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Competition among companies fighting for consumer attention within the same market is intense. How do you make sure that the retailer that stocks your products, will favor you over your competitor in the placement of your product within his/her store?
Marketing to the customer base is important but it’s not enough. Each node in the supply chain can be made to favor your product by means of marketing; all the way up to the Point of Sale, the retail store. This is trade marketing: The process of promoting a company’s products to other companies. It is geared towards trade buyers and distributors.
Trade marketing is an essential part of any company’s marketing strategy. It is responsible for marketing across different levels, including developing a product's pricing strategy, identifying target markets, and designing advertising campaigns.
Trade marketing campaigns are often tailored to specific industries, such as construction, manufacturing, or retail. It can be done on an individual basis or as part of a larger marketing campaign.
There are many ways to market your product to supply chain vendors. Some of the major ones are promotions, sales discounts, commissions, etc. There are three types of trade marketing: direct-to-trade, indirect-to-trade, and trade advertising.
Direct-to-trade advertising is when marketers send their sales representatives out into the field with samples and presentations for customers. Indirect-to-trade means that marketers use sales representatives who have contacts or have built a network within different industries to promote their products, while trade advertising is buying space in magazines and newspapers that have good readership numbers.
Editable PPT Templates For Successful Trade Marketing
Trade marketing can be conducted in many ways:
- Direct mailings: This entails sending out postcards, catalogs, or brochures that highlight your products or services.
- Sales promotions: These are activities that you conduct with your trade customers to create a sense of urgency or highlight a limited time offer, etc, about your product or service.
- Public relations: This involves pitching stories about your company to journalists and media outlets.
- Advertising: Advertising on TV, radio, magazines, newspapers, and social media sites
- Trade shows: These are exhibitions where you can showcase your products and services to potential customers.
This is where trade marketing templates shine and answer the questions of how do you communicate all this information to the largest possible audience at the same time? Especially with trade shows, an interactive medium is necessary to create the required impact on trade members. A masterfully crafted presentation will do the job right.
We have brought to you ten excellent trade marketing templates to save you the effort of making a new presentation for each trade marketer in the supply chain.
Template 1: Inbound And Outbound Trade Marketing Slides
This PPT layout is designed to plan and execute the trade marketing plan for your business. It covers subjects such as the need for the trade marketing plan, developing a plan, trade show, trade strategy, etc. Keep track of the plan progress with this PowerPoint deck. Download it now.
Template 2: Trade Marketing Practices PPT Slides
Use this creative PowerPoint set to showcase the various methods of trade marketing. It includes methods such as deals, promos, budgets, advertising, etc. Each slide presents how trade marketing works through different mediums. Get it now.
Template 3: Trade Promotion For Firms PowerPoint Slides
Utilize this PPT theme to take note of the many trade promotion ways. It covers the channels, tools, promotion cost, campaigns, roadmaps, etc. Compare and contrast the effectiveness of each method and how it is executed. Employ it now.
Template 4: Trade Marketing PowerPoint Slides
This PPT design presents the various elements of trade marketing. It covers the trade marketing strategy, trade shows, advertisements, developing a trade marketing strategy, market research, devising a plan, promotion timeline, etc. With this PowerPoint template, you will be able to increase demand at the trade buyer level. Get it now.
Template 5: Developing And Managing Trade Marketing PPT Slides
Using this creative PPT bundle plan, execute and understand a trade marketing strategy that’s right for your company. It covers the trade marketing objectives, advertisement channels, impact, monitoring, etc. With each topic explain how demand in the supply chain can be increased. Get it now.
Template 6: Trade Promotion Optimization For Firms PPT Slides
Employ this PowerPoint deck to explore trade promotion methods for a firm. This includes the account and trade optimization process, sales optimization tools, software, challenges, ERP, etc. Each slide contains the entire framework for each idea. Download it now.
Template 7: Sale Marketing Methods And Channel Conflicts PowerPoint Slides
Use this PPT design to emphasize sales marketing methods. It covers channel marketing strategy, channel marketing planning, launch plan at a glance, our channel products, currently active channels, who is the buyer, buyers journey, our channel partners, target customers, process to manage partners, etc. Get it now.
Template 8: Trade Fair PowerPoint Presentation Slides
Amaze the trade show audience with this PPT deck. It details everything you need to make your booth successful such as the competitor’s participation, trade show objectives, timeline, checklist, performance dashboard, etc. With the added graphs and charts, make your pitch more interactive. Download it now.
Template 9: Trade Exhibition PPT Slides
Emphasize tradeshow objectives, trade show budgeting, trade show timeline, performance dashboard, planning checklist of the event, and any other required information with this PowerPoint theme. With completely customizable slides, you will be able to fit the presentation to your firm’s objective and ideals. Download it now.
Template 10: Trade Show PPT Slides
Make a bold impression on the audience with this PPT preset. Detail everything from your trade show checklist to the competitor’s participation with this PowerPoint layout. Familiarize everyone with the solutions offered by your firm to others and make yourself memorable. Download it now.
Conclusion
Trade marketing is often the most cost-effective way for companies to promote their products than advertising these on their own. Trade marketers focus on selling to other businesses, rather than the general public, i.e, the consumers.
Trade shows are the ideal location for a face-to-face marketing opportunity and templates are the perfect tool to get the ball rolling. Download our beautifully crafted presentation designs and get to market your product to the right audience at the right time.
P.S: To get a better understanding of the wants, needs, and expectations, to and of your company’s shareholders, check out this amazing guide to map them out.
Download the free Trade Marketing Templates PDF.
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