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Retail stores are the fastest and ever attractive industry for the businesses today. The demand and role that a retail store plays in every individuals life, is similar to survival of the human beings. But, there comes a lot of things that have to be understood before actually starting out with the plan. A lot of elements need to be considered before opening the retail store, and after that the essential strategies to be taken to run the store smoothly.
The retail playbook template is a comprehensive guide for organizations to understand the working, usage, process, and implementation of various strategies at the right time. Check out the components below.
What are the trends in retail industry?
Retail industry has forced everyone to rethink about the shopping experience in 2022 & beyond. Retail stores are an attraction for each individual to spend their quality time and at the same time buy on some important products. Some of the major trends of the retail industry that everyone is going to witness for long include the following. Take a look at them:
- Rising demand for community investments
- Non-negotiable element in selling the products online
- There is a blur picture between retail and other forms of industries
- Retail store creates & develops more meaningful shopping experience
- Exciting retail store experience bridges & diminishes the gap between online and offline store formalities
- Labor shortage concern is shortened because of continuous deployment of automated technology in the retail store
- Social commerce is the biggest digital trend for retail industry
- Delivery of the product to customers at the same time gives clear advantage to the retail stores.
Competent & Insightful Retail Playbook – Read Guidelines Now
The retail playbook starts right from the cover slide to the other essential guidelines one must include. Our experienced professionals have constructed this retail playbook insightfully that will aid you in structuring the same professional template.
Take a look at all the vital slides to mention in the playbook. It is a well-researched retail playbook that will walk your stakeholders and company employees through following the same path.
Read further to understand these elements.
Slide 1: Cover Page
Retail stores are impacted by a lot of factors such as availability of food and beverage, babysitting services, design of store such as well-established sections/designed special route for customer follow-up, availability of store clerk for assistance, etc.
Get your hands on this competent retail playbook that is going to fulfil all your requirements to start or run the store perfectly.
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Slide 2: Key Consideration Impacting Consumer’s Decision Visiting Retail Store
This slide shows key considerations affecting customer decision while visiting stores in terms of social motives for customer, store graphics, product availability such as company size, store proximity, store design, product display, etc.
Consequently social motives for customer include size of the company/brand, paying visit with the accompany, store proximity, planned or spontaneous visit, etc.
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Slide 3: Statistics Associated with Consumer While Shopping at Retail Store
Two-thirds of the consumers prefer shopping in-store as compared to online. This slide highlights statistics associated with consumer while shopping at retail store. These statistics include 34% of the consumers focus on interaction with the sales representatives, 40% of the consumers’ access real time stock availability, etc.
20% of the consumers prefer free Wi-Fi accessibility during shopping, 26% of the consumers focus on viewing product in person, 24% of consumers physically purchase product, 19% of clients access self-service payment, and more.
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Slide 4: Developing Shopping Experiencing at Retail Store – Connected & Curated
Shoppers seek connected experience across all channels and thus there is a need to develop an insightful shopping experience at the retail store. Henceforth, this slide illustrates information regarding development of shopping experience at the retail store in terms of connected shopping experience & curated shopping experience.
Connected shoppers are tech savvy and stay connected with preferred brand on the retailer’s website or the mobile application. Whereas, curated shopper put minimum efforts while product purchasing, and more.
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Slide 5: New Shopper Imperatives to Determine Consumer Preferences
This slide presents new shopper imperatives catered to manage consumer preference in terms of certainty, flexibility, safety, trust, transparency. All imperatives are assessed based on priority of the shopper.
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Slide 6: Initiatives to Improve Productivity across Different Retail Stores
To improve the productivity across different retail stores, organizations need to take initiatives. This slide displays initiatives to improve productivity across different retail stores such as big box stores, convenience stores, grocery stores, independent retailers by improving merchandising techniques, distribution & scalability and market assessment.
Retail stores need to determine brand as top-line sales driver or margin driver, leverage critical relations with distributor, etc.
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Slide 7: Technology Advancement Across Retail Store
Retailers focus on rendering customized experience by implementing online features in stores. This slide provides information regarding in store technology advancement in terms of usage of augmented & virtual reality & AR, innovative payment options, replicating best features of online experience at the retail store.
Retailers can utilize VR and AR in order to aid stores in decreasing the number of items on floor, make more efficient utilization of floor space, leverage in store experience with high advanced customized, etc.
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Slide 8: Build Data Driven Retail for Valuable Shopper Insights
Retailers can utilize data & retrieve valuable shopper insights for rendering innovative seamless shopping options. This slide displays data-driven retail insights for retail stores. The top three valuable shopper insights include focusing on in-store analytics, sustainable & efficient supply chain, and designing avatar for shopper interaction.
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Slide 9: Enabling Retail Sustainability through Glass Box Store Innovation
Glass box store innovation enables sustainability of retail. This slide presents key elements of glass box store innovation methodology. Top three ways to enable retail sustainability includes zero packaging store, dynamic pricing system, focus on business ethics, etc. Likewise, retailers focus on reducing packaging in order to ensure low wastage and ethical shopping. Thus, zero packaging store delivers shopping experience that cannot be implemented on online platform. Likewise, for focusing on business ethics, retail stores must develop a app that notify consumers about products with low ethical scores.
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Slide 10: Loyalty Programs Leveraging Positive in Store Experience
Retail stores introduce the loyalty programs to reward the loyal customer that frequently engage with the retail store. Additionally, this strategy helps in increasing customer loyalty and ensure continuous business growth, positive WOM, etc. Moreover, this slide exhibits some of the key loyalty program rewards given to customers. They are birthday gifts, reward points, monthly gifts, free customer makeovers, invitations to exclusive events, flash 2-day shipping on all orders, etc.
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Slide 11: Key People Essential for Effective Retail Store Management
Effectively managing retail store requires skilled and experienced people. This slide illustrates the names of the key people essential for effective retail store management. Four key people showed in the slide are retail store associate, retail store manager, retail social media manager, and retail customer service representative. All of these four key people will manage the retail store like a pro. Skilled employees cater in-store customers with exquisite experience, ensure optimum assistance to customers, focus on promoting firm across various social media channels, and manage the daily operational tasks as well as employees, respectively.
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Slide 12: Selecting Suitable Retail Store Management Solution
Selecting a retail store management solution requires filtering of various features of the top retail stores. Henceforth, the slide aids you to prepare a retail store selection tale and tick mark the features that you find in them. Some of the key features that a suitable retail store must have are in-store analytics, inventory management, customer relationship management, customer activities mapping, advanced payment options, reporting & financial visibility, etc.
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Slide 13: Essential Retail Store Activities Tracking Dashboard
One can track the retail store activities using various KPIs and dashboards. This slide provides detail regarding the dashboard for retail store activities tracking. Consequently, it shows average back order rate, total volume sales, pie chart for displaying rate of return, etc. Moreover, the KPIs used to track the retail activities include a bar chart for highlighting rate of return by category, customer retention percentage, a monthly bar chart presenting number of new & returning customers, etc.
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Final Thoughts
Are you looking for some genuine help in creating an efficient retail playbook, SlideTeam can help? Furthermore, we have a team of skilled and experienced professionals. They belong to both research & design area who can help you create stunning visuals.
Also, we will help solve your concerns & provide answer to all your questions.
Grab this 100% editable playbook now!
