The Inside Story of AppNexus – A Multinational Technology Company That Tops $321.5M Valuation (Pitch Deck Included)

What do you know about AppNexus? This multinational technology firm is one of the leading providers of digital advertising services globally. In this blog post, we're going to give you an inside look at some insights into AppNexus pitch deck and its approach to business.

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The business model was new at the time, and it caught the attention of investors.

In fact, the firm has grown at an unprecedented rate due to its cutting-edge technology and advanced products.

However, few people know that AppNexus' success didn't happen overnight.

The Story behind AppNexus

AppNexus is a fifteen-year-old platform of New York City founded by former Googlers Brian O'Kelly and Mike Nolet.

Furthermore, the company has built a real-time, automated ad bidding system that lets marketers buy ads on top web properties as they choose.

This approach has been taken by several companies, including Google and Facebook. But O'Kelly claims that his company's technology is better at doing this than the competition.

In addition to selling ads for some big-name web properties like The New York Times. AppNexus has grown to become the second-largest advertiser buying platform on the web after Google, according to ComScore.

Consequently, it works with not just advertisers but agencies publishers, too. They have a total of 23 investors.

Still, this start-up is hiring quickly and claims to be growing at double-digit rates-O'Kelly says it doubled its business over the last year.

Though, it has plenty of cash in the bank, O'Kelly says-and even if it didn't, no shortage of would-be buyers might want to pick up the company at a rich price tag.

What Makes AppNexus Different From Other Cloud-Based Companies

There main product is a programmatic platform that brands and publishers use to automate the buying & selling of digital ads.

Still, it also helps advertisers target specific audience segments with digital advertising campaigns tailored to them through data science.

Moreover, the company claims to have more than 2,500 customers in 40 different countries. AppNexus also has over 1,100 employees worldwide, according to its LinkedIn page.

Also, AppNexus has been recognized as an industry-leading company by the AdAge, Forbes, and Inc. business magazines.

In fact, the Forbes article noted that AppNexus is one of four companies to have developed a fully programmatic ad platform explicitly designed for RTB (Real-Time Bidding).

Thus, the AdAge article noted that AppNexus is one of the largest independent ad tech companies, despite its competition with large for-profit corporations like Google and Adobe.

AppNexus was a finalist in the 2014 Technology Fast 50 awards, losing to Workday Inc.

How did AppNexus Managed Fund Raising & Elevating Valuation?

It's too early to tell if the company will end up commanding that valuation in practice, but it does seem like they might be able to.

As they announced the managed fund raise, AppNexus brings in $150 million in revenue per year (at least according to their numbers).

Historically, non-insiders couldn't invest in early-stage companies, and even if you were an insider, the best you could do was invest lots of money and hope for a big payout.

Now, a new breed of investors is focused on helping firms succeed more analytically. AppNexus' managed to fund raise an excellent example of how this approach achieves founders and investors.

Additionally, all of this success comes from helping companies grow into huge businesses. They sells software to advertisers who use the internet to reach customers.

In contrast, AppNexus's success is tied to the growth of online advertising, which makes sense for investors. They can share their ambitions about how they can help companies grow into massive businesses.

Steal a Glance at AppNexus’s Original Pitch Deck

Have you ever wondered what it takes to make a big-time? What makes an idea so captivating that investors can't help but put their money into it?

Furthermore, one of the most crucial decisions is structuring and presenting your idea to investors.

Look no further than AppNexus, whose Original Pitch Deck is a goldmine of information.

Take a look and see what worked for them, then use it as inspiration to create your successful pitch.

Click here to explore the world's largest collection of Pitch Decks!

Slide 1: Cover Page of the Deck

Start by showcasing an insightful cover page of your pitch deck. One can add their company name, logo, visual image, tag line related to the company, etc.

This slide persuades the interest of the angel investor into your business. It excites them about the solution you are here to present.

Tell a story and then jump onto the problem and its solution for the same.

Download this 100% Editable Slide From Our Competent Pitch Deck Template

Slide 2: Founders of the Company

Next comes displaying details for the founders of your company. AppNexus illustrated this slide in their deck when exhibiting the pitch to the investors.

The slide provides information about the founding members of the company. It can include their name, designation, image, professional background details, etc.

As in this pitch deck, AppNexus displayed details for their 2 founding members. One for CEO and the other for VP.

Likewise, one can present details for all their founding members in this slide. Make sure you do not add more than 5 in one slide. Otherwise, the appearance of the slide becomes weird.

Download this 100% Editable Slide From Our Competent Pitch Deck Template

Slide 3: Right Media Challenges

After giving an overview of the story behind your start-up, exhibit critical elements that are vital for such a business.

Thus, come up productively with explaining the right media challenges for your business. This slide shows the founders' significant challenges while working in the right media.

These challenges that AppNexus faced were related to scaling, globalization, & integration.

As for scale as a challenge: next week, Myspace will forward an extra IB imps/day of the volume, etc.

Illustrate all the challenges faced in this slide and describe them to the investors.

Download this 100% Editable Slide From Our Competent Pitch Deck Template

Slide 4: Solving the Problems

As you just finished explaining the challenges or the issues to the investor. What comes next? Definitely a valuable solution to them.

This slide displays the solution offered by AppNexus to overcome the challenges. These solutions can be related to scaling, integration & globalization.

For example, in scaling as a solution, present and explain how cloud computing would have been a significant flip on servers when required and more.

Similarly, exhibit solutions for all the challenges mentioned & faced by your business.

Download this 100% Editable Slide From Our Competent Pitch Deck Template

Slide 5: Cloud Architecture

Another vital aspect you just can’t miss in your pitch deck is cloud architecture. This slide in the AppNexus Pitch deck displays architecture covering both physical and network infrastructure.

Showcase the complete cloud architecture using a diagram, as mentioned in this slide. Exhibit the user interface, volume images, load balancer, outbound network pipes, etc., in bold.

Highlight the complete monitoring of this cloud architecture model in your slide. Give bullets and points to necessary information that has to be shared with the investors.

Download this 100% Editable Slide From Our Competent Pitch Deck Template

Slide 6: Revenue Sources

You have provided information regarding solutions and the model. This cloud-based architecture company has a lot of expenses to go through.

Thus, display the angel investors about revenue sources of your company. It can cover details like high-end core boxes, bandwidth backups, database boxes, etc.

Exhibit these sources in bullets with visually-appealing icons.

The sources for AppNexus are profit-sharing with the service providers, access fees, rent the storage, database boxes, etc.

Likewise, you can mention the sources of your revenue in this slide.

Download this 100% Editable Slide From Our Competent Pitch Deck Template

Slide 7: Differentiators – Near Term

After describing and competently exhibiting the revenue sources, your USPs come next. This slide displays information for short-term differentiators of your company.

These near-term differentiators can be global and customer-centric approaches, ops tools, etc.

Explain the near-term differentiators in bullets with icons or images.

Similarly, present two or three short-term differentiators in front of the venture capitalists. The information will excite them about your capability and they can almost finalize the decision for funding.

Download this 100% Editable Slide From Our Competent Pitch Deck Template

Slide 8: Differentiators – Long Term

Next comes long-term differentiators. While presenting before investors, AppNexus displayed information about their various unique tools.

This slide highlights details about the long-term differentiators. It covers tools like network effects, the bundle of other tools, etc.

Illustrate these differentiators using text boxes. Network effects will be complex for a new cloud player to compete. They will need to hire the services to get the apps & vice versa.

Similarly, a bundle of tools is an idea to get the applications.

Likewise, add as many long-term differentiators as you have in the slide for genuine fundraising.

Download this 100% Editable Slide From Our Competent Pitch Deck Template

Slide 9: Competition

Next comes displaying your competition to the investors. This becomes your add-on benefit to raise funds. Investors seek businesses who are aware of their surroundings and the players who already have skin in the game.

The slide illustrates information about the AppNexus Competitors. They are Amazon, Google, Yahoo, Microsoft, Rackspace, etc.

Likewise, you can add your competitors to the slide. Also, be prepared with the points that make you different from them.

Exhibit the critical risks associated with each competitor. For example, the significant risk with Amazon as a competitor is the capital, concept, momentum, etc.

Download this 100% Editable Slide From Our Competent Pitch Deck Template

Slide 10: Ping-Pong Growth

Last but not least, don’t forget to add this slide to the deck. This slide displays information about Ping pong growth. It covers details related to clients, sign-ups, software providers, etc.

Add as many bullets for your ping pong growth in the slide. This is going to elevate the interest of investors in funding you.

Some of the Ping-Pong growth points mentioned by AppNexus are:

• 1st applications sign-up for the cloud
• Repeat users
• Co-market with s/w providers
• Get more apps on the board
• Clients become leverage to hire s/w providers and more.

Present to investors efficiently & competently about the Ping pong growth of your company. You can add anything in the slides that make you stand-alone in the market.

Download this 100% Editable Slide From Our Competent Pitch Deck Template

End Notes – Grab This Insightful AppNexus Pitch Deck Now!

AppNexus is a global technology firm that has grown to be worth over $321.5 million. They’ve accomplished this feat through innovation in the fields of search, data science, mobile advertising, programmatic advertising (automatic buying & selling), etc.

So what are you waiting for? Book your free demo with our research team so we can show you how leveraging artificial intelligence will help grow your business!