets in the campaign
● Pie chart for ‘highest performing campaign’ showcasing details for SQLs, MQLs, etc.
Conclusion
Great sales enablement plans lead to better optimizing B2B demand generation, prompting excellent practice. Furthermore, sustain the valued relationship with your customers & form long-term loyalty.
Customers have endless options to choose from, so why not be their first choice? Additionally, your B2B demand generation strategies should have the answer to achieve that, and that’s what we are here for.
These varied designs are built in a way so that no one is able to turn their back on your enterprise. Get going and optimize B2B sales enablement using our unique set of templates.
P.S- Do you wish to explore more presentations on improving lives in business? You’ve come to just the right spot! Read through.
