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Expecting marketing to yield profitable business results without a plan is like gambling. Good planning affects your outcomes and results in everyday life, and most of us have experienced that thrill of success. In marketing, ad and email campaigns also require planning for expected outcomes, and here’s where a marketing report comes into play!
What Is A Marketing Report?
A marketing report extracts real-time email marketing and SEO data from your channels. It then visualizes this data and allows you to create a customized report to share with clients, the marketing team, and managers.
A marketing report lets you level up your marketing performance easily and quickly across all marketing channels and informs you about hits and flops of your strategy.
Bringing people to your business can feel difficult. You might not know where your audience is or how best to engage with them. These 10 email marketing reporting templates will help you to carve your niche as a brand apart!
Why Do You Need A Marketing Report?
A marketing report helps you outline your business needs and creates a roadmap for getting there. Let’s say you’ve implemented a bunch of social marketing strategies and gained insights about your customers, potential customers, and competitors. Tracking and analyzing data from all social marketing channels can provide even more insights into your campaign’s performance. You can then use these data-driven decisions to adapt your marketing strategy to make your campaign more successful.
A company uses strategies such as social media marketing, SEO, PPC, etc., to market its products and services. All these campaigns must be tracked closely, so you know what’s going on, what to keep doing, and what to change. SlideTeam’s marketing report templates act as your compass to get this right.
Let’s explore!
Template 1: Annual Marketing Report PPT Presentation Template
Management decisions are based on data, facts, figures, and the performance of departments. A major factor influencing such sweeping decisions is the annual marketing report. This annual marketing template gives managers an idea of how the company’s products and services are faring to help enhance the quality of the decision. It highlights the company’s accomplishments against goals set, marketing activities, outcomes, strength areas, consolidated income statement, etc. Download now!
Template 2: One-Page Quarterly Marketing Report Presentation Document
Track the effectiveness of your marketing channel data and the quarterly growth of your visits, leads, and customers with this quarterly marketing report. It includes an overview of goals and projections, total revenue generated, the organization’s product line, total visitors, page views, sales per product, and key traffic sources. Get it now!
Template 3: Monthly Marketing Report PowerPoint Presentation Deck
This marketing report PPT slide show displays significant sales & marketing activities. Additionally, it helps cast a spotlight on marketing plans for the forthcoming month and provides recommendations to employees based on competitors’ strategic planning. The deck comprises templates like sales performance reporting, website performance review, key financials, product-wise performance, monthly pipeline, etc. Download now!
Template 4: Digital Marketing Report PowerPoint Presentation Deck
Companies have largely shifted to digital platforms such as websites, social media, emails, and search engines for product and service marketing. Therefore, this Digital Marketing PowerPoint Template offers a wide range of marketing-related concept diagrams and graphics to track & monitor marketing strategies. It includes KPI diagrams, target audience segmentation diagrams, competitor positioning graphs, budget and performance metrics, campaign dashboards, etc. Download now!
Template 5: One-page Annual Marketing Report Presentation Document
This annual marketing one-pager can save you hours on your annual reporting. It includes the firm’s performance highlights and information about marketing activities carried out in a financial year. The template portrays other key elements like age diversity at the workplace, business & marketing goals, information about partners and investors, etc. Get it now!
Marketing is ultimately a numbers game!
You cannot optimize what you cannot measure, and it’s nearly impossible to measure your marketing metrics without having an appropriate data visualization mechanism. Ditch those plain old excel spreadsheets and start creating your marketing reports the smart way by leveraging our productive marketing report templates. Our templates come with tons of customization options to share, connect, and act on!
FAQs on Marketing Report Templates
1. What is a marketing status report?
Marketing status reports are created to provide timely updates on the status or progress of marketing campaigns. These monthly reports help the company make informed decisions. A marketing status report allows teams to track & monitor if their marketing campaigns are performing well and meeting goals. The status report also gives management a comprehensive view of which marketing activities are delivering results or are able to meet expected outcomes. It also allows your audience to access the report’s crux, i.e., the figures and statistics representing business values, at a glance.
2. What are the types of marketing reports?
A marketing report is a monitoring and diagnostic tool designed to collect data from the company’s marketing channels to gain insightful knowledge. Following are types of marketing reports, each serving a unique purpose:
- General marketing report: This report shows the big picture of all the company’s marketing activities. This displays whether marketing efforts are supporting business goals. Digital marketing ROI is one of the key elements of a general marketing report, showing a summary of revenue generated from marketing investment.
- Search engine marketing (SEM) report: SEM reporting handles SEO data, Pay Per Click (PPC) performance, and how well the website is ranking. The report monitors organic and paid visits, overall keyword strategy, ranking position, and factors in the SERPs.
- Digital advertising reports: These reports are created by companies that diversify their business with marketing activities like ad and social media campaigns. It includes detailed information about the progress of the PPC campaign.
- Email marketing reports: These reports help keep track of your email campaign’s performance. They let you monitor the reachability of those campaigns to your target audience and the fulfillment of their engagement goals.
- Content marketing reports: These types of reports track your digital content performance in terms of engagement and brand awareness. The channels used are video, podcast, and blog performance.
- E-commerce reports: These reports include transactional data and help monitor your E-commerce activities. Sales revenue is calculated against CPA (cost per acquisition). These reports also help identify marketing revenue attribution.
3. What is the objective of a marketing report?
The purpose of a marketing report is to understand whether marketing strategies on the ground now are taking the company to its expected outcomes and analyze ways to decrease variance if any. The report’s scope can vary based on the subject matter and the data collected from all the channels.
Marketing report objectives consist of measurable goals established by the company to promote its products and services to its customers and potential customers within a certain time frame. Marketing reports give a 360-degree view of what a company wants to achieve long-term.
4. How do you structure a market report?
Follow the below steps to create an effective marketing report:
Step 1: Set the purpose of the report.
Step 2: Determine your requirements and what you want to understand from the report.
Step 3: Define your marketing goal.
Step 4: Identify your data-collection sources.
Step 5: Organize and fill in the marketing data order into a marketing report template.
Step 6: Iterate and repeat.
Step 7: Alter and update your marketing report template.
