Top 7 Marketing Audit Templates with Examples and Samples

Q: What are the three elements of a marketing audit?

SWOT analysis: This is a method of strategic planning that aims to isolate the strengths, weaknesses, opportunities, and threats that an organization faces. SWOT analysis can be incorporated into the marketing audit to specify channels through which an organization can boost the efficacy of its effort to target the market better. Market research: This is part of the process where information about a market is gathered and integrated into the business framework of the company. Market research helps narrow down target markets, properly digest customer needs, and monitor evolving trends in the market. Competitor analysis: This is the process of accumulating data about the competitors facing an organization. Competitor analysis helps a brand know the strengths and weaknesses of those challenging its market position while also engineering competitive techniques to stay ahead of one’s rivals.

Q: What are the types of a marketing audit?

Marketing environment audit: This deals with the customers and competition while scrutinizing the market environment. Opportunities and threats facing the organization are evaluated in this type of audit, along with the weaknesses and strengths of the business. Marketing strategy audit: This dissects the marketing objectives and methodologies of the business while assessing how they fall in line with the needs of the target demographic and the market conditions. Marketing organization audit: This breaks down and inspects the capacities of the marketing department while analyzing the cohesion of the marketing department with other departments. This audit also scrutinizes the roles of the staff in the department, along with their performance parameters and skills. Marketing systems audit: This analyzes the information systems that fuel the company’s marketing performance, including market research, forecasting, etc. This audit inspects the value of the data and information used for decision-making within the marketing domain. Marketing productivity audit: This takes a studied stand on the overall potency of the marketing operations and monitors the return on investment of marketing expenditures. This audit is helpful in isolating areas where costs can be brought down for a healthier business situation.

Q: What are the six components of a marketing audit?

Digital branding and marketing: The brand logo, website presence, and social media engagement, fall into this category. Marketing strategy: This includes your competitive analysis and the conduct of a SWOT. Marketing Plan: Your marketing objectives, timeline, budget, and tactics would fall into this category. Marketing materials: Business cards, flyers, newsletters, email campaigns, etc., are included in this. Marketing channels: This category includes online and offline platforms, which you leverage to marketing your business. Marketing metrics: The key performance indicators that monitor the potency of your marketing exercise, such as website traffic, leads, sales, etc., make up this section.

A marketing audit is a mirror for your business. It helps you to observe your marketing efforts from a fresh perspective, allowing you to pinpoint areas where you need to improve.

In today's fiercely competitive business world, having the right marketing strategy is non-negotiable, and businesses cannot survive without having one.

A marketing audit can help companies build a well-structured marketing strategy. The audit brings to light untapped potential and growth opportunities. It helps businesses better understand their target audience, competitors, and market trends. This information can be used to refine their messaging, develop new products or services, and explore new channels to reach customers. A comprehensive marketing audit can provide insights to increase revenue, fostering greater customer loyalty and long-term success.

If you’re in need of help with internal audits, look no further. Click right here to browse our blog discussing internal audit templates.

In this blog, we’ll look at some marketing audit templates that can help you master the art and science of marketing audit.

Each of the templates is 100% customizable and editable. The content-ready nature provides the necessary structure, with the editability bestowing these presentations with the required flexibility to be turned into your own.

Let’s begin.

Template 1: Complete Guide to Conduct Digital Marketing Audit PowerPoint Presentation

This comprehensive PPT Set comes with the right tools and metrics to ensure a smooth marketing audit for your company. A digital media marketing performance assessment allows for a thorough internal review of your social media presence, while a marketing budget and expenditure analysis facilitate better financial shape of your business. Also present is a slide detailing the timeline for a digital marketing audit with a checklist, a website content audit with SEO value and engagement metrics, a website conversion rate audit by page type, a social media audit checklist, and a technical audit.

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Template 2: Procedure to Perform Digital Marketing Audit PPT Set

This PPT Layout gives you an in-depth view of the mechanics of a marketing audit, equipping you with the right tools and methods. It comes packed with content and employs some dynamic and potent audit techniques to make you more efficient. A digital media marketing performance assessment is present near the start of the presentation, along with a slide allowing categorization of the digital audit and a slide laying out the audit procedure. A timeline with a checklist helps to advance your company goals while maintaining resource management, while a web analytics audit report gives you actionable data on your website metrics. Also present is a digital audit dashboard that sheds light on your website and social media traffic, focusing on country, demographics, devices, and more.

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Template 3: Digital Marketing Audit of Website and Social Media Channels PPT Layout

Here is another content-rich PPT Deck you can use to survey your internal business situation. This presentation template begins with a table of contents that lays out the substance of the presentation in a clear and digestible format. The template has been incorporated with the tools and methods for a systematic audit on multiple fronts of the business, ranging from your website and social media channels to your technical capacities and web analytics data. The design has also been rendered with a cost estimation of the digital marketing audit, a slide discussing the tools for the digital marketing audit, and digital audit dashboards.

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Template 4: Marketing Audit PPT Template

This template is ready-made for a formal marketing audit and combines a minimalist, soothing design with strong visuals. The presentation opens with a digital marketing strategy audit checklist with categories where you can hone into the areas of focus within your business and lay out their score for the audit. Also present is a marketing audit checklist for brand management, a marketing audit checklist for own business evaluation, a marketing audit checklist for product positioning, metrics for conducting marketing audit including conversion and leads, and more.

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Template 5: Website Content Audit with SEO Value and Engagement Metrics PPT Design

Apply this template to your business framework for a sound and insightful look into your website’s performance, incorporating relevant factors, including SEO and user engagement. The slide comes with graphs that tabulate the crucial metrics that make for good online engagement, with a range of subheadings such as bounce rate, conversions, keyword, meta-title, inbound links, outbound links, Twitter shares, Instagram shares, topic relevance, and more.

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Template 6: Social Media Channels Audit with Performance Matrix PPT Framework

If you’re struggling to capture your audience’s attention on social media channels, use this presentation template to launch a detailed analysis of the situation. The slide helps you process and break down the intricacies of social media performance across Facebook, Instagram, Twitter, and YouTube. Map out the size and engagement of your audience with the help of the metrics provided in the layout – size, growth, daily posts, and engagement rate.

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Template 7: Digital Marketing Audit of Website PPT Set

This template is simple in design but offers tremendous business value to potential users. It comes with three major subheadings that graph out the internal statistics relevant to those domains. Website SEO audit, website content audit, and website conversion rate audit make up the three major structures, with space beneath each subheading provided for additional information and statistics.

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Template 8: Digital Marketing Audit of Website PPT Design

Digital media promotion is one of the engines of the marketing world today. Master this dominion with the aid of a savvy slide, such as this one, which helps you to dissect and examine your performance on digital media with critical metrics highlighted. Search marketing, multi-channel marketing, mobile marketing, and email marketing are the four subheadings spread throughout the slide. They come with customizable pockets of information to further expand and utilize.

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Template 9: Overview of Digital Marketing Audit PPT Template

This creative slide is pleasing to the eye and potent in the value it offers to marketers. The slide covers some of the major arenas of the marketing enterprise today and helps managers inspect and improve upon those specific fronts. The domains covered are website audit, social media audit, technical audit, sales and marketing alignment audit, and web analytics audit.

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WELCOME FEEDBACK, STAY RELEVANT

Staging an honest and thorough examination of your business practices is necessary if you want your business to evolve, stay relevant, and grow. Regardless of how your company fares, it’s always helpful to make audits where necessary and incorporate new changes that keep the enterprise vital and energized. Download our pre-designed slides and use them in the best way possible, incorporating your personal business details into them and using them to grow.

Frequently Asked Questions on Marketing Audit

What are the three elements of a marketing audit?

SWOT analysis: This is a method of strategic planning that aims to isolate the strengths, weaknesses, opportunities, and threats that an organization faces. SWOT analysis can be incorporated into the marketing audit to specify channels through which an organization can boost the efficacy of its effort to target the market better.
Market research: This is part of the process where information about a market is gathered and integrated into the business framework of the company. Market research helps narrow down target markets, properly digest customer needs, and monitor evolving trends in the market.
Competitor analysis: This is the process of accumulating data about the competitors facing an organization. Competitor analysis helps a brand know the strengths and weaknesses of those challenging its market position while also engineering competitive techniques to stay ahead of one’s rivals.

What are the types of a marketing audit?

Marketing environment audit: This deals with the customers and competition while scrutinizing the market environment. Opportunities and threats facing the organization are evaluated in this type of audit, along with the weaknesses and strengths of the business.
Marketing strategy audit: This dissects the marketing objectives and methodologies of the business while assessing how they fall in line with the needs of the target demographic and the market conditions.
Marketing organization audit: This breaks down and inspects the capacities of the marketing department while analyzing the cohesion of the marketing department with other departments. This audit also scrutinizes the roles of the staff in the department, along with their performance parameters and skills.
Marketing systems audit: This analyzes the information systems that fuel the company’s marketing performance, including market research, forecasting, etc. This audit inspects the value of the data and information used for decision-making within the marketing domain.
Marketing productivity audit: This takes a studied stand on the overall potency of the marketing operations and monitors the return on investment of marketing expenditures. This audit is helpful in isolating areas where costs can be brought down for a healthier business situation.

What are the six components of a marketing audit?

Digital branding and marketing: The brand logo, website presence, and social media engagement, fall into this category.
Marketing strategy: This includes your competitive analysis and the conduct of a SWOT.
Marketing Plan: Your marketing objectives, timeline, budget, and tactics would fall into this category.
Marketing materials: Business cards, flyers, newsletters, email campaigns, etc., are included in this.
Marketing channels: This category includes online and offline platforms, which you leverage to marketing your business.
Marketing metrics: The key performance indicators that monitor the potency of your marketing exercise, such as website traffic, leads, sales, etc., make up this section.