The Insightful Start-Up Story of Khatabook: Exhibiting Through Their Original Pitch Deck [Free PDF Attached]

Khatabook is hailed as India’s fastest-growing SaaS Company, founded in 2018 in Bangalore. Consequently, it brings secure and safe business & financial solutions for micro, small & medium enterprises.

 

What made it so big? Well, structured strategy planning & competent Khatabook pitch deck for raising genuine funds.

 

In fact, Khatabook not just reduce the overall operational costs, but increase efficiency, too. Moreover, it has become India’s leading business management app with 20M+ downloads in a short period.

 

 

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Likewise, Khatabook’s tagline is ‘Business Hua Easy,’ and its mission statement is ‘Empowering Udhari Khata’.

 

‘It is important to build something that people want and then try to build a business around it, and that is exactly what the team did.’ – Ravish Naresh (CEO & Co-Founder)

 

Moreover, the significant growth that makes them unique is because of their challenges. They plan to expand the business two times by 2022.

 

What is Khatabook?

Khatabook is a mobile application that business owners use for their cash book, ledger book, and accounting book transactions.

 

Furthermore, no technical knowledge is required to use this app. It provides various features as a relief to MSME's.

 

Some of the in-app Khatabook features generally used by business owners are payment, reminders, help & support, business card, etc.

 

Likewise, there is also a Pro account that you can upgrade to, but we won't be going into too much detail about it. You can also track your savings and investments if you want to keep them separate from your spending money.

 

How did CEO & Co-Founder of Khatabook finally took his faith in the idea official?

In 2016, Ravish and his team of college friends started a digital manager spend app, Kyte.ai. Consequently, the app used SMS alerts to help users acknowledge their expense patterns.

 

Later, the app did not reach the expected growth level because first-time online users used to still rely on traditional khata or ledger books. From there, the idea of Khatabook developed in his mind.

 

 

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Thus, the parent company of Khatabook is still Kyte Technologies. Currently, Khatabook works with around 300 employees.

 

Likewise, the business model on which Khatabook works is quite logical and straightforward. They help small merchants with their credit and accounting balance records. Moreover, they have introduced 3 solutions for the benefit of MSME’s.

 

Thus, Khatabook’s key growth highlights include:

 

• More than 2.5 million merchants across India,
• Spread over 4000+ cities,
• 5 crores+ registered businesses,
• 24/7 call center support, etc.

 

Similarly, a well-crafted, researched, and designed pitch deck of Khatabook helped them build an empire and status for themselves.

 

They stand differentiated in the market.

 

Khatabook – Investors and Funding Details

In funding over 4 rounds, Khatabook has raised $186.5M. This was Series C round funding and was raised on Aug 24, 2021.

 

Moreover, the recent investors of Khatabook are Moore Strategic Ventures and Tribe Capital.

 

Total no. of investors of Khatabook are 34 in total. In Aug 2021, the valuation was estimated to be around $600 million.

 

First-round called as Seed round, was done on Aug 19, 2019. Amount raised was $1.5M by lead investor ‘Surge’.

 

Second round, the Series A funding round, was done on Oct 1, 2019. Amount raised was $25M.

 

Third round, the Series B funding round, was conducted on May 20, 2020. Amount raised was $60M by lead investor ‘B Capital Group’.

 

Fourth round, the Series C funding round, was conducted on Aug 24, 2021. Amount raised was $100M by lead investors ‘Tribe Capital and Moore Strategic Values’.

 

Let’s review the Original Pitch Deck of Khatabook

Amazed by the remarkable success story of Khatabook? Wondering how they managed to raise funds in four rounds in just 3 years?

 

Well, they prepared an original Khatabook pitch deck for themselves in which they presented key elements for investors.

 

Take a look at their pitch deck. Learn tips to raise funds like Khatabook. Keep reading; we have jotted down essential slides to include in a pitch deck for a SaaS Company.

 

 

Click here to explore the world's largest collection of Pitch Decks!

 

Slide 1: Competently Display Your Company Overview

You can't afford to miss such a vital component of your business in the deck. The slide aims to present an overview of your company.

 

It includes vital information about your business, founder details, employees and investors, last funding deal type, etc.

 

Moreover, one can even exhibit details related to funds already raised in the past, their valuation amount, funding type, the company's status (acquired/merged), and more.

 

Add as many bullets according to your company size, details, or other data that you have to include.

 

 

Download this 100% editable slide from Our Powerful Pitch Deck Template

 

Slide 2: Effectively Present Valuation & Funding

Another essential element that you must include in your pitch deck is funding details. This slide aims to showcase the funding timeline for your company.

 

It displays significant highlights of when and where has the company generated funds. Also, it exhibits information on date of the deal, the total amount raised post valuation, etc.

 

In fact, one can present the valuation status in the tabular form like Khatabook.

 

The order in which funds were generated for the company is in decreasing order. Showcasing, the recent one on the top and the oldest ones at the bottom.

 

Also, the slide provides comprehensive detail about investors & the valuation cycle. It also illustrates the status of your company, whether you are a pre-revenue or generating revenue.

 

 

Download this 100% editable slide from Our Powerful Pitch Deck Template

 

Slide 3: Understanding Market Potential for Khatabook

Investors check on your confidence about the market knowledge and competitors. This slide aims to present the market potential for your company.

 

It exhibits information on multiple application users in India, along with the key stats. You can display a country map or a world map showcasing regions where the app is used.

 

Highlight the traffic based on users in different colors. Provide comprehensive details to investors for a particular region or area. Based on factors like total no. of daily transactions, merchant value record, customers added by merchants, etc.

 

Thus, illustrate each user's area's stats and infographics in bold with their key differentiators.

 

 

Download this 100% editable slide from Our Powerful Pitch Deck Template

 

Slide 4: How Khatabook Works?

This is the next essential slide you should include in your pitch deck to make it competent in front of investors. The slide aims to present how the Khatabook application works.

 

It showcases images depicting multiple features of the app. Some of the features include:

 

• Effectively managing credit & debit records
• Record maintenance of each customer
• Free SMS to customers
• Download of regular accounts available, and more.

 

Similarly, one can illustrate these features in the deck to excite investors & assure them that you have an eye on the market’s demand.

 

 

Download this 100% editable slide from Our Powerful Pitch Deck Template

 

Slide 5: Khatabook Key Market Competitors

Investors want to know whether you are aware of the surroundings or competition. For this, you have to display your research on what competitors provide and how your solution will make you stand alone in the market.

 

Likewise, the slide aims to present names of critical competitors, their company name, total value, etc. One can mention at least five competitors in this slide, not more than that.

 

Give data for these critical competitors from their incorporation date to today’s market value. Prove to venture capitalists that you know how to retain customers & no one can steal your user from you.

 

 

Download this 100% editable slide from Our Powerful Pitch Deck Template

 

Slide 6: Insightfully Showcase Revenue & Growth

No investors will ever invest in your company without knowing how you will generate revenue. Thus, the slide aims to display your company's revenue model and growth potential.

 

It highlights significant financial aspects such as total expenses, operating expenses, net cash flows, losses, etc.

 

In contrast, all this data can be presented using a two-axis bar graph.

 

Illustrate the figures for each financial aspect in the graph. One can present critical highlights related to revenue and growth, like:

 

1. Total operating revenue,
2. Total operating expenses,
3. Major losses (if any) suffered, and more.

 

 

Download this 100% editable slide from Our Powerful Pitch Deck Template

 

Slide 7: Present your Company’s Investors Details

Investors’ knowledge is the most relevant factor for every venture capitalist. Use this slide in the deck and present details for key investors of your company, like Khatabook.

 

It can even exhibit the logo and name of the investors. Some of the key investors of Khatabook that they mentioned in their deck while pitching are:

 

• Sequoia,
• GGV Capital,
• RTP Global,
• Hummingbird,
• B Capital Group, etc.

 

Moreover, give a little insight into how you spent that funds in the past. Investors have already decided whether they are interested in investing money in you or not.

 

So, include a CTA and finish off the deck for investors to take action immediately.

 

 

Download this 100% editable slide from Our Powerful Pitch Deck Template

 

SlideTeam has helped many start-ups succeed in their vision – Draft a competent pitch deck like Khatabook now!

There’s a lot of information and insight to be gleaned from the Khatabook story. Download their original pitch deck now!

 

Likewise, you can use it as an example or inspiration in building your winning presentation.

 

 

 

The insights shared here will help you create product pitches that are concise, compelling, and, most importantly, effective.

 

In fact, SlideTeam will expand the chances of nailing the funding rounds and echoes your idea effectively in the market.

 

Download the free Khatabook Pitch Deck PDF.

 

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