Imagine you run a popular brick-and-mortar store in the busiest lane of the city. With an established market base and loyal customers, you have had it all. But still, for a while now, you have been witnessing a decline in your sales. Your premium quality products have gotten shelved, hitting your profit rate for the worst!

 

Now, why do you think that might be? Well, it’s a no-brainer! This is 2021, and the internet reigns supreme. Customers aren’t going to waste their time and effort to come up to your store to buy a product when there are hundreds of online stores delivering at their doorstep as well as providing them exciting offers!

 

You need to buckle up and build your online presence. Whether it is for acquiring new customers or retaining the existing ones, you must place your company online!

 

HubSpot co-founder Brian Halligan said, “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.”

 

As the time spent on online platforms increases, so do the digital opportunities. You can directly communicate with the consumers, track their needs, demands, and requirements, while expanding your outreach. Everything is just a click away!

But how do you begin your market domination journey? No, not by guesswork, but with a well-prepared digital business strategy. Let us explore how!

 

Starting off with a digital strategy

 

An online business kicks off with an attractive and easily accessible website for your company. This website incorporates a well-organized product layout along with advanced product filtering and a customer support and feedback section.

 

But simply creating an attractive website is not enough and definitely not the only criteria to increase the customer base. You can’t generate leads or increase the traffic to your website if people do not know about your company. How can they turn up to your webpage when they need a specific product or service if they don’t know your company exists?

 

This is exactly where the call for digital strategy comes in! A successful business stems from the tandem of the right technology and digital strategy.

 

It will help you clearly define your goals, prepare a mission statement, identify the key focus areas, and create a framework to boost sales, increase brand awareness, and grow the market base digitally.

 

By planning your online business strategy, you can:

 

  1. Make it easy for people to find you on the web.
  2. Reach people locally through social media, mobile apps, advertisements, etc. (digital marketing)
  3. Take your business global.
Related read: 5 Digital Marketing Lessons To Scale Your Brand in 2021 – Top 10 Templates Included

Advantages of digital strategy

 

So why do we need a digital strategy? How does it impact an organization? Here are a few advantages:

 

  • A well-planned digital strategy transforms a traditional business by incorporating modern tools and technologies available in the digital economy.

 

  • All your goods, products, and services can be made available through a mobile application designed aptly for your unique business needs.

 

  • Various digital tools such as search engine optimization, social media campaigning, and content marketing result in better sales opportunities, customer engagement, and market outreach.

 

  • It helps you set key performance indicators to calculate the conversion rate as well as customer acquisition rate.

 

  • It also effectively defines the company’s value proposition.

 

Now that you have an understanding of the basic concept, it is time to check out our top 10 informative templates on digital business strategy. You can utilize these templates for presenting your ideas on digital business strategy or for highlighting your company’s online marketing strategy. Let’s check them out.

Template 1

 

Digital Business Strategy PowerPoint Presentation Slides

 

Download Digital Business Strategy PowerPoint Presentation Slides

 

These digital business strategy slides are a combination of innovation and creativity, designed explicitly to help you improve your business performance. To illustrate the entire process of the online environment, you can choose this content-specific PowerPoint template. Integrate modern technologies into your marketing strategy with the assistance of this template. Our PPT template brings you the opportunity to display your company’s business models with clarity. Gear up to increase the traffic to your website by taking advantage of this template.

 

Template 2

 

Social Media Marketing Strategy For Business PowerPoint Presentation Slide

 

Download Social Media Marketing Strategy For Business PowerPoint Presentation Slide

 

Social media marketing is one of the most prominent business tactics to put your vision and mission across. And this PowerPoint template is just what you need to showcase your detailed approach to tackling digital marketing for your business. Choose this template to create a plan of action for optimizing, promoting, engaging, and measuring your online marketing strategy. Report the sales performance, organic search traffic, and marketing roadmap with the assistance of this PPT template.

Template 3

 

Digital Transformation Digital Technology Strategy Business PowerPoint Slide

 

Download Digital Transformation Digital Technology Strategy Business PowerPoint Slide

 

To position your company in the market successfully, you need to keep up with the changing economy. With this PowerPoint template, you can showcase how digitization is taking over the business world. Update your business strategy to optimize the customer experience with the assistance of this PPT template. Assess your past strategies and rethink to transform business by taking the aid of this template. You can employ this presentation to develop a more consumer-centric and digitally upskilled business network. Without any further ado, click the download button!

Template 4

 

Content Marketing Strategy PowerPoint Presentation Slide

 

Download Content Marketing Strategy PowerPoint Presentation Slide

 

Content is what anyone takes in when they go on to a website. Thus, it becomes a massive responsibility for a company to incorporate a successful digital strategy. This PowerPoint template is carefully crafted to promote your products and services attractively. To develop a strategic digital marketing approach for your business processes, you can employ this content-specific internet marketing PPT template. Use this template to display the company’s action plan for creating content that the viewers will relate with. You can also map out the framework for driving brand awareness with this template.

Template 5

 

Sales Strategy Plan PowerPoint Presentation Slides

 

Download Sales Strategy Plan PowerPoint Presentation Slides

 

This professionally-curated PowerPoint template is prepared to present your digital brand positioning strategy effectively and efficiently. Through the use of vibrant and innovative icons, images, and texts, this PPT template will help you display your digital sales plan and marketing strategy. Complete with content-specific matter, this template is just the right option for analyzing your market opportunity as well as competitors. Pick this PPT template and put forward your vision with clarity!

 

Template 6

 

Digital Transformation Strategy PowerPoint Presentation Slides

 

Download Digital Transformation Strategy PowerPoint Presentation Slides

 

Stay ahead of the competition by taking the aid of this PowerPoint template. Cut down on your losses by integrating digital strategy in your business model by employing this PPT template. Select our template to plan, develop, and execute the digital transformation strategy for your business. You can catch up with the ever-changing and evolving market space by taking advantage of this template. Choose this appropriate PowerPoint template to share your company’s core elements in an organized and well-structured manner. Without thinking any further, select this template!

 

Template 7

 

Online And Retail Cross Selling Strategy PowerPoint Presentation Slides

 

Download Online And Retail Cross Selling Strategy PowerPoint Presentation Slides

 

Dive into the world of digital opportunities related to online sales and retail cross-selling by employing this PowerPoint template.  Enhance the customer experience, engagement, and satisfaction with your company’s website and service offerings by taking advantage of our content-ready template. Provide insight into customer segmentation based on various parameters such as customer loyalty and spenders with this template.

 

Template 8

 

Building Digital Strategy Roadmap For Digital Transformation PowerPoint templates

 

Download Building Digital Strategy Roadmap For Digital Transformation templates

 

Utilize this PowerPoint template to identify the challenges in the successful amalgamation of technology in business processes. Select this template to create a roadmap for digital transformation depicting each milestone and step with clarity. You can use this creative set to highlight the key growth drivers in the digital success of the company. You can also share the timeline for setting the foundation, rolling out priority services, expanding, and diversifying in the global market scenario. This template helps you showcase the digital vitality dashboard in an organized and well-structured format.

 

Template 9

 

Digital Strategy Framework For Web Social Mobile And Social Business PowerPoint template

 

Download Digital Strategy Framework For Web Social Mobile And Social Business template

 

Take the advantage of this template to display the digital strategy framework of your company. Select our template for clearly stating your digital business growth agendas in front of the viewers. It has become a necessity to incorporate digital tools into the business, and this PPT template will help you develop an action plan for that. Build a firm foundation for brand positioning by taking the help of this template.

 

Template 10

 

Digital Innovation Strategy PowerPoint Presentation Slides

 

Download Digital Innovation Strategy PowerPoint Presentation Slides

 

Sticking to a particular specific digital strategy is no longer an option! You need to keep updating your technology and marketing strategy to stay ahead of the competition, and this PowerPoint template will allow you to do just that. Choose this PPT template and highlight the importance of digitization, IT integration, digital transformation, technology change plan, and the digital revolution. Showcase the recurring barriers to digital transformation by employing this fully editable template.

 

In conclusion

 

It has almost become impossible for a business to flourish without having a top-notch digital strategy for the brand. The pandemic has proved that a company can thrive and survive in difficult situations if there’s a strong digital presence in the market space. So deploy the best-suited templates and ensure a fruitful digital positioning of your company.